A super detailed manual for Tik Tok live streaming!

When a novice anchor first starts live streaming, he or she may not have many fans or gifts, and the so-called interaction may just be one person talking to himself or herself.

At this time, don't be discouraged. The most important thing to do is to give yourself a clear positioning, find your own style, and stick to it for a long time. Over time, you will develop your own characteristics and attract like-minded people. What you ultimately need to do is to expand this group.

Refuse to be embarrassed

Live streaming requires good psychological quality. You can have fun with everyone, or you can immerse yourself in your own world and have fun.

Although many novice anchors communicate with fans across the screen at the beginning, they are often nervous, worrying whether their fans will like their style and whether what they say sometimes reflects low emotional intelligence.

Many people will think this way when they first start live streaming, but the anchor must overcome his or her embarrassment at the beginning and take the initiative to chat with fans who like you.

Many people have a strong interest in new things, and many people are curious about the opinions of strangers. So don’t be afraid to speak your mind and communicate with your fans with a smile on your face.

Many hosts in the live broadcast room do not have rich facial expressions, which cannot reflect their personality traits.

In fact, a smile can effectively eliminate your nervousness, and can also improve the audience's attitude towards you, making them think that you are a nice person.

At the same time, you should look at the camera and your audience from time to time.

In this way, the audience will have a feeling that you are communicating with them, which is not only polite but also an auxiliary language for communication on the Internet.

Be careful not to stare for too long. If you can not only make yourself happy but also make your fans happy, you are half way to success.

A sense of familiarity with fans

When chatting with fans in the live broadcast room, find common points between you and the audience based on the content of your chat and use them as topics of conversation.

When talking, look for the common ground between you again, and it would be best if you could find that feeling of "getting to know each other from the beginning". This way both parties will be interested in the conversation and you will have a very happy chat.

In the joyful atmosphere of the live broadcast room, you listen to music, play games, and talk and laugh, forgetting your worries. This may be a good way to relieve stress in the current social environment, and it is also the fundamental reason why everyone is willing to watch live broadcasts.

When speaking, your voice should have its own characteristics, giving fans the impression of being a sweet and cute baby or having a bright and confident voice.

Novice anchors can take more vocal lessons or make a videotape for themselves to listen to the shortcomings of their voice and which words would be more appropriately phrased in a different way.

You can also watch more live broadcasts of high-quality anchors, observe their expressions, understand their ability to deal with black fans, exchange experiences with peers, and change yourself.

In addition to the above two points, novice anchors still face many problems due to lack of experience, such as:

1. I always talk to myself during live broadcasts, and no one talks to me in the room. How can I avoid a dull moment during the live broadcast?

2. I don’t know what to say during the live broadcast and I can’t find a topic. What should I do?

3. There are so few people in the live broadcast room. How can we attract more people to come in?

The new anchor’s live broadcast is dull and no one is talking?

It’s actually very simple. As long as you can motivate the audience, you win.

For example, when playing a colorful riddle with the audience , you can first tell them the riddle orally and let them guess it. If they interact with you in a timely manner, you have achieved your goal. If there's still not a lot of interaction with you, you can jokingly call everyone a fool or something like that and then come up with the answer yourself. Note that the puzzles must be novel and interesting. You can find the puzzles by buying a book or searching on Baidu.

Send out red envelopes. Send out red envelopes to everyone at irregular intervals during each live broadcast. (Remember to give a preview during the last live broadcast, and remind everyone from time to time during the live broadcast what time to send out red envelopes), there are red envelopes for the first time entering the live broadcast room, and there are red envelopes for clicking "follow". Although some people say that these fans come for the red envelopes, new anchors really need to increase their popularity. This method can indeed increase the number of fans and interactions in the short term. Naturally, more people will follow suit when the interaction increases.

End of question. It means that when you speak, you should end with a questioning topic or tone so that the audience can continue chatting with you. Don't kill the topic so that others don't know how to respond.

