Top 10 Essential Tools for WeChat Official Account Operations (Just Needed)

Recent articles are mainly about new media tools . These are rigid needs and a must for new media operators . Most of the recommended tools are selected from practical experience, and many of them I use frequently myself.

The core essence of new media is actually tools. WeChat is also a big tool. These tools are changing our lives and work. Being good at using tools to leverage power is also a kind of ability, so I have repeatedly emphasized "tool business" in my articles.

Tool quotient, which is the ability to use various tools and machines, is on par with IQ, EQ and financial quotient. Improving your device quotient can greatly improve your work/life efficiency and save time!

The number of WeChat public accounts has already reached tens of millions, and is growing at a rate of 15,000 per day. Traffic is becoming more and more expensive, and user requirements are becoming higher and higher. It is becoming more and more difficult to operate a public account . I believe most editors can relate to this.

This year, many of my colleagues have been scrambling for traffic on their “ friend circles ” and “ WeChat groups ”. As for these resource integration matters, corporate public accounts are often a step behind and still remain at the basic content and activity operations . Most of the large and medium-sized corporate public accounts I have come into contact with are in the early stages, so we should just lay down our basic skills, as the future prospects of new media operations are still worth looking forward to.

How to stand out from the tens of millions of public accounts?

Xiaohan has sorted out the following ten categories of operational auxiliary tools, from graphic and text editing, image collection and processing, to H5 production, article publishing and promotion , third-party service platforms, and learning platforms, in order to help everyone save time and improve efficiency!

1. Graphics and text layout editor

Regarding the layout of graphics and texts in WeChat public accounts, Xiaohan has previously summarized a philosophy and three techniques. The core is two words: aesthetics, so that users can feel comfortable and see the key points at a glance! Simple and clear, easy to understand at a glance, it helps him save time, learn things and feel happy!

● Yead Editor: wxedit.yead.net

● Xiumi: xiumi.us

● 135 WeChat Editor : www.135editor.com/

2. Auxiliary tools and platforms

Auxiliary tools and platforms refer to the platforms needed for daily operation of public accounts, such as: hot articles, operation index lists, operation diagnosis, data analysis , material resources, and some auxiliary operation platforms for data monitoring.

● New rank : www.newrank.cn

●New Media Index: www.gsdata.cn

● Sogou : weixin.sogou.com

●New media manager: xmt.cn

3. H5 production platform

The H5 platform is a marketing operation tool generally used for event promotion , brand promotion, new product launch, brand marketing , recruitment , etc. Its full name is (HTML).

iH5, the ultimate H5 production tool

ih5, known as the most professional H5 production tool, has leading technology and powerful functions.

There are many templates and works on the website, as well as training courses.

Its biggest advantage should be that it abandons code and liberates all designers who don’t know code, allowing everyone to realize their own ideas quickly and easily.

Physical collision, timeline animation, sliding timeline, geolocation, database, 720° panorama...all functions are available.

Even if you don’t know how to code, you can still make these awesome H5s.

WowPee, the source of H5 creativity and inspiration

Wowpei.com is a platform for collecting and sharing excellent creative H5s. Since its establishment in 2015, it has collected more than 2,000 H5s. It can be regarded as a collection of creative H5s and a good place to find inspiration.

Based on the design inspiration and creativity of H5, H5 is specifically classified into time, reading volume, recommendation, industry, etc., which is clear at a glance.

On Wawa, new media professionals can more easily and accurately find the H5 types they want to learn from, just by searching.

Address: http://www.thewap.cn/

In addition, it is recommended to use:

● Equity Show : eqxiu.co

● Rabbit Exhibition: www.rabbitpre.com

●First page: www.ichuye.cn

4. Data Form Collection

Data forms are mainly used for data collection platforms such as collecting user information, questionnaires, online test submission, event registration, product research, etc. I generally use Jin Data more often.

● Mike: www.mikecrm.com

●Jinshuju: jinshuju.net

● Questionnaire website: www.wenjuan.com

●Form Master: www.jsform.com

5. Beautify WeChat QR Code

WeChat QR code beautification is to create personalized and creative QR codes.

● Meitu Xiuxiu web version: xiuxiu.web.meitu.com

●PS online version: www.uupoop.com

●Weimei QR code: www.wwei.cn

●Photography Magician: www.neoimaging.cn

6. Shorten long URLs

When publishing an article, sometimes the link is too long, which is indeed inconvenient. No one likes to open such a long link. Well, this is where website shortening tools come in handy.

●Baidu app shortener: app.baidu.com/playurl

●URL shortening 1: suo.im

7. WeChat Navigation

WeChat Navigation is a new type of navigation website that mainly provides a WeChat public navigation platform for querying a series of WeChat account information such as WeChat public accounts, keywords , nicknames, functions, QR codes, etc.

To put it bluntly, WeChat navigation can improve brand awareness, increase keywords, expose article content, and increase readership. Good content will increase the weight of the public account and directly enter the Baidu search ranking. Adding WeChat navigation can expose the account and article content on major navigation websites.

