Precise traffic generation techniques for Toutiao today!

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Speaking of Toutiao, I believe everyone is familiar with it. As the flagship information platform of ByteDance and the brother platform of Douyin and Kuaishou, it is better than other current Internet platforms in China in terms of traffic, operation model and business model.

As of now, the number of customers using Toutiao has reached 500 million. Therefore, in today's world where Internet traffic is becoming increasingly valuable and it is becoming increasingly difficult to gain influence, being able to operate a Toutiao account well will be of great benefit both in terms of IP building and marketing promotion.

Unlike WeChat, Toutiao uses a big data algorithm recommendation mechanism. Once it comes across content that users like, the amount of recommendations will be very considerable.

For example, if you post a Moments post on WeChat, only your WeChat friends can see it. However, if you post a micro Toutiao on Toutiao and add a topic, it may be pushed by Toutiao officials to many people who are interested in this topic, and then you will gain a lot of fans.

The same is true for writing articles. If you write an article on a WeChat official account and it is well written, someone may forward it and increase your followers, but it is relatively difficult. However, if you post a picture and text on Toutiao, then if it hits the hot topics of the audience or the platform, then it is possible for an article to be read hundreds of thousands of times and gain tens of thousands of followers, so everyone should operate the Toutiao account carefully.

This article will introduce several mainstream methods of attracting traffic to Toutiao, and teach you from a multi-dimensional perspective how to attract traffic through various functions of Toutiao, and ultimately achieve the goal of marketing promotion and transaction.

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(1) Graphics and texts to attract traffic

At first, Toutiao could directly leave the official account number in the article to directly attract traffic, but this is no longer possible. Then we have to start with the content of the article, cooperate with the private message function, and finally guide the traffic to WeChat or WeChat public account for transaction.

For example, you can interact with readers in the article, ask readers to follow your Toutiao account, and send you a private message with a secret code to receive a useful information package. After fans interact with you, you can leave your WeChat account and guide readers to your WeChat account to reply to keywords to receive information.

Because Toutiao does not interfere with the content of private messages, the traffic-generating effect is very good.

(2) Comment traffic

The comment traffic here can be divided into several types:

A. Post comments in your own articles or reply to other people’s comments to attract traffic

For example, if you wrote an article about a project, and someone asked you in the comments how to do it, you can reply with “private message” and direct him to your WeChat through private message.

B. Post comments in other people’s articles or reply to other people’s comments to attract traffic

Many articles by big Vs have millions of readers each. All you have to do is leave a comment in the comment section first, and make your comment targeted. After leaving the comment, you can ask others to like it.

Because in the headlines, the more likes and replies a comment has, the higher it will rank. Then your comments can be exposed to many people, and this method is also very effective in attracting traffic.

The wording of the comment is very important. Many people say that I can just leave my contact information, but that is of course not possible. Since comments on headlines are also restricted, what should we do? In fact, it is not difficult. We can write an article with keywords in the title in advance, and then guide everyone to search for the title of this article, so that people who are really interested will search it. This way, the comments will not be deleted by the official or readers.

C. Micro headlines diversion

The recommendation mechanism of Toutiao's Wei Toutiao is also mentioned above. Although it is similar to the sending mode of WeChat Moments, if you include the topic and @ the corresponding account, then as long as the content hits the hot spot, it is easy to get traffic recommendation, and then many people will watch and follow your account.

Therefore, everyone should develop the habit of sending micro headlines, just like posting on WeChat Moments, and must include the topic and @ the corresponding account (including the official Toutiao account), similar to the picture below.

D. Wukong Questions and Answers

The question-and-answer module of Toutiao is called Wukong Q&A. Many people may not know it or have not paid much attention to it. Wukong Q&A, like Zhihu, can also lead the way.

Wukong Q&A has its own independent APP. Since Toutiao has a large user base, many people use Wukong Q&A, so as long as it can be operated well, it can also have a good traffic-generating effect.

Nowadays, there are many people who specialize in Q&A. You should answer questions frequently and provide high-quality original answers. When you reach a certain level, Toutiao will invite you to become a Q&A expert, and then you can get greater exposure.

Of course, answering questions is not just random, there are techniques to it. Here are a few examples: if you are doing training on online store operations, then you should specifically answer e-commerce related topics and answer as many as possible. If conditions permit, you can send video replies. In this way, the fans brought in through Q&A will all be the precise target fans you need, making it very easy to monetize in the future. When the quantitative change leads to qualitative change, many people will come to you on their own initiative.

And over time, Toutiao will determine that you are an expert in this vertical field and actively push relevant questions to you for you to answer. Now many questions on Wukong Q&A have red envelope rewards. Answering questions on Wukong Q&A can bring you traffic on the one hand, and earn you income on the other.

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After mastering the methods of attracting traffic to Toutiao, everyone should be flexible and use the above methods to direct traffic to their own WeChat or WeChat public account. Of course, you can also direct traffic to your own blog or other platforms. The ultimate goal is still to make a profit.

Of course, nothing will remain unchanged. The rules and gameplay of Toutiao are constantly improving, so everyone needs to do more research and practice to find the method that really suits them.

Author: Bu Jingyun

Source: Drainage Xiabu Jingyun