Internet marketing is full of traps. How can you avoid fifteen of them?

With the rapid development of the Internet, online marketing has gradually become a new favorite for major companies and individuals to generate income. Since its own superiority is unmatched by traditional marketing models, it has been popular since its appearance. However, since many business owners do not have a deep understanding of it, they believe that they will reap great rewards as long as they engage in network marketing, so they expand blindly, which ultimately leads to a disastrous failure. In fact, there are many traps in online marketing . How can we avoid them? Today editor Dongguan SEO Feng Chao will share it with you. How to avoid fifteen pitfalls in online marketing.

1. Haste for Success

Many bosses of traditional businesses only have a theoretical understanding of online promotion. At the beginning of the promotion, they think that if I invest 100 yuan, you have to give me 101 yuan of value. Little do they know that online promotion is a step-by-step process and that a brand must be built before there can be a market. Without a good brand image and brand awareness, customers will lack trust and it will be difficult to achieve the goal of transaction!

2. Fuzzy concepts

When traditional enterprises do Internet promotion, they generally think that online marketing promotion is the same as traditional marketing and it is all sales, which is not difficult. In fact, it is not. Online marketing involves many aspects, including WeChat marketing, QQ group marketing, Weibo marketing, email marketing, brand marketing and so on.

3. Lack of Targetedness

Many small and medium-sized enterprises lack purpose and planning in their online marketing and promotion. They often just follow the popular promotion method or which company obtains customers through that online channel, and do promotion accordingly. This often results in a waste of money and loss of materials.

4. Single channel

Nowadays, Internet users have a variety of channels for obtaining information, which brings challenges to our online marketing and promotion. To transform from single to diversified, full-network marketing has become indispensable.

5. Focus on results and ignore conversion rate

In the early stages of corporate promotion, many companies often require a certain number of IP addresses and visits every day. While we are pursuing results, we should not ignore the customer conversion rate. How to set up customer purchase links, effects, customer reception and other scene experiences is also very important, which is also the key to conversion rate.

6. Weak brand awareness

In the Internet age, brand communication speed will be even faster. It is difficult to make a deal just by clicking on the website. The editor believes that word-of-mouth marketing should be carried out throughout the entire network, and corporate information should be available in major forums. This will help enhance the corporate brand and shape the corporate reputation.

7. Website content is crude, with large amounts of collected or pseudo-original content

The update of website content does not focus on originality, makes up pseudo-original content, or collects a large amount of information, which is not friendly to search engines. If you update such content, it is equivalent to no update and may even have the opposite effect. Because in the eyes of users, your website is not readable and will naturally not be recognized.

8. Focusing on quantity instead of quality

Many people like to exchange a lot of friendly links and send a lot of external links when promoting their website, but no matter whether it is content, external links or friendly links, you should not focus on quantity and ignore quality. One good external link is equivalent to the effect of 10 or even dozens of external links.

9. Building a website is network marketing

Traditional small and medium-sized business owners are more likely to fall into this misunderstanding, thinking that building a corporate website means they have started marketing. Little do people know that this is only the first step in doing online marketing. Internet marketing and promotion is a systematic project. It is not enough to just build a website to engage in Internet marketing.

10. Not paying attention to website packaging

If online marketing promotion is likened to a house, then the website is the window of the house, and its image will directly affect the user's recognition of the company. Therefore, not paying attention to the packaging of the website will lead the company's online marketing to another misunderstanding.

11. Think SE0 is all about marketing

Many people are overly superstitious about SEO and think that SEO is all there is to online marketing and promotion. Due to the increase in search engine market share and the popularization of SEO technology, many companies have chosen SEO as a means of online marketing. Little do people know that SE0 is just a method of online promotion, and it is obviously not the whole of online marketing.

12. Internet promotion equals Internet marketing

Internet marketing and online promotion seem to be very similar, but in fact they are very different. Internet marketing focuses on the word marketing, and the purpose of marketing is not just like promotion.

It is enough to let people know about the product. The most important thing is to generate actual economic benefits. The key point of online promotion is the word "promotion". Promotion means to let more people know about the product. As long as others know about the product, the purpose of promotion is achieved.

13. Internet marketing does not require investment

Some people think that online marketing promotion does not require too many resources and even think it is free, but this is not the case. Compared with traditional marketing, the investment in online marketing is indeed less, but it is not zero investment, especially in terms of manpower. It is impossible for online marketing to have all-round marketing and promotion personnel.

14. Internet marketing is a life-saving straw

There are many owners of small and medium-sized enterprises who did not develop this market when online marketing and promotion were popular. It was not until his own business was going downhill that he thought of doing online marketing. Internet marketing is just a marketing method, but it uses the Internet, an emerging high-tech platform. It does not mean that online marketing can bring a business on the verge of bankruptcy back to life.
15. Eager to promote before the content is solid

As the saying goes, sharpening the knife does not delay the chopping of wood. Before doing anything, the preparation work must be done well, and the same is true for building a website. After a website is completed, don't rush to promote it. Do your own preparation and check whether the internal layout of the website is conducive to optimization. The content should also be enriched first and presented to users and search engines with a perfect image to obtain high scores.