No topic, don't know what to say during live broadcast?

This first depends on the host's personal eloquence, whether he is good at communication, and whether he is a talkative person.

But this is just an innate advantage, and it does not mean that people with poor eloquence are hopeless.

1. New anchors should watch some funny or slightly ambiguous jokes on the Internet so that they can learn and apply them during the live broadcast.

2. Chat more about life. You don't need eloquence to chat about life. Talk about interesting things in your life, or even things that make you confused, such as why you haven't lost weight despite working out, and let the audience give you advice.

3. The more you accumulate, the more progress you will make. In the process of live broadcast, you need to improve your eloquence, speak more humorously and attractively, and make people want to continue listening. All these require you to continue learning. After all, live streaming relies on your mouth to make a living. If you don’t make progress, you will be eliminated!

How can a new anchor attract more people to his live broadcast room?

First, find a way to become popular . To become popular, you need to make efforts in several aspects: First, you must understand the rules of the Douyin platform and what the regulations are for becoming popular, and try to follow the rules. For example, if you need more gifts to become popular (such as roses), then you can guide the audience during the live broadcast and say, "I want to become popular, so please give more roses."

Secondly, a live broadcast with exciting content will definitely be a good helper to become popular. A wonderful live broadcast includes wonderful speech (the methods of improving humor mentioned above), wonderful pictures (which can be rich expressions, wonderful talent shows, beautiful singing, great drawing, etc.). You should make full use of your strengths!

Finally, broadcast live regularly and regularly. It is best to set a fixed time and duration for live broadcast every day to form a stable pattern, so that fans will come to watch the live broadcast on time according to your pattern.

Because fans also have their own things to do. If your live broadcast time is irregular, how many true fans will be able to keep an eye on their phones to see when you start the live broadcast?

Secondly, every time the live broadcast is about to start, you can remind the audience of the time of the next live broadcast, so see you there.

If you want to operate a Douyin account for a long time, you need to pay attention to many small details. I have been operating Douyin for one year and have some experience in this industry. I hope to make more like-minded partners, go further and further on the road of Douyin operation, and help more and more partners.

Useful Information Sharing

1. Three elements of live broadcast

a. People (having personality, good at speaking, and understanding of goods)

【Speaking】Can control the situation and set the pace;

【Know the product】Have a deep understanding of the industry and the advantages and disadvantages of the product, and explain the advantages of the product based on the user's pain points;

[Personality] Persuasiveness, guidance, affinity, down-to-earthness, trustworthiness, etc.

b. Goods (selection, price and gifts)

【Fan Portrait】Understand the age, gender, region, etc. of fans and select products based on fan portraits;

【Goods quality】Choose products from Taobao Crown stores and Tmall stores, and ensure that the store's DSR is not lower than the industry average;

【Price concessions】Product prices are competitive;

【Rich products】Choose from multiple categories, popular items, clearance discount items, and new models.

c. Field (traffic, live broadcast room gameplay)

【country of origin】

【Store Visit】

【Live broadcast scene】

2. Traffic acquisition skills

Before the live broadcast

a. Video preheating: send a short preview video 3-5 days in advance; send a short preview video on the day of the live broadcast.

b. Live broadcast warm-up: 3-5 days in advance, warm up in the live broadcast room every day and inform users of the live broadcast event time.

c. Personal homepage and nickname preview: Add a live broadcast preview to your personal nickname and introduction.

d. Preheat off-site traffic: social groups, Weibo, official accounts, and Xiaohongshu.

e. Optimize the title and cover of the live broadcast room: the title should be within 10 words to attract fans to click, such as "Exclusive for fans waiting for you"; the cover should be a 1:1 high-definition square picture that can attract users.

