How to improve login conversion rate of mobile applications!
|
The login process is very basic and critical for every application. Especially for e-commerce transaction applications, there will be no subsequent transactions without login. E-commerce is a strong login application. Although the login operation seems simple, there are many things involved in the product design. Here I have organized the design points that I think can improve login conversion and share them with you. 1. Post-login process, do not let users log in unless necessary When shopping, you do not need to log in before checking out. You will be prompted to log in when checking out because we need to obtain the user's mailing address, coupons, points and other information. Do not force users to log in unless absolutely necessary. 2. When entering an account, the email suffix is recommended to reduce input Based on the user's input information, it can dynamically recommend frequently used email accounts for the user to select, thus reducing input. Furthermore, if the user logs in using a mobile phone number, it is unreasonable to recommend an email address. In this case, it can be recognized that if the input is a number, the first recommended item is not an email address. 3. The login interface provides a password retrieval function Needless to say, this type of processing is used to handle scenarios where users have an account but have forgotten their passwords, making it easier for users to retrieve their passwords. 4. It is best not to deviate from the current operating situation During user operations, if a login is encountered, the general product processing is to directly jump to the general login page for login, which is disconnected from the user's current operation. This is certainly not a big problem, but from the perspective of improving user login conversions, there are better ways to deal with it. 1) Embed the login page into the operation page The login is embedded in the operation page, usually using a mobile phone number + verification code. With so many e-commerce websites, you often don’t have a registered account or forget your login account. At this time, temporarily generating an account for you is a more reliable way, and logging in with a mobile phone number + verification code is a better solution. 2) Login through floating layer or pop-up window at the bottom of the operation page To keep the page in the current operation context, you can use the operation page as the background and place the login part above the operation page. Bottom-panel or pop-up windows can achieve this goal. But pop-ups are mostly used on PCs. 3) Jump to the login page to log in, but bring in the operation information Of course, we can also jump to a separate login page. However, it is also a good idea to bring the information of previous operations into the login page and establish the connection between the operation information and the login. 5. Remember login account and password, log in automatically For users who have already logged in, an automatic login function is provided. As long as the user does not actively log out, the background will actively help the user complete the login after the login expires. The user sees that he is always logged in. This is a common approach used by many applications. 6. Display historical login accounts When a user logs out and logs in again, the user is provided with previously successfully logged-in accounts to choose from, which reduces input and greatly improves the login experience. 7. Log in without an account Account-free login does not mean that you do not need an account, it means that you do not need to register an account on this site and can complete the login directly. There are two common account-free login methods: third-party application login and mobile phone number + verification code login. 1) Third-party app login Third-party application login, the application is very mature. Common third-party application logins include QQ login, WeChat login, Weibo login, etc. The third-party application open platform provides a mature access method. 2) Login with mobile phone number + verification code This login method actually simplifies registration and login into one step. When logging in, an account is actually generated through the mobile phone number, and the verification code is used as the password for verification. 8. Keyboard-triggered login To trigger the login operation, in addition to the login button, you can also use the confirmation key such as "OK" (or Done) on the keyboard to trigger the login operation. The OK button on the keyboard triggers the login, which is more consistent. 9. Shared login When you have two or more applications to provide to users and the installation volume is relatively large, you can consider using shared login. Shared login means that when one of your applications is logged in on a user's phone, your other applications on the user's phone can share the login status of the logged in application with just a simple authorization (authorization can also be omitted), reducing input. The principle is the same as third-party login. Compare your own application and see if the above optimization points are desirable. At the same time, there are far more ways to improve login conversions. With more experience and more thinking, more solutions will emerge. This is how products are. There is never an optimal solution, only better solutions. APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing APP marketing information. Welcome to follow the official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
<<: Analysis of Zhihu content operation and promotion strategy!
>>: Tik Tok new media’s replicable content methodology!
Recommend
Double 12 excellent brand promotion cases are here
For operations partners, the activities at the en...
Why are there such big differences in the prices for WeChat mini program development and mini program development?
It has been 6 years since the mini program was la...
Douyin short video sales tutorial, earning 100,000 yuan a month is not a legend
Douyin short video sales tutorial, earning 100,00...
2500 words user retention analysis
Faced with the current situation of difficulty in...
Mini Program Production Company Does the Mini Program have any traffic dividend?
Does the mini program have a "traffic bonus&...
What does the user operation system of a tens-million-level product look like?
Before we start discussing topics related to &quo...
How to build muscle? Liu Mengyi's "Seven Major Muscle Group Sculpting Training" World Champion teaches you how to train muscles
Training course video lecture content introductio...
Which virtual host data storage rental hosting service provider should I choose?
Which virtual host data storage rental hosting se...
Kuaishou Operation Guide from 0 to 1
As the saying goes, "Everything is difficult...
What are the functions of the building materials mini program? How much does it cost to create an online building materials mall mini program?
Yesterday a customer consulted me and asked if I c...
How to do competitive product analysis? 4 elements + 6 core methodologies to teach you how to quickly master the essence of competitive product analysis
When we get involved in competitive product analy...
How to plan a lottery event to improve user experience?
Treat the activity as a product. Every change and...
Baidu bidding data analysis skills, what aspects should be considered in bidding data analysis?
In Baidu bidding techniques, data analysis is of ...
How can educational institutions leverage WeChat for Business to seize the dividends of private domain traffic?
When it comes to the Internet tool with the large...
8 Tik Tok promotion skills to teach you how to play Tik Tok from scratch!
In the mobile era, traffic entrances were Weibo a...