How can educational institutions leverage WeChat for Business to seize the dividends of private domain traffic?

When it comes to the Internet tool with the largest user growth in 2020, we have to mention WeChat for Business.

Enterprises have currently connected over 400 million users through WeChat for Business. The number of real enterprises and organizations on WeChat for Business exceeds 5.5 million, the number of active users exceeds 130 million, and there are currently 1.2 billion WeChat users.

It can be seen that the enterprise WeChat connected with WeChat will become a huge private traffic pool.

Therefore, more and more companies and organizations are beginning to use WeChat for Business.

So, what are the advantages of WeChat for Business ?

1. WeChat for Business connects to WeChat, and through WeChat for Business, customers can be added as WeChat friends, thus making corporate customers online and asset-based.

2. The almost identical operating interface between WeChat for Business and WeChat has greatly lowered the operational threshold. At the same time, it provides unique capabilities such as labeling, unified group messaging, and inheritance of resigned customers, especially a series of upgrades such as customer group management capabilities, making community operations more efficient.

3. Through the chat window, every interaction with customers can be quickly and in detail recorded, so that managers can check the follow-up status of each customer or the work status of each salesperson, easily control the company's overall sales status, and then improve the company's customer management efficiency.

4. Resignation/In-service inheritance: seamless handover of customers belonging to current employees. After an employee resigns, his or her customers can be assigned to other colleagues and contacts. The switching of friend relationships is automatically completed without the customer's consent, solving the problem of employees taking customers away when they resign.

Judging from the functional iterations and the release of related open capabilities of WeChat for Business over the past year or so, WeChat for Business will gradually become a tool for operating private-domain customers.

The customer contact capabilities of WeChat for Business integrate multi-dimensional operational capabilities, including the quick service capabilities of personal WeChat 1-on-1 private chat communication, community batch operation and management capabilities, and service account group content push capabilities.

The most critical point is: use corporate WeChat to operate private domain customers. Customer assets belong to the company and will not become personal assets of employees.

Moreover, through the resignation inheritance function, enterprises can take back customers operated by employees at any time. They can also use the on-the-job inheritance function to recover and redistribute customer assets of employees who do not operate and serve customers attentively. Customer assets are online and can be managed in real time.

Therefore, enterprise WeChat will gradually become an indispensable tool for private domain operations and also the most important tool.

Relying on the WeChat ecosystem, Enterprise WeChat connects WeChat's 1.2 billion users, unleashing the ability of enterprises to connect with WeChat users. It directly connects the relatively complete digital marketing infrastructure built with multiple capabilities such as official accounts, mini-programs, WeChat Pay, and video accounts, making enterprise digital transformation possible based on the WeChat ecosystem.

The core of private domain operation is refined operation, and the support point of refined operation is digitalization.

In the future, it will be difficult to have digital enterprises that are not based on the WeChat ecosystem. If you want to release the digital business value of the existing WeChat ecosystem, it is very necessary to make good use of enterprise WeChat for customer asset management.

So, for the education industry, how should it use the enterprise WeChat tool to build and operate a private domain traffic platform to accumulate user assets and obtain traffic dividends?

Taking the private domain traffic operation tools based on enterprise WeChat created by Maker Craftsman, a content payment technology service provider focusing on the education and training industry, for educational and training institutions as an example, let’s talk about how educational and training institutions can use enterprise WeChat tools to accumulate customer assets and seize private domain traffic dividends.

The Maker Artisan Enterprise WeChat Tool is a private domain traffic operation platform based on enterprise WeChat. It helps enterprises build safe and stable private domain traffic, create a user growth engine platform, help enterprises accumulate customer assets, and quickly seize the private domain traffic dividend. It is an operational artifact.

Based on the functions of WeChat for Business, it helps educational and training institutions to conduct in-depth research and development on sales (attracting traffic and acquiring customers), service (following up conversions), and operations (maintaining fission), helping educational and training institutions to quickly seize the dividends of private domain traffic.

Here is a simple example:

In the [sales link], with the help of the employee/group live code feature of the enterprise WeChat tool, external traffic can be imported into the enterprise WeChat. Employees can push precise content to students through group chat or individual chat, combined with customer entry tags.

For example, if a yoga studio conducts offline promotion in a software park, it can print the corresponding group code on promotional posters or roll-up banners in advance, and guide customers to scan the code to join the group. Then the employees can push yoga courses suitable for office workers to the customers in this group, instead of pushing courses for mothers. This approach can greatly improve the work efficiency and customer conversion rate of enterprises and institutions.

In the [service link], the Maker Artisan Knowledge Payment System can be combined, and educational institutions can push different content to different groups and different customers, continuously output value, build trust, and thus carry out conversions.

For example, an English training institution provides services through an enterprise WeChat group. It sends a 21-day check-in course for memorizing words in the group. Through in-group services and supervision, it builds trust and then pushes advanced courses after the course is completed to increase user conversion rate.

In the [operation stage], enterprises and institutions can combine the Maker Artisan Knowledge Payment System to create a task, and distribute the task to students through corporate WeChat. Students can receive the corresponding tasks on WeChat, allowing students to attract new students. After completing the task, they will be given course redemption codes, coupons, or other rewards. This can not only quickly attract traffic, but also accelerate the conversion of students.

Through WeChat for Business, educational institutions can realize online customer acquisition, sales conversion, user management, and activation and retention, creating a closed loop of private domain traffic growth based on WeChat for Business.

While the private domain operations of WeChat for Enterprises improve efficiency, we also see visible growth.

In the future, WeChat for Business will become an essential tool for private domain operations, helping educational companies and training institutions to accumulate customer assets and seize private domain traffic dividends.