90% of Xiaohongshu operators will encounter these problems! Attached is the strategy analysis!

Since Xingyuan officially opened up contract incubation services, many potato babies have always encountered many problems during the incubation and operation process, and I found that the problems they encountered are actually the same! It's just that the time when the problem occurs is different.

So I put together the questions that have been asked most frequently recently, hoping to help more Xiaohongshu players.

The questions may be a bit complicated, so everyone can choose to eat according to their own situation.

Q1: Is it necessary to maintain an account on Xiaohongshu?

A1:

need!

Whether it is a new account or an account that has not been used for a long time, you must maintain the account. It is recommended that after the account is used, you spend some time every day browsing the same type of notes. This will make your account label more accurate and allow the system to identify it as an active user rather than a zombie account!

When you come across content you like, feel free to [like, collect and comment]. Commenting can also reveal your account name. If others don’t read it, then take the initiative to create opportunities for yourself!

①Search for note titles.

②Search for the first sentence in the body of the note.

③Search for note keywords.

④If the notes have topics, you can also check the inclusion status by viewing the topics and clicking on the latest one.

⑤Search your own Xiaohongshu ID, sort by the most popular, and all the included notes will be displayed.

Among them, it should be noted that the third method, if keyword a is not included in the search, it does not mean that keyword b is not included!

The easiest way is to wait for about 30 minutes after the note is published and use search methods ① and ②. Click the latest one. If you can find your note, it means the note has been successfully included.

Q3: Why are the notes not included?

A3:

① If an account violates the rules multiple times, the account or the content it publishes will be blocked.

② If the content is too obviously marketing-oriented or the images and texts violate regulations, you can filter out banned words before publishing to avoid unnecessary trouble.

③ It is only natural that non-original, copied or non-original content will not be included!

④ Modifying notes multiple times can easily cause them to be lost. If you must modify them, try to do it when there is less data so that the impact will be smaller.

In fact, you don’t need to worry too much about the inclusion issue. If the note traffic is normal, it doesn’t matter whether it is included or not.

Taking a step back, there is no need to hang yourself on a tree. If this article doesn’t work, try again on the next one! If you practice this repeatedly, you will be the next hit article maker. I will not play Xiaohongshu anymore!

Not necessarily, although Xiaohongshu provides certain traffic support for video notes. But in the final analysis, the most core competitiveness is still the quality of content! And you need to judge what form of notes is more appropriate and attracts more fans based on the note type.

Comparative analysis of two forms of notes:

①Picture notes

a. The content is intuitive and the reading cost is low.

b. The number of readers is generally higher than that of videos, but the fan conversion rate is low.

c. Simple production and excess homogeneous content.

Basically, we can know the general content of the note at a glance, and can quickly get the information and key points we want. It is suitable for notes such as comparison, outfit, tutorials, and collections.

②Video Notes

a. The display is more comprehensive and detailed, and the reading cost is high.

b. Low reading volume but high fan conversion rate.

c. It is difficult to produce and not prone to serious homogeneity.

d. The platform has traffic support and large traffic.

Video notes are more interactive and authentic, and can show things in a comprehensive and detailed manner. They are suitable for food, fitness tutorials, vlogs, personal opinions and outputs, and real-person IP creation.

Therefore, I still have to analyze what form of notes can make my content better based on positioning and type. This is the correct way to attract fans.

However, in the long run, video content is a better choice. It is less replicable and can create personal characteristics. From the perspective of making money, brand owners also prefer videos.

The active time of platform users is:

a. 08:00-10:00 am

b. 12:00-14:00 noon

c. Afternoon 17:30-19:00

d. Evening 20:00-22:30

(Active time will be longer on weekends)

Although the platform has high traffic during the active time of users, it also means greater competition, and content must be competitive enough to stand out.

We also need to make further judgments based on the content and the fans’ active time. For example, for mother-child type, most mothers are busy during the day, and most mothers are active around 10 p.m., so we can test and analyze based on the platform’s active time:

①Determine the note type and audience profile

The same applies to the mother-child type above.

Let’s take skin care notes as an example. Regardless of whether it is analyzed by search or demand, the best time is at night, because skin care needs occur at night. If it is posted during the day, users will just take a look and swipe away the next second, because skin care notes are not "urgently needed" for them at the moment.

Therefore, you are more likely to search for skin care and be interested in skin care during this period before night skin care.

② Population analysis

Travel and store exploration type notes, usually store exploration or short trips are on weekends, so most of us will have ideas on Thursday and Friday, which is close to the weekend. On Monday, when the weekend has just ended or the trip has just ended, the possibility of interest in this type of notes is very low. Therefore, it is better to post travel and store exploration type notes on Thursday and Friday evenings.

③Test optimization

After analyzing ①②, do you have an answer in your mind? Practice makes perfect! Try all the time periods you think are best, record the data for about an hour after publishing the note, and test repeatedly. Then you will have a more accurate answer to the best time!

Essentially speaking, there is no such thing as "traffic limit" on Xiaohongshu. If the content is good enough, liked and welcomed by users, and the feedback and interaction are good, it will be pushed to the homepage and recommended to more users!

If the traffic has been bad recently, it is recommended to self-examine the content itself to see if there are any violations, hard advertisements, clickbait titles, sensitive words, misleading content, false content, exaggeration, exaggerated effects, unscientific statements, mutual warmth, etc. These will have a certain degree of impact on the account content.

In short, to improve the quality of content, start from the user's perspective. flow? There will be!

①The first thing we need to know is that content that takes a long time to prepare does not equal good content, and content that you think is good does not equal content that users will think is good.

Even if it takes you ten minutes to edit and publish a note, if it resonates with users, is helpful, and makes users willing to interact, then it is good content. So you have to understand that good content has little to do with production time.

②The system itself cannot judge the quality of content, but it is based on user feedback. Content that users give good feedback on will be recommended, and the traffic pool that the notes enter will expand with the amount of user feedback.

To put it simply: the note is published ➡ first pushed into the small traffic pool (good feedback) ➡ into the medium traffic pool (good feedback also) ➡ into the large traffic pool, and so on.

Therefore, we still need to think about the content itself, whether the content is beneficial to users and liked by users, rather than playing a "one-man show" and living in a world of self-satisfaction.

③ Only by keeping the account content vertical can you recommend notes to the most suitable people, which is more in line with their preferences and naturally leads to higher interactions!

Click on the homepage [Me] - [≡] - [Professional Account Center] - [Growth Boost] - [Go to Publish] and you can use it. Here comes the key point! This reward can only be used if the video note is published within 30 days! ! Graphic notes are not allowed!

Q9: How to send reporting notes?

A9:

Among some of the new potato babies that have been hatched, many don’t know how to send reporting notes and even miss the opportunity to eat!

It’s actually very simple, you will understand it after reading it.

① Become a brand partner (fans ≥ 5000) and set up picture and text quotations/video quotations on the Dandelion platform.

② After receiving the registration form and preparing the manuscript, go to Advanced Options - Brand Cooperation - Bind Order on the Release Notes page!

It should be noted here that after the cooperation draft is written, it is generally necessary to submit it to the brand for review first to confirm that there are no problems before publishing it.

The whole process steps: publish notes - platform review - brand confirmation - blogger confirms the release once more (equivalent to the blogger clicking release twice, the first time is to edit the picture and text to publish the notes, and after the platform and brand review are passed and there are no problems, the blogger clicks release again to be considered a real success!)

The above operations can successfully publish a report note! It’s not as complicated as you think!

The blogger we incubated received a business order, and when the PR was settling the payment, they asked her to provide her identity information, bank card information, mobile phone number, and even upload a photo of her ID card or sign a document. She came to me and asked if they were cheating her of her personal information.

Actually, it is not! Legal and compliant payment procedures require this information. Otherwise, the PR will have nothing to do and will have to chase after hundreds of people on the list to ask for information all day long. Where can you find a PR who cares so much about you! Be kind to them and don’t be annoyed by them! (Maybe they are more annoying than you)