up to date! Data rankings of 59 information flow advertising platforms!

The following is the latest traffic ranking of 59 mainstream information flow advertising platforms in July.

This issue's list is divided into two parts: monthly active users and crowd portrait data of each information flow platform, and mobile terminal data ranking . The overall data can be used to infer the traffic trends in August and September, and provide a reference for more accurate targeting of information flow advertising.

Let’s take a look at the overall data performance of the major information flow platforms last month:

▼ Overall Ranking

(Click to enlarge the image)

According to the latest monthly active data of the overall ranking in July, among the 59 mainstream information streaming media platforms counted, 32 platforms maintained year-on-year growth, while 27 platforms declined year-on-year ; the traffic fluctuations of most platforms were small, while the traffic fluctuations of some platforms were large. Among them, the workplace social software Maimai stood out the most, with monthly active users doubling year-on-year.

Let’s take a detailed look at the data performance of each dimension of each major platform.

▼ Monthly Activity Top Ranking

▶ Overall distribution trend chart (click to view larger image)

▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

Interpretation of overall data in July

Social platforms - workplace social software Maimai is the most prominent, with 11.39 million monthly active devices in June and 25.03 million in July, doubling year-on-year, with a growth rate of 119.9%;

Information platforms - ZAKER News, NetEase, Sina, and Sogou showed positive growth, while most other platforms showed negative growth; ZAKER News showed a significant growth of 4.4%, while Sina Sports and UC Headlines showed large declines of -5.7% and -4.9% respectively. The traffic fluctuations of other platforms were relatively small;

Browser platforms : Cheetah Browser saw the largest drop of -8.8%, while other platforms saw relatively small growth rates;

Video platforms : Except for Sohu Video, which grew by -4.5%, all other platforms maintained growth; Youku and Tencent Video grew significantly, by 6.3% and 6% respectively;

Short video live streaming : Except for Baidu Haokan Video, which saw a decline in monthly active users (-9.3%), other platforms maintained stable growth; Tencent Weishi and Douyin saw significant growth, at 7.3% and 6.6% respectively;

Audio platforms : Lanrentingshu had a relatively significant growth of 5.6%; Ximalaya declined significantly by -4.5%;

The fluctuation range of monthly active users in the automobile category is relatively small; the monthly active users of the tool platform Chinese Calendar declined significantly by -6.8% year-on-year; the increase in the mother and baby category Youzu Baby was relatively obvious, at 5.8%.

TOP3 growth rates

Maimai led the pack, followed by Tencent Weishi and Douyin . Maimai grew by 119.9% ​​year-on-year, while Tencent Weishi and Douyin grew by 7.3% and 6.6% respectively.

TOP3 declines

Baidu Haokan Video led the pack, followed by Cheetah Browser and Chinese Calendar. Baidu Haokan Video grew by -9.3%, while Cheetah Browser and Chinese Calendar grew by -8.8% and -6.8% respectively.

Age ratio of each platform

▼ Top 10 male users

▶ Overall trend of male proportion (click to see larger image)

▼ Top 10 female users

▶ Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

▼ Top 5 under 24 years old

▼ 25-30 years old TOP 5

▼ TOP 5 aged 31-35

▼ TOP 5 aged 36-40

▼ TOP 5 aged 41 and above

▶ Overall distribution of age ratio (click to see larger image)

Mobile terminal equipment index

The latest statistics for the period from 8.12 to 8.18 are here. Aidou who have device-specific setting needs can refer to it.

▼ Top 10 mobile phone manufacturers

▼ Top 6 iOS devices

▼ Top 6 Android Models

The above is the data list of major information flow advertising platforms in July compiled by Qingguajun. I hope it can help you with channel selection and delivery optimization reference.

Author: Aichisem

Source: Aichisem