● Aiweibang: www.aiweibang.com

●Sogou: weixin.sogou.com

●Weikou.com: www.vccoo.com

8. WeChat Group Submission and Navigation

The following tools are for reference.

●WeChat group list: www.weixinqun.cc/

● WeChat group navigation: www.weixinqun.cn/

● WeChat group query: www.wxqcx.com/

9. WeChat Third-Party Platform

Micro website:

●Tencent Wind Chime: zhan.qq.com

● Quick site: www.kuaizhan.com

● Faisco: www.faisco.com

Micro Mall:

●Youzan: www.youzan.com

●Weidian: www.weidian.com

●Weimob: www.weimob.com

10. New media learning websites, Weibo, and public accounts

1. Course Workshop: http://www.kgc.cn/

2. Talang100: http://www.talang100.com/

3. Youkejisong: http://www.youkejisong.com/

4. Classroom 9: http://www.dijiuke.com/

5. Mantou Business School : http://www.mtedu.com/

6. Ichazuo Academy: http://www.ichazuo.cn/, it is well-known and a must-read every day.

7. Baidu News: A column of hundreds of Internet news, a must-read every day.

8. Webmaster’s Home: www.chinaz.com, has a great influence and is a must-read every day.

9. Yiou.com : www.iyiou.com

10. TOPYS: http://www.topys.cn

This is a creative sharing platform that covers copywriting , design, creativity, and reading.

11. Interactive China: http://www.damndigital.com

There are many interactive activity case analyses and some advertising ideas collected here for everyone to learn.

12. Meihua.info : http://www.meihua.info

Meihua.com contains many high-quality marketing articles that can give you strong inspiration from a different perspective and different thinking.

13. Everyone is a product manager : http://www.wosh ip m.com/

Highly recommended, this is a very good operations learning website that collects a large number of excellent articles about operations to quickly improve your operations capabilities.

14. Zhihu: https://www.zhihu.com

I won’t go into detail about this, as there are many great operators and it is very suitable for improving your skills.

15. New Rank www.newrank.cn

16. Aiweibang www.aiweibang.com

17. Tiger Sniff website www.huxiu.com

18. iTypesetting www.ipaiban.com

19. Micro Jam wpweixin.com

20. New Media Index www.gsdata.cn

21. Qinggua Media www.opp2.com/

22. Tencent Lecture Hall http://djt.qq.com/article?keyword=WeChat [Not recommended]

23. Penguin Intelligence http://tech.qq.com/biznext/home.html [Not recommended]

24. WeChat University http://daxue.qq.com/wechat [Not recommended]

25. Micro Community http://mp.wsq.qq.com/helper/category/3 [Not recommended]

Weibo

1. Shenzhen New Media Alliance http://weibo.com/sznewmedia

2. New List http://weibo.com/u/5240327938

3. Ivbang http://weibo.com/ivbang

4. iPaiban http://weibo.com/ipaiban

5. Liu Jianliang http://weibo.com/849226584

6. Lu Songsong http://weibo.com/lusongsong

7. New Media Index http:// weibo.com/u/1691724254

8. Hedgehog Commune http://weibo.com/u/5224196989

9. New Media Shenyang http://weibo.com/rost

Public Account

1. 36Kr : 36kr.com , a must-read every day.

2. Cucumber Alliance

3. Maker We-Media

4. Operation uncle : yuunyingdashu

5. Newrankcn

6. iPaiban

7. Real-aiweibang

8. Liu Jianliangweikeshalong

9. Tang Xiaohan tangxiaohan007

10. Micro-interaction wihudong

11. Micro Media Alliance wmtlianmeng

12. Micro Jam wjam123456

13. New Media Index Indexmedia

14. Xu Danei's Tabloid xdlxb14

15. New Media Goddess List xmtnsb

16. Zhijiadongshi

17. Notesman

18. Hedgehog Commune

19. Hunwater Media

20. Internet Conference Guide canhuizhinan

21. MediaPro Media-Pro

22. Southern Weekend Data Lab nanzhoudata

23. Newrankco

24. Sanbiao Longmenzhen sanbiao1984

25. Tencent Micro School iweschool

26. Breaking Headlines tufatt

27. RabbitPre

28. WeMedia magma interaction ibbmmbaby

29. WeChat Open Course public account wx-gongkaike

30. WeMedia Alliance WeMedia2013

31. Tianmibang

32. WeChat advertising assistant ad_helper

33. Micro Index College BJ-WZSXY

34. New Media Ranking xmtfyb

35. New Media newminfo

36. Yundui Xinmei

37. Yidaozmt, a self-media

38. YeeMedia

39. Yourong Marketing yrmedia2015

40. We Media News zimeiti365

41. Everyone is a product manager

42. Huxiu_com

43.PRNewswire

44. Gossip WebNotes

45. Tencent_city

46. ​​Tencent Technology QQTech

47. Biznext

48. A unique advertisement addogking

Mobile application product promotion service: APP promotion service Qinggua Media advertising

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