Why use blogs to promote your website? How to promote your products online?

Blog promotion is a form of Internet promotion, and it can also be said to be a channel for Internet promotion. A promotion method is widely used, which means that it is indeed very effective when used to promote the website. So why use blogs to promote your website? How to promote your products online? Below, Dongguan Internet Promotion Editor Feng Chao will tell you how to use blogs to promote websites.

Why use blogs to promote your website? How to promote your products online?

Blog Categories:
1. Independent domain name blog
2. Blogs on external websites
3. Fake blogs in community web spaces
4. Corporate Blog

Blog Selection:
Sina, Sohu, NetEase, Baidu HI, Tianya, Hexun, Blog.com, Blogbus

Blog expansion: When you promote your own keywords, you should pay special attention to the first three pages of search results. Click in to take a look. If you find a keyword of a competitor under a certain blog, such blog can also be regarded as a key development target.

It is better to unify the blog accounts for easy login and management.

Blog creation:
1. How to write a blog title? Based on the keywords given to you by SEO, each blog can only have one precise word, and use blog categories and blog posts to develop long-tail words and words with years around the precise words.

2. Writing blog subtitles/descriptions

Generally, large blogs allow you to write subtitles/descriptions, but these subtitles/descriptions will have a word limit. You must use one sentence to express the content provided by this blog, or rigidly superimpose keywords.

3. Blog decoration and settings

1. Because it is a blog of an educational institution, it is best not to choose a non-mainstream or too fancy template. It is better to choose a simple and clean template. Of course, the choice of template has no direct connection with the promotion of the website.

2. Layout: My suggestion is to choose a two-page layout so that the summary of each article can be displayed more on the homepage (avoid only showing the title on the blog homepage)

(1) Some blogs will have a setting that displays the first xxx words of each article on the blog homepage, while others will allow you to add a summary description yourself, just like the articles published on our own website.

(2) It is not advisable to place useless blog modules on the blog sidebar. Instead, place some modules that can be used to place custom areas on the blog on the sidebar, and these modules can be used to place some school news, course promotion information, preferential policies and other information.

(3) To set the avatar, you can use Photoshop to print a school logo.

Blog Post:

I don’t want to say much here. I believe that all of you are already familiar with the skills of publishing articles. Here we will talk about how to improve the quality of articles.

When promoting a blog, most of the content may be false original content. In order to make the content richer and of higher quality, you can find one or two topics or highlights in the article content as a supplement to the content, or as expanded reading. Web editors can insert pictures and videos as supplements based on the courses they promote to reduce the similarity ratio with other articles on the search engine (pictures and videos are searched from the Internet).

It is recommended that students join the corresponding circles and topic groups of each blog, promote their articles, and increase the number of visits to their articles. After the article is successfully published, some blogs may be subscribed to, and some can be shared on some SNS vertical websites to expand the number of visits and achieve the purpose of rapid dissemination. (However, these media require account registration)

The company’s consultation phone number must be placed in the appropriate place in the article, and some refined keywords can also be rigidly superimposed.

Yibo Yang Station:

From the perspective of Boyangzhan SEO, it is a very good promotion strategy. The reason is that blogs can provide powerful external link resources for websites. External links are reflected in the following three forms

(1) Friendly Links Module: Add a friendly links module to the blog sidebar and link the keywords you promote.

(2) Anchor text

(3) Naked links (One type is a naked link with a hyperlink. This type of naked link is not conducive to the optimization of the main site and is not recommended. Therefore, it is best to choose anchor text. Another type is a blocked link that cannot be directly clicked to access the URL. This type can be used.)

Improve the weight of new blog:
Websites have weight, and blogs also have weight. A newly opened blog is like a newly opened website and has no authority. You can improve the weight of your blog from the following aspects so that the blog posts can be included in the search engines and get a good ranking.

(1) First, go to the search engine (Baidu) login window and submit the second-level domain name to remind it that we are now starting to write a blog.

(2) Do a good job of blog external links. Use keywords as the link objects for several blogs that we focus on maintaining and make friendly links to each other. This way, the weight can be easily and quickly increased.

(3) In order to increase the number of visits to your blog, when adding some friends, if some of your friends’ blogs have a high level, or their single articles have a high number of visits and they are still updating, it is best to leave them a message asking them to change their blog link. (Not the focus)

(4) