Wu Hanqing’s personal profile: How to discover high-quality external link resources?

Baidu is now paying more and more attention to the quality of external links. So as an SEO external link manager, how should we obtain high-quality external links? For most webmasters, finding external link resources is a headache. Every day, we only know to publish on a few major platforms, but is this really okay? I feel that many webmasters have already discovered that external links should focus on "broadness" rather than being limited to a few platforms.

Even if these platforms have very high weights and can be collected in seconds, as long as you publish on them frequently, your external links will inevitably accumulate. Everyone knows that the current crackdown on external link accumulation is very strong, and your authority will be demoted or your site will be K-ed at any time. Therefore, as an SEO optimizer, you must learn some techniques to mine high-quality external links. Today, Dongguan SEO Feng Chao will introduce to you some methods of mining external links, hoping to be helpful to everyone.

First, tap into your competitors’ resources

If an SEO optimizer can tap into the resources of his competitors, then he will not have to worry about not having external link resources. So how do you find external links through competitors? This can be done through domain: domain name to find some external links about the site corresponding to this domain name. Although this command can be used to find external link resources, it does not directly show the breadth and quality of the competitor’s external links. So we can also use some SEO optimization auxiliary tools to perform

From the above picture, we can see how wide the external links of this competitor are and how many external links they have in total. If the total number of external links is small and the breadth is also small. If it can be done, then it means that the external link resources of this competitor are relatively better. Of course, there are many factors that determine a good site ranking, not just external links.

Second, find related sites through tools. Currently, many SEO optimization webmasters may use webmaster tools to simply look at the website's inclusion and external links, and do not understand other functions. This is also a loss.

From the above picture, we can directly see the related sites of this site. From here we can filter out some advantageous sites as external link resources according to the weight or traffic of the site. If you can do well on these in this case, it will definitely be much better than just finding some irrelevant site types.

Third, the friendly links of competitors

Don’t ignore friendly links just because your site has no authority and a bad ranking. Friendly links are also a good way for us to dig out high-quality external links. We can explore more and broader external link resources by analyzing competitors' friendly links. Friendly links must be closely related to the relevance of this site. So, if you want to find external link resources through friendly links, you must also analyze your competitors.

Fourth, search for a certain word through Baidu, and then find the latest relevant information. For example, search for "seo optimization" through Baidu search engine, then generally the latest relevant information about SEO optimization will be on the homepage. This is also a good way for us to explore external link resources.

You can use the above methods when looking for external links. Who knows, there will be unexpected gains?