What does SNS promotion mean? How to do SNS promotion?

In the past few days, we have been introducing several ways of online promotion, such as: Baidu experience promotion, classified information promotion, etc. Today, editor Dongguan SEO Feng Chao will introduce another way of online promotion to you, SNS promotion. What does SNS promotion mean? How to do SNS promotion ?

What does SNS promotion mean?

SNS, in simple terms, is social network services, such as various social networking sites, which provide network services to the whole society based on the "Six Degrees of Separation Theory", especially expanding the network through "acquaintances". Although SNS has not been developed in China for a long time, SNS promotion is very popular among users. We can use SNS for promotion and viral communication to let more people know about our products. There are many SNS platforms, such as: Alibaba, Tencent QQ, Baidu, Kaixin, Renren, Douban, Zhihu, etc.

How to do SNS promotion?

1. Advantages of SNS Promotion

SNS promotion is a promotion method that people don’t often come into contact with, so many people are unfamiliar with it. Now let’s take a look at the advantages of this promotion method. After understanding its promotion method, perhaps you will look at it differently.

1. Rich user resources and strong interactivity

The SNS platform has no specific user restrictions and its users are widely distributed across the country and in all walks of life. Most importantly, this kind of interaction is between "knowing people", so it is more interactive and everyone can discuss current hot topics together, making the relationship between people closer.

2. High-quality users, more targeted

The user registration data of SNS social platforms is relatively real, and they are generally friends who have been certified by themselves. Therefore, the quality of users is very high. This makes it convenient for us to screen users according to region and consumption capacity, select the users we need, and carry out targeted marketing activities.

3. Strong dependence and high user stickiness

When SNS users seek help on the SNS platform, for example, they want to know the performance of a product, they can seek help from their colleagues, classmates, friends and other acquaintances, thus forming a kind of dependence. This real interactive communication brings people closer together. When you publish a diary or a video, your friends will share it immediately. The user stickiness is very high, which also lays a good foundation for marketing.

4. Low marketing costs

Compared with other promotions, SNS community networks have stronger interactivity and more authentic and larger user data. Many people like to share, communicate and interact here, and the main way of dissemination is "word of mouth". It does not require a large amount of investment like advertising to get users involved, which means that the cost of marketing promotion will be very low.

2. Methods and techniques of SNS promotion

As long as there is interaction with users, such as QQ, Tieba, WeChat, Renren, Douban, Zhihu, etc., they are all SNS platforms and can be used for online promotion. So, how should SNS promotion be carried out?

1. Identify your target audience

Clarifying the target audience is the key to our marketing promotion. First of all, we need to know where the user groups are, what their online habits are, and when they are most active. Only in this way can we carry out targeted promotion and marketing based on these user characteristics, and the effect will be twice the result with half the effort.

2. Maintaining an account is a strategy

As for the issue of account maintenance, I have mentioned it before in forum promotion and Tieba promotion. Here, editor Feng Chao will briefly explain it to you. Since users on the SNS platform "know" each other, it is best to choose authentic photos for the avatar. You must pay enough attention to the personal information and make it as detailed as possible and appear more impressive. It is best to fill in the age of those born in the 1980s or 1990s. This type of people are the backbone of the SNS platform and have common topics, which will facilitate future promotion.

3. Use SNS to promote your products

SNS promotion is different from other methods of follow-up, which can only be operated dryly. This promotion method has people interacting with you, so it will be interesting. The following are SNS promotion methods:

(1) Post status updates and share diaries in a timely manner. In order to improve the authenticity of the account, we can use the SNS platform to post some of our own status updates, preferably ones that can resonate with others or photos of our daily life.
Instead of posting topics that are irrelevant to yourself, and there is no need to pursue the number of statuses, just post a few every once in a while.

In addition to posting status updates, diary sharing is equally important. A good diary will be shared or reposted by people in large quantities. If you insert soft advertisements in the diary in a reasonable way, when others share or repost it, they are helping us promote it.

(2) “Automatic reply” should not be underestimated

Many SNS platforms have automatic replies, especially some plug-in games, which have this function, such as Kaixin.com. When you help your friends fertilize or remove pests, there will be an automatic prompt. Just imagine, if we put the promotional information here, what will the effect be?

(3) Be good at interaction and form your own fan club

SNS is an interactive platform. If we want to do marketing well, we must be close to users. How can we be close to them? Of course it’s interactive. There are many ways to interact, such as forwarding or commenting. When users comment on our diaries or statuses, we should respond in a timely manner, such as sending a bouquet of flowers or adding some emoticons. These can make us closer to the users and gradually form our own fan club. With our own fan club, the subsequent marketing work will be a natural result.

(4) Persistent updates and user stickiness

Persistence is the key to everything. Many people fail to succeed because they do not persist and fail to update regularly. Fans will have a time effect. If they don’t see your updates for a while, they will leave you. Therefore, we must update on a long-term basis. We don’t need to update a lot every day, but we must persist in doing so.

(5) Choosing a topic is crucial

There are hot topics on the Internet every day. How can we trigger user interaction? We need to select some of their favorite topics from the hot topics to update and discuss, so as to enhance interaction. If you are a beautician, you can share some beauty tips and insert promotional ads in them. If your article is valuable, users will naturally be willing to share and forward it, and will not feel disgusted by your advertisements.

The more you focus on studying SNS promotion and marketing, the more you will like this promotion method. First, there are people interacting with you, and the promotion is no longer boring and lonely; second, as long as you persist, your posts will not fall into the sea and the effect will be very significant.