What is the use of Kuaishou Blue V certification? Will traffic increase?

For Kuaishou sellers, they certainly hope to operate their stores well. Therefore, many sellers want to obtain Kuaishou Blue V certification. So what is the use of being serious? How much does Blue V certification cost? How should I activate Kuaishou Blue V? Now, Feng Chao from Dongguan will introduce this related content to you.

What is the use of Kuaishou Blue V certification?

1. No traffic restrictions and no account blocking. Friends who post advertisements on Kuaishou should have experienced account blocking. After completing the Blue V certification, there will be no traffic restrictions or account blocking. This is very important for long-term account operation.

2. There are discounts for purchasing promotions. You can buy traffic promotions on Kuaishou.

3. Home page function permissions: You can add one-click phone calls, store address and other functions to the Kuaishou home page to facilitate contact with customers.

4. The verticality of the account increases. When authenticating, you need to select a category. You can choose according to the category to increase the verticality of the account.

How much does Kuaishou Blue V certification cost?

After the first year of enterprise certification is completed, when the second year is about to expire, Kuaishou officials will send us a private message to remind us, and then we can just follow the prompts.

The certification fee for the second year should be 120 yuan (refer to Douyin’s certification fee, which is 120 yuan), so you don’t need to worry about the cost of the second year.

In addition, you can also find some Blue V service providers to submit during the first year of certification. Some service providers can provide cash back to help you save some fees when submitting in the first year.

The permissions of a Blue V account are of infinite value to a marketing account. Friends who have the conditions must plan for Blue V certification in advance to avoid account closure and traffic restrictions.

How to activate Kuaishou Blue V?

Kuaishou Blue V is activated in Kuaishou’s V certification and enterprise certification. Blue V accounts are all authenticated through ordinary accounts. When authenticating, you need to prepare a business license and a 600 yuan authentication fee.

Different industry certifications require different information. Certifications in some special industries may be troublesome and relatively difficult to handle.

Putting aside some special industries, opening a merchant account requires two certificates and an official letter. The certificates are the business license and ID card, and the official letter is the certification letter of the Kuaishou merchant account.

Once all this information is complete, you can apply for merchant account certification. Certified accounts can be exempted from the penalty of being hit by the Kuaishou advertising algorithm.

The enterprise account certification service provider will coordinate the entire certification process, solve all failure issues, and provide a 100 yuan cashback upon passing.

Will the traffic increase after activation?

First of all, since Douyin has issued this permission, it will definitely continue to expand in the future and form Douyin’s own business circle, which is similar to a large-scale comprehensive shopping mall in reality;

Users' habits on Douyin will also gradually change. In addition to Taobao and JD.com, they will also think of Douyin when shopping. Secondly, there are still many popular online celebrity stores on Douyin, which have tasted enough sweetness. Therefore, Douyin's Blue V has become particularly important in front of many regular merchants.

Secondly, after Blue V certification, various permissions will be opened: 1. Official Blue V logo; 2. Customized header image; 3. Douyin search pre-placement; 4. Account nickname unique protection; 5. Can post 60s video; 6. Can post Douyin challenge; 7. Can set 3 top videos; 8. Can set advertising diversion; 9. DOU+ promotion at any time;

10. Official website link diversion settings; 11. H5 page jump settings; 12. APP download link settings; 13. Local store POI claim; 14. Taobao store jump diversion settings; 15. Store product function display; 16. Home page only data analysis; 17. Video only data analysis; 18. Own brand public opinion monitoring; 19. Fan basic portrait; 20. Customized reply to private message.

Unlike users of e-commerce platforms such as Taobao and JD.com, Kuaishou users do not have a clear desire to shop when watching Kuaishou. They are just potential consumers. Only when the products in the video attract them can users become consumers. And opening Blue V will be more helpful to sellers.