The most comprehensive guide to campus promotion activities!

Today I will share with you the most comprehensive campus promotion method in history:

1. Definition of campus channels

When developing market channels on campus, most Internet companies will appoint outstanding college students as campus ambassadors to help the company conduct online and offline promotions on campus, carry out related brand activities, and sometimes ask them to achieve certain sales targets.

Common campus channels include Tencent Weishi, Tencent App Store, Sina Weibo, Baidu Client, Baidu Map, Lenovo Eggplant Quick Transfer, Dell Class Representative, ASUS Master Student, Lefeng, Coolhua, Kingsoft WPS, Renren, Tuan800, Youyou, Microsoft, etc., with rich varieties, large quantity and wide coverage.

2. Why should we open up campus channels?

1. The vast market temptation of universities: With the reform and popularization of education, the increase in the number of colleges and universities and the expansion of enrollment, there are more and more college students, and the college student market is getting broader and broader. Using college students to drive the college student market is the only way for the market economy.

2. Abundant human resources in universities: College students have to work part-time while studying, so they have less time and fewer choices. Campus ambassador, a part-time job with a relaxed working atmosphere, flexible working hours , self-determined work tasks, and more pay for more work, is indeed the best choice for college students. Therefore, it is easier for companies and enterprises to recruit them.

3. Relatively low cost: Since the remuneration is based on the amount of work, companies are willing to pay a considerable amount of money to recruit students who work seriously and hard. Companies do not need to pay students who like to joke around and do their job, and they can also have an additional audience. Therefore, campus ambassadors are of great benefit to companies.

3. Campus channels as understood by everyone

Campus channels should be viewed like enterprises. Once we treat campus channels at this level, campus channel management will be full of fun, challenges and value. If you are pursuing your dreams, especially if you are committed to entrepreneurship or the corporate field, and have a simulated environment to try and train, the campus channel is the best platform.

We can assume that: the campus channel is the company, the team members are employees, the managers are the bosses, the backbones are the managers, the projects are the products, the participants are the customers, the campus is the market, the harvest is the profit, eating, drinking and having fun are the welfare, shaping the new university culture is the social responsibility, and it is guided by value creation.

Many campus channels do not just execute procedures without producing any value, but actually bring good benefits to the company. The campus channels are full of fun and the stage is broad. University is so colorful because of the campus channels. If we just treat it like children playing house, wouldn’t our university life be too regrettable?

4. Classification of campus channels

1. APP promotion: such as Cool Lock Screen, Eggplant Quick Transfer, Chang Wireless, etc.

2. Brand promotion: such as Kingsoft WPS, Tencent Weibo, Sina Weibo

3. Sales: For example, Lefeng.com mainly sells cosmetics, while Youmi.com mainly sells T-shirts.

4. APP+sales: For example, Tuan 800, first recommend everyone to download the APP and then shop.

5. Product promotion + sales: such as Dell class representative, master student, Lenovo elite club, etc.

6. Product experience: Like friends, software internal testing provides suggestions and improvements

V. Definition of Campus Ambassador

The first definition: Campus ambassador refers to the spokesperson of a company on campus. They organize a series of activities on campus to introduce the company to college students, assist the company in conducting campus recruitment, jointly enhance the company's brand awareness on campus, and help the company understand the needs of campus job seekers. They are the organizers and communicators of the company on campus.

The job responsibilities of campus ambassadors vary from company to company, but most campus ambassadors’ job responsibilities generally include the following elements:

1. Promote the company to students in school through various means;

2. Guide students to participate in corporate activities or businesses;

3. Collect relevant demand information and put forward reasonable suggestions;

4. Assist enterprises in smoothly carrying out campus recruitment activities.

The second definition: By establishing a team and using a team approach to plan and promote corporate products in the campus market, the market can be expanded for corporate products. Those who pay attention to the development of SNS (Social Networking Services) are probably very familiar with the name Campus Ambassador. Because many people know that the leader of SNS, Xiaonei.com, once used the advanced model of campus ambassadors to expand its market across the country. It can be said that the campus ambassador model was first created by Wang Xing, the founder of Xiaonei.com and now the founder of Meituan.com. The essence of a campus ambassador is the role of a campus agent, which is equivalent to a part-time staff member arranged by the company in each school. Mainly responsible for the promotion of the website and timely feedback of user information. However, the word "ambassador" is more humane than "agent".

