8 Tik Tok promotion skills to teach you how to play Tik Tok from scratch!

In the mobile era, traffic entrances were Weibo and WeChat, but in the second half of the mobile era, traffic dividends are shifting towards short videos, which is why many companies have begun to enter Douyin.

Nowadays, “two Weibo and one Douyin” has become the standard for enterprises.

But those who are new to TikTok will start to have a headache:

1. Why am I not popular even though I’ve posted so many videos?

2. Why does a video suddenly become popular and then return to its original state?

3. Is Tik Tok really unfriendly to you?

wrong! In fact, you didn’t get the key points of making TikTok.

As a new media editor, the same thing happened to me when I first entered Douyin. After gaining a general understanding of Douyin's mechanism, I began to test the waters.

Because the boss set a goal for me to post two videos a day, but after trying it out for a week, I found that this account had not made any progress at all. At that time, I had already posted about 14 videos.

Fortunately, after a week of exploration, I discovered some patterns, so I stopped the loss in time and opened a new account.

Now I’m operating a Douyin account and have gained more than 100,000 followers in a month. Although it’s not much, it’s a good start.

In fact, in addition to understanding the basic mechanism and avoiding minefields, there are also some tips for playing Douyin. Below I will share my operational "Douyin experience" and "Douyin mechanism" with you.

1. Improve the homepage and make it clear

After creating a Douyin account, many colleagues will think about what kind of video content to post immediately. In fact, there is no need to rush. The most important thing to do at this time is to improve the homepage. Don't think this is simple.

There are several parts to consider when perfecting your homepage:

1. Home page banner design

2. Avatar

3. Introduction copy

However, if we want to improve the content of the homepage, including better extended video content in the future, we need to have a clear positioning of this account, that is, what is the account type and style .

But the key is to find the scarcity of content from peers. You can pay more attention to what the same type of accounts have in common and what parts are missing. This may very likely open up a new corner of content in the industry.

For example:

For accounts that explore food and restaurants, the most common things on Douyin now are young men and women taking us to try some creative dishes that are rarely seen in daily life. But if you want to open a new account, how can you stand out?

Is it possible to consider finding a scarce outlet?

For example, if everyone is trying to plant grass for you, can you position yourself as weeding, avoiding lightning, saving money, etc.

2. Before operation, you need to maintain the account first

Once you have a clear positioning, don't rush to post videos. Spend about a week to develop this account. You can follow some big accounts in the same industry, collect some hot topics, bgm, and even copywriting, etc.

You should spend at least one hour every day using this account to watch Douyin, like and comment on other users, and keep this account active.

In addition, it is best to constantly watch video content related to your account, and you can just swipe away irrelevant ones.

In this way, the Tik Tok algorithm will continue to recommend relevant content to you, and you will be able to understand the hot content in this industry better and faster.

3. Video content, don’t neglect it

Remember, the first 3-5 videos released by a new account are crucial, as they will affect the weight of Douyin’s recommendations for you in the future!

If the average number of views of your works is below 100, then you have to change your account. Normally it must exceed 3,000.

If you can't think of high-quality content or are worried about making mistakes, you can imitate popular content first, which can usually get some popularity.

It should be noted here that the first 3 seconds of the video content are crucial. It is necessary to ensure that it is attractive enough to users, otherwise it will only suffer the fate of being ruthlessly swiped away.

So, how can you attract attention in the first 3 seconds?

The first picture must be exciting, which also requires you to choose what the main theme of the picture should express when making the video.

4. When publishing a video, pay attention to three points

The distribution of new video traffic is mainly based on nearby and followed, and is intelligently distributed with user tags and content tags.

Only when the video is released, with a high completion rate, high interaction rate, high number of likes, and high number of reposts , can it get the next recommendation opportunity. Therefore, there are a few points to note here:

1. Publish copy

In addition to the video itself, the copy is also a key factor in attracting users to stay and interact. The word count for published copy is limited to 50 words, but generally speaking, it is recommended to be as brief as possible so that people can easily grasp the information at a glance.

The copywriting that is most likely to trigger interaction is mainly suspense-type and dialogue-type. Whether it is the suspense-type that says half and leaves the other half, or the dialogue-type that is approachable, it can better arouse the user's interest and thus obtain some comments and interactions.

Suspense type: I heard the highlight is at the end

Conversational: Which one do girls like? Online, urgent!

2. Add topics

When posting a video, remember to include relevant topics. You can select several topics. It is best to include the latest hot topics. You can also add locations to help spread it.

Note: Topics also count towards the word count~

3. Choose a cover

Before publishing a video, you can decide what the cover will look like after it’s published. Be sure to choose it. After all, if it gets stuck at some strange point, it will affect the user’s experience of watching the video on the homepage later.

5. Update regularly to obtain viscosity

After understanding some rules of maintaining an account and posting videos, we need to find the most appropriate time period for posting videos. I believe that many people will think that it is best to post between 7 and 9 o'clock after watching the pictorials on Douyin.

In fact, this is not the case. During that time period, all users were posting, which resulted in congestion in the video publishing channel and slow review.

After operating for a period of time, I figured out two better time periods: 14:30 pm and 17:40 pm . Of course, you can also adjust the time yourself.

Once a unified time is finally determined, it is best to update regularly, so that fans can develop the habit of checking regularly. This can also be reflected in your personal signature.

6. Rich materials to gain attention

If you want to attract more and more attention, it is necessary to enrich your own material library. While maintaining a unified style, you can try more styles .

Of course, we must ensure that the video quality does not decline and the content becomes higher and higher quality, so that we can continue to receive more recommendations and attention.

7. Continuous maintenance and repeated recommendations

Tik Tok determines whether a video is popular based on whether its weight index reaches a certain value, such as 10,000 likes, within a period of time after the video is released, such as within an hour, and then adds recommendations to the video.

As for the content that has been sent, you can’t just leave it there. Douyin will capture your previous high-quality content at a certain time period and recommend it again.

At this time, we need to do some continuous maintenance for previous content, such as using our own account to forward, comment, and reply to keep the video active, and wait for Douyin to draw it from time to time and recommend it again.

8. Avoid risks and precautions

The published videos cannot contain logos or advertisements! ! !

Finally, a big suggestion is not to post sensitive videos or videos involving related words. For example, for our car-related videos, we cannot post videos related to policies or car accidents, so as to avoid being restricted from streaming or sharing.

What do you think about operating Tik Tok videos?

For Douyin promotion, please contact Qinggua Media official

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2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

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7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

9. Analysis of Douyin short video competitors in 2019!