How to use classified information for online marketing promotion?

Classified information promotion refers to activities that utilize classified information platforms to publish information as the main means of publicity, thereby achieving the goal of enhancing brand awareness and corporate image. Currently, the more well-known classified information promotion platforms in China include Baixing.com, Ganji.com, and 58.com.

1. Advantages of classified information promotion

The release of classified information has become a part of the online marketing promotion of enterprises. Now more and more enterprises are keen on classified information promotion. This is because it has unmatched advantages over other promotions, which are specifically manifested in the following aspects:

1. High ranking in search engines

When we search for some words, especially regional words, we will find that the rankings of classified information websites are very good, and these rankings are often user posts. Imagine if we can promote in the same way? According to the practice of Dongguan SEO editor Feng Chao, classified information websites are not only well collected and ranked high, but also given higher weight by search engines. Some classified information websites can have URLs, which means that we can use the classified information website platform to make high-quality external links.

2. Customer orientation, strong pertinence

When a user searches for classified information on a website, it means that he has a need. If he can find the information you posted here, the customer is likely to contact us, thus increasing the transaction rate.

3. Increase brand exposure

When people search for classified information websites, they often come with needs. Even if they do not become your customers, they increase the exposure of your brand and the visibility of your company. This has enabled our company to achieve marketing promotion to a certain extent.
4. Increase traffic. When publishing information on classified information websites, you just need to follow the rules of the website. There is no need for level and no regional restrictions. Some websites even allow URLs to be included. Even if you cannot include URLs, we can also include brand names in the articles to facilitate users to contact us, thereby increasing traffic.

2. Methods and techniques for promoting classified information

Classified information promotion has a wide range of uses. It can be used to expand customer sources, attract spiders, and increase corporate brand awareness. The reason why many people fail to do a good job in classified information promotion is that the editor Feng Chao believes that the key is inadequate implementation. As long as it is implemented in place, this promotion method can often have unexpected results.

Since information published on well-known classified information platforms such as 58.com, Baixing.com, and Ganji.com is easily included and has a good effect on improving the coverage of information, many individuals and companies have a special preference for classified information promotion. So, how can we promote classified information to achieve better results?

1. Target keywords

The positioning of promotional keywords directly affects the effect of subsequent promotion. For example, if we want to do "online promotion", the long-tail keywords are "which online promotion company is better" and "which online promotion companies are there". If we add regional words, it will be more accurate, such as: "Which online promotion company in Dongguan is better". We can use tools such as Baidu related search, Baidu drop-down box, Baidu promotion assistant, etc. to find keywords.

2. Selection and positioning of classified information platforms

There are many classified information platforms on the Internet. How can you find a suitable one? First of all, we need to find a platform based on our own needs. For example, if you are doing local business, then you'd better choose a local classified information platform. Secondly, we can refer to the choices of our peers to see on which classified information platforms they publish information. To determine whether a platform has traffic and whether its weight is high, we can publish an article for testing. If the article is included and ranked well, such a platform is worth our participation.

3. Account planning: quantity determines everything

The biggest difference between classified information accounts and other promotional accounts is that there is no distinction in levels, but accounts on classified information platforms require real names. It is difficult to post with accounts without real names, and there are many restrictions. After real-name registration, an account can post more than five posts a day. Accounts on different classified information platforms can be linked to each other first. As for the settings of avatar, nickname, and information, you can refer to the Tieba account setting method mentioned earlier.

4. Follow the announcement and don’t challenge the rules

Many people start promoting their content as soon as they get an account, but as soon as they start promoting, a prompt will appear: there is a problem with the content, or it has entered the review period. After a few days, it is still in the review period, especially on Ganji.com. At this point we need to check whether it has been edited according to its rules, and submit it after strictly modifying it according to its rules. This will not only speed up the review, but also achieve ideal results. If you ignore the rules and force publish, there is a risk that it will be deleted once discovered by the administrator, and your efforts will be wasted.

5. The setting of title and content is very important

We have three main purposes for promoting classified information: one is to bring in customers; two is to rank for long-tail keywords; three is to increase website visibility, and all of these are related to the title.

6. How to get a good ranking for classified information articles

The reason why we insert keywords into titles and articles is because we focus on the ranking of classified information platforms, which have a relatively high weight, but how can we make the articles get a good ranking? To increase the number of article views, just go to other platforms to attract spiders.

As long as we implement it seriously, classified information promotion will have certain effects. It may not be immediate, but if you choose to give up, once a customer comes to your door, if you do it again at this time, the rules may change again, which will make you regret it.