Website testing analysis report, how to write website experience report?
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When a website needs to be built, revised or its functions improved, a plan or report is required. Many friends who work in website operation, marketing and UI don’t know how to write a report. It just so happens that the company’s website needs minor changes and improvements recently. How to write a website test analysis report or a website experience report? So I found a relatively excellent website in the same field and wrote a website experience analysis report to share with you, hoping it can help you.
② Use white and silver gray as the secondary colors, and the overall appearance of the website should be fresh. Because the website carries educational and subject content, the requirements for content are more rigorous in freshness. 2) Animation effect: Currently, the home page and channel home page use JS click-to-flip effect. Although it is traditional, it is relatively convenient to load and browse. The aesthetic effect is mainly reflected in the design of the pictures, which have a certain level of professionalism. 3) Navigation design: The navigation bar is divided into left and right, using the "breadcrumbs" style, which is clear, prominent, and well-organized. 4) Page size: ① Mainstream browser compatibility is relatively good, without deformation; ② 14, 15, and 17-inch monitor screens have good display effects; ③ There are three screens in total, and layer effects are used between sections. While ensuring that the content of the website page is full in advance, the smaller the number of screens, the better the experience. 5) Picture display: Most large pictures and pictures on special topics are professionally designed, but some small pictures are deformed, unclear, and not beautiful enough. 6) Icon usage: The icons are used in a concise, clear, easy to understand, and accurate manner, consistent with the overall style of the page, and relatively standardized. 7) Advertising space: Avoid interfering with the line of sight, and ensure that the advertising image is consistent with the overall style and does not overshadow the main theme. 2. Website LOGO: The Gaosi website LOGO, which contains the first letters of the Gaosi word, has a specific meaning and can strengthen brand protection and shape the brand form. 3. Page speed: 1) Test of the opening speed of Peiyou.com homepage 2) Test of the opening speed of Gaosi.com homepage From the comparison of the two figures above, the average download speed of Peiyou.com is slightly faster than that of Gaosi.com. But the average opening speed is within 2 seconds, which is relatively fast. 4. Page layout: 1) Home page ① Website navigation: A. The website navigation is designed in a "breadcrumb" style from top to bottom and from left to right, which conforms to the user habits of netizens and facilitates search engines to crawl page content; B. Adding popular course recommendations in the navigation is a highlight, which can help parents and students quickly find the courses they want. *Personal suggestion: At present, Gaosi's navigation structure is relatively clear. Compared with the homepage navigation of Xueersi Peiyou, I personally feel that "English" and "Chinese" are not at the same level as the other items, and the navigation needs to be optimized. If Gaosi.com has its own forum, does Peiyou also need to have its own forum? How to locate? Or synchronize the content of E degree? Currently, a lot of content on Peiyou.com has been transferred to Edu, and the user experience and website optimization are not good. ②Website Banner: Gaosi’s banner design is relatively high-end, grand and classy. Various activities, promotions and special topics are displayed in the form of large pictures. The theme promotion is more prominent and the effect is very good. ③Website search box function: The homepage of Gaosi website integrates two search methods: precise search and fuzzy search. I think the search function is better than Peiyou. Therefore, you can refer to Gaosi.com for the search function of the Peiyou website. ④Website sections: The overall structure of the website sections is reasonable, the section hierarchy is clearly divided, the key points are prominent, the primary and secondary are clearly distinguished, and the text and pictures are rich. From the user's perspective, browsing the web pages looks more comfortable. The most attractive information is pinned, bolded, colored, and placed in the most important position, with the sections and content corresponding to the navigation. *Currently, Gaosi’s homepage section has the following highlights: A. Forum hot posts are integrated with the website. A forum section is established on the website’s homepage, and hot posts can be directly retrieved from the forum to the website’s homepage. At present, Peiyou.com does not have its own forum, and a lot of content is directly introduced to Edu. From the perspective of the long-term development of the website, I do not agree with this. The best way is to have your own forum, or to directly publish relevant content on the Peiyou website. B. Development of learning tools ▷ Kindergarten to primary school zoning query I think this query system is very well done. When your child is going to school, you can consider factors such as the quality of primary school teaching, distance from home, etc., to find a school that is suitable for your child. ▷There are naturally many parents who are interested in the good schools for primary school to junior high school allocation inquiry. Through the inquiry, parents can not only know the most suitable school, but also provide parents with an entrance to understand the school more deeply. The establishment of this inquiry system has played a great role in reflecting Gaosi.com's service and brand reputation. ▷Online Entrance Test System Compared with the gifted entrance test which needs to be submitted to the learning center, submitting the test papers online allows parents to have a basic understanding of their children’s current academic performance. Simplifying the process will bring convenience to parents and students and will be more effective in improving user experience. 2) Website channel page The website channel page is similar to the page of the Peiyou website and does not have many outstanding highlights. 3) The website content page has the following aspects about the content page and its highlights: ① The sharing function is very well done, which is conducive to the dissemination of content; ② Establish an extended reading section to recommend content that users may be interested in, thereby enhancing user stickiness. ③ Provide a convenient search portal to help users quickly find content and courses. 2. Interactive experience: The operational experience presented to users, emphasizing ease of use and usability. 1. Membership system 1) Membership application: Gaosi.com has set up two login channels for parents and students, which will provide a better experience. You can refer to Peiyou.com for the optimization of its membership system. 2) Member registration: ① Parent account registration Gaosi.com member registration provides parents with a way to register, which is an improvement and will have certain benefits for the distinction and management of parents and students in the future. ②Register student number 3) About the form: ①The form items have been simplified to the maximum extent, with default prompts for the content to be filled in. ② Regarding form submission, compared with Peiyou.com, Gaosi.com’s submission button experience is better, while Peiyou.com’s needs further optimization. ③. Error prompts: If there are any errors in the form, error reminders will be given when submitting. 4) Member backend ① Gaosi parents log in to the backend. Gaosi parents backend has the function of adding student ID/mobile phone number. After adding successfully, parents can see their children's grade information. At the same time, students can also bind their parent account. ② When students log in to the backend, the only difference between the student backend and the parent backend is the function of adding students. 2. Question and answer system: The highlight of Gaosi.com in this interactive experience lies in this section. Gaosi.com integrates SNS vertical sharing, WeChat, Weibo and QQ groups. 1) Share it on the SNS vertical media as shown in the figure, and you will get a lot of attention. 2) Gaosi WeChat Gaosi has established a WeChat public service account based on its official website, and each discipline has established a subscription account. ① Gaosi official WeChat Gaosi official WeChat has realized the following functions ▷ Upload homework: students can upload photos of their homework, and Gaosi teachers will correct them. ▷Grade query: After logging in, you can check the classroom grades and final grade scores of students in each class of Gaosi. ▷The function of points: Points can be exchanged for gifts. The establishment of Xueersi WeChat functions can refer to the functions of the current Peiyou mobile APP client. ② Gaosi’s other WeChat accounts Gaosi has established WeChat accounts for different learning levels and subjects to make the question-and-answer service more targeted. Example: Each mathematics WeChat account is associated with a QQ number, and the QQ Weibo is officially certified, so that the interaction with parents and students can be strengthened. *About WeChat group chat: WeChat group chat function is similar to QQ group, which can enhance communication between parents, students and schools. 3) Gaosi Weibo Gaosi has obtained official Sina certification for both its brands and subject brands. Gaosi’s official Weibo account is well decorated, which plays a big role in brand publicity and promotion. Peiyou.com’s official Weibo account needs to strengthen its work in this regard. 4) QQ Group Gaosi has shared all QQ groups on the platform, which can provide a communication platform for parents who are new to the group. Interacting with parents is a very good way to promote the school. If you provide good service in the QQ group, there will be more students joining us for the next class. 5) Leyu System Leyu is currently the most professional online consultation system on the Internet, and is also used by Peiyou. 3. Feedback system 1) Online survey: Currently, Gaosi and Peiyou have not launched corresponding sections. In fact, when the website is modified and new products are launched in the later stage, a small survey can be conducted online to see what parents and students think about these efforts and improvements. 2) Online Complaints Currently, complaints no longer rely entirely on the website message system, but there must be a complaint phone number or email address, which both Gaosi and Peiyou have achieved. 3. Browsing experience 1. Column levels: Gaosi.com columns do not exceed three levels, and the levels are clearly defined. The use of JAVAscrip and other technologies makes it easy to expand and contract between levels. 2. Classification of content: Under the same column on Gaosi.com, different categories are clearly separated, and there are many recommended reading sections, both good and bad. 3. Richness of content: Each column should ensure sufficient information to avoid the situation where the column has no content. By clicking and browsing, I found that the contents of each channel and column page of Gaosi.com are relatively full, and there are no pages with relatively empty content. So in this regard, Peiyou.com needs to strengthen the compactness of the sections and the richness of the content on the homepage and content pages. 4. Originality of content: By browsing the courses and news content of Gaosi.com, the courses and special content are all original, and industry trends and news are reproduced from other authoritative news media. 5. Information update frequency: Compared with the information update frequency of Peiyou website, Gaosi.com’s is relatively fast, so Peiyou.com needs to strengthen its content update speed and number of articles. 6. Information writing standards: Currently, Gaosi and Peiyou do not meet the requirements for content writing standards. Writing standards need to be closely linked with SEO optimization. 4. Trust experience: The trust experience presented to users emphasizes reliability and authority, and can highlight the brand image. 1. Search engine: Currently, Gaosi can be found by searching for brand words. Gaosi has not yet done any work in SEO and SEM. Peiyou has already started working on this aspect. 2. Company introduction: Gaosi has done a better job in this regard and its content is more comprehensive than Peiyou. Currently, all links on Peiyou’s side are linked to New Oriental. I will plan Peiyou’s own page later. 3. Service guarantee ① Gaosi.com ② Peiyou.com Regarding the service guarantee system for students' later class transfers, ticket collection, refunds, etc., Gaosi currently does not have detailed sections and processes reflected on its website. Peiyou does a better job in this regard. 4. Contact information ① Gaosi.com ② Peiyou.com Gaosi.com is at the top of the website, while Peiyou is at the bottom. I think that in terms of service and trust, it would be better if Peiyou’s customer service phone number is placed in a prominent position. |
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