Live

a. Live broadcast/short video dou+.

b. Video highlights: During the live broadcast, upload short videos of highlights shot from a third-person perspective to direct traffic to the live broadcast room.

c. Live broadcast recommendation flow: Through a series of marketing methods in the live broadcast room, such as lucky draws and red envelopes, increase the interactive atmosphere of the live broadcast room and increase the display of the live broadcast room recommendation flow. d. Activity resource position: Participate in live broadcast activities and topics organized by the official organization to obtain activity resource positions.

Violations during live streaming

a. Dual-platform live broadcast, live broadcast a scene on different platforms at the same time;

b. Multiple accounts on the site broadcast the same anchor and the same scene;

c. During the live broadcast, there are behaviors such as long-term static idleness, playing personal or other people’s live video playback, etc.

Community Operation

Share some tips on community operation with everyone. Operation is not easy, let’s work hard together!

First of all, when people join your group, they don’t know what your group is for. So we can list a description in the announcement to tell everyone what the main discussion in your group is.

Then, everyone recommends each other, introduces themselves, and gets to know each other's work. You can also tell new members of the group what the rules are and slowly increase your influence in the group. Now in many groups of 500 people, others can also invite people to join. Please make sure that you let others know that you are the group owner.

1. When everyone is familiar with the group through interaction, you can change the name of the group to give it a different feel.

2. Clear out people at regular intervals (this is just a tactic to make the group more active). For example, I start clearing out people at 6 o'clock, and those who want to stay will be deducted 1.

3. We can also do some mysterious marketing activities, for example, sometimes you can share texts yourself (to attract everyone's attention).

4. If there are many people chatting in the group, you can send a red envelope in the group at a certain time and let everyone copy it. Then at this time, the entire group’s information will be covered by your screen-swiping rate.

5. When everyone wants to detonate the group, it is usually at 8 o'clock in the evening. Everyone has time during this period.

3. User Retention

Value reservation

Would you buy a second half-price coffee? Most of the time it will be divided into two situations: if two people go, they may buy it, but if one person goes, it is not certain. If they can drink it, they will buy it, and if they can’t drink it, they won’t buy it.

If you are a merchant, you certainly want users to buy a second cup of coffee at half price, but how do you get users to buy a second cup?

Let’s see how the “711” issue was resolved. It’s very simple. Just stamp your receipt and come back to pick it up next time. This to a certain extent solves the user’s concerns about not being able to drink the drink. In this way, the store visit rate can be increased and it will stimulate you to visit the store a second time.

Why come to the store a second time? Because you'll take that cup of coffee. When people pick up coffee, they often not only take the coffee away, but also buy other things. They will buy oden, or Pocari Sweat, or instant noodles, sausages, etc. This is a way to retain users, which we call value reservation, leaving a hook for the user's next consumption.

In fact, there are a lot of such scenarios in daily life, such as wine deposit cards. It is inconvenient for you to take the Moutai that you can't drink back home by yourself, so we can help you save it. There are also many teahouses that help you store your tea leaves. On the surface, this seems to be a very good service, but in fact, they want you to come back next time. Next time you come, you will not drink half a bottle of Moutai straight away, but will definitely buy a plate of peanuts while drinking Moutai, saying "come back next time".

Many students are fans of Marvel. There is usually an Easter egg at the end of a Marvel movie. The role of the Easter egg is to reserve value. It tells the audience what the next movie will be about, which boss will appear, and which protagonist will be resurrected. This is also a kind of value reservation.

Key points of value reservation application

1. Stimulate users' next consumption and possible usage scenarios.

2. Reserve a hook for this scene to appear. When we make value reservations, we should pay attention to valuable estimates. The costs incurred by value reservation must be calculated, and the lower the marginal cost, the better. In this process, we must pay attention to how to attract users again in combination with the characteristics of our product during value reservation.

4. Network Effects

Tips

Q: There are frequent prompts when adding friends to my personal WeChat account, and the group chat is lost after unblocking. How to solve these two situations?

A: You can try to submit it in [Feedback] in [Settings]. The specific steps are as follows: