How to make an online promotion plan? How to formulate a promotion plan?

How to make an online promotion plan? How to formulate a promotion plan? I was doing online promotion and successfully passed the re-examination and got a job in a new company. However, when the company assigns you a project/product/website to operate and promote, they will ask you to write a specific online promotion plan. This promotion plan can be specific to detailed issues, such as: ranking of promotion channel effects, work quantification, promotion methods and techniques, time allocation, task allocation, estimated effectiveness cycle, etc. The following is an Internet promotion plan with the theme of "Summer Camp" written by Feng Chao from Dongguan Internet Promotion after joining the company. I hope it can help you!

How to make an online promotion plan? How to formulate a promotion plan?

Project details 1. Promotion channel priority order and workload
1. Classified information network, each person registers 10 IDs per day and can post at least 15 courses.

Increase in task volume: After all partner school IDs are registered, courses can only be added by registering other classified information networks to expand the publishing website and increase the number of published courses. A maximum of 25-30 messages can be sent.

2. First choose one of the schools and register for the course on the listed training website. Each person can register on 10 websites and publish 10 courses at the same time every day. (If you have refreshed the course, log in and refresh it the next day.)

Increase in workload: Similar to classified information websites, after all partner school IDs have registered on the listed training websites, the number of courses that can be posted by each person can be increased to between 20 and 30 per day. As long as all the training schools that cooperate with us are registered and all the courses are published, other websites only need to make slight modifications when calling them, so the workload in this area will increase in the later stage.

3. Three official blogs and synchronized classified information network. Before all IDs are registered, each blog will update one course every day. After all IDs are registered, each blog can update 3-5 courses at the same time every day.

You can add URLs, hyperlinks, and phone numbers to your blog content. If you add the official course website in Baidu Zhidao, the post will be deleted. If you add the relevant course website in Sina, Sohu or NetEase blog, the pass rate will be higher. (This method has been proven to be effective)

4. For Q&A promotion, each person can register 3 email addresses to verify 3 IDs to create three topic posts every day. One of them is for the topic initiator, and the last two are used for topic top posts and AD.

At the same time, we promoted on Baidu Knows and Tianya Q&A. It has been proven that it is time-consuming and difficult to get a good ranking on other Q&A sites.

2. The above four promotion methods are the fastest to take effect. The first month is the information dissemination period and the effect will not be too obvious. It will take effect from the second month. After there is a certain amount of information on the Internet, take other measures.

3. Keyword promotion corresponding to the promotion channel
1. Use word segmentation technology to classify information, for example: Giant_2011 1+1 English Summer Camp in Southern California, USA

Search terms: Giant Summer Camp, American Summer Camp, English Summer Camp (brand word + regional word + category word)

2. Optimize the name of the training school and blog course, highlight the brand words and theme words, for example: Golden Lakeside 1+1 English Summer Camp in Southern California, USA_New Oriental

Keywords: New Oriental Golden Lakeside Summer Camp

3. Questions and answers are for brand words, for example:
(1) When will the new classes of New Oriental English Summer Camp start?

(2)What summer camps does New Oriental offer?

4. Project operation workload budget and human resources utilization According to the workload budget of No. 1, each person can disseminate about 2,400 pieces of information online each month. In view of the competitiveness of the project in the industry, the number of project participants is determined by the leader.

The above is how to implement the online promotion plan? How to formulate a promotion plan? Although for a long time, I was quite resistant to the quantification of work, because once the work was quantified, it always made us feel a little awkward, and the quality of the work would be reduced in order to complete the workload. I just felt like a donkey pulling a millstone, going around the millstone a few times. TY believes that we need to have a positive attitude towards work and learn to think from other people’s perspectives. If we can achieve both quantity and quality, then we have taken a big step forward.