6. What can campus ambassadors gain?

1. Salary: Salaries vary according to abilities, but all are guaranteed.

2. Gifts: used as rewards or activities

3. Internship certificate: excellent performance reaching certain standards

4. Promotion opportunities: Campus Ambassador - Provincial Manager - Regional Manager - National Manager

5. Training opportunities: opportunities to participate in the company's professional system training and visits, as well as internships in the company after graduation

6. Team management experience: Get in touch with the workplace in advance, learn the details and some ways of doing things, and more importantly, build connections and make more friends with channel elites.

7. Common promotion methods used by campus ambassadors

1. Basic means: brochures, posters, flyers, cards, building numbers, calendars, class schedules, rulers, friendly reminders, etc., these belong to infrastructure construction. The building number is used to remind everyone which floor they are on. Friendly reminders are generally: "Please keep quiet, do not disturb during lunch break, protect the environment, etc."

2. Planning activities: For example, the campus network once successfully planned an activity to provide free chartered buses to take students to the train station. Another example is that some SNS websites organize entertainment activities, charity activities, etc. on university campuses.

3. Sponsored events: Unlike planned events, sponsored events are not held by the parties themselves. The general format is: "**.com wishes the ***** event a great success."

4. Online promotion: for example, through school forums, Baidu Tieba, QQ group messages, etc.

5. Soft article promotion: Every school has its own magazines, newspapers, online media, etc. In order to give the website more publicity opportunities, campus ambassadors usually choose to write some soft articles and publish them in relevant media.

6. Class speeches: Although it is tiring to give speeches in one class after another, the effect is often very good. First, the benefits are wide-ranging and direct.

7. Administrative means: Some campus ambassadors have extensive connections in the school, or they themselves are key cadres of the Youth League Committee, Student Union, or community groups, so they use administrative means to force others to register.

8. Word-of-mouth publicity: Mention the website whenever you meet someone. For example, some campus ambassadors often promote the website when they present slides at important meetings or speeches.

9. Hype and publicity: Campus ambassadors, if they have the means, often like to create hype events under certain conditions. Such situations are often marked by events.

10. Promotional methods: giving gifts upon registration, or getting discounts upon registration. Many people know that Xiaonei.com initially acquired its users in exchange for chicken legs and Coke.

11. Banner promotion: Not every campus ambassador has the connections to hang banners, but many people still use this method. The main reason is that banners often have a great publicity effect, especially banners hung on main roads, which can attract the attention of the crowd.

12. Campus commuter bus promotion: Larger schools often have special commuter buses or school buses, which are mainly used by students to go to and from classes. Advertising on car bodies often produces good results. Because the commuter bus runs through the school every day.

13. Attention-grabbing publicity: For example, the school network has special T-shirts, and people wearing school network clothing can often be seen walking around the campus. Due to the special nature of the clothing, it is easy to attract people's attention.

14. Internet cafe promotion: 51.COM is considered to be the most successful case of promotion in Internet cafes. However, campus SNS can often achieve good results in Internet cafes. Common means include posters, making temporary computer cards, friendly reminders, computer numbers, setting as browser homepage, etc.

15. Other special measures:

(1) Insert bookmarks in the library magazine room. The magazine room in the library is usually very popular. Inserting an exquisite bookmark can often have a good effect.

(2) The school shows movies on weekends and inserts FLASH promotional videos in the middle of the movies. This method has wide-ranging benefits and is very stimulating.

(3) Develop departmental ambassadors. Each campus ambassador has college ambassadors and department ambassadors under him. This method is very practical.

(4) When the school holds reports, speeches, or large-scale events, a beautiful advertisement is placed on each table before the event begins. Usually, in this environment, everyone has more time.

(5) Before the school cafeteria opens for dining, a small advertisement is placed so that everyone has something to read while taking a break after dinner.

(6) Blackboard propaganda: write propaganda slogans on the classroom blackboard.

8. How to promote APP

1. Friends circle

This method is mainly for promoting to your friends, such as roommates, classmates, etc., who will not mind installing an app according to the specific requirements of the promotion; you can also ask friends to recommend the app to friends. If the app is very beneficial, you can promote it through word of mouth, for example: "I'm using free wifi."

2. Sweep the building

Building tour means introducing each dormitory in the dormitory building. This method is a bit tiring and it is easy to be turned off. If you have good interpersonal skills, this method can achieve good results. For example, two people divide the work, one person holds the QR code image (the QR code link exclusive to your school, generated in the grass QR code) and the other one conducts promotion and introduction, and the classmates scan the QR code. This method is quick and effective. Generally, one person can do 50 in one hour.

3. Community promotion

Cooperating with a society can provide certain benefits to the society (depending on the situation) to encourage the installation of the society's personnel. This method is more suitable for cooperating with some large communities and can achieve good results.

4. Forum

Now all major mobile phone forums (for example: Android Forum, Anzhi Forum) have software sharing areas, and you can send software to the forum, but the forums have certain permission settings. Therefore, you must first reply in the forum or complete certain tasks, and then share after reaching a certain level of authority. This method is more suitable for long-term investment and has a large number of personnel. You can also promote it on Baidu Tieba, but it is easy to be blocked by Baidu, so you need to have certain methods and concealment to promote it on Tieba.

5. Group resources

Just post promotional links in each group. This method is not recommended and the benefits are minimal…

6. Landing

Set up a stall in the school and hold some interesting activities and gifts to attract people. Use publicity stands in crowded places, such as cafeterias and entrances and exits to schools, and use appropriate location displays with promotional interactions such as lucky draws and small gift giveaways.

7. QR code

You can promote through QR codes, use posters, or cooperate with stores. For example, you can post QR codes in milk tea shops, and you can get certain discounts by scanning the QR code and installing the app.

8. Pay appropriate attention to students’ part-time jobs

Nowadays, most college students like to do part-time jobs outside school such as distributing flyers, promotions, etiquette models, etc. When promoting the APP offline, you can tell students to join the part-time job group of your school. Under the condition that you set up the part-time job group, students download and use the APP. We will send appropriate part-time job information in the QQ group every day every week to grasp the students' psychological needs. The part-time job information is provided free of charge. As for finding part-time job information, you can search through major part-time job websites such as 58 Baixing 1010 and Wuhan University Students Part-time Job Information Network. While increasing your popularity on campus, we will allow students to fully understand and better use our APP and even share and promote it for us.

9. Online Mode

QQ group: Everyone has their own class QQ group, club QQ group, or other QQ groups in their respective schools. Everyone should start by promoting it in the groups around them, and send a picture of their school’s dedicated QR code to the group for everyone to scan. Introducing the corresponding product features during your spare time when surfing the Internet, such publicity will have a certain effect.

Online video hype: Everyone collects their own hype materials, and the text and pictures in the video can attract attention and gain attention.

Lucky draw interaction: Download lucky draws are held online on Weibo, QQ groups, Renren, etc. This online and offline interactive model increases exposure and download usage.

10. Build your own WeChat PR platform

At present, WeChat marketing and WeChat promotion have certain effects, and you can establish your own WeChat public platform, such as the Campus APP Alliance Wuhan. The concept conveyed is: to promote, introduce and share high-quality mobile APP applications, regularly hold online downloads on the WeChat platform, offline promotional activities such as positive feedback, and effectively increase the number of fans. As for the increase in the number of fans, it also depends on how to grasp the psychology of students. For example, by joining the Campus APP Alliance, you can obtain relevant entertainment performance information, exam review materials sharing, part-time job information sharing both inside and outside the school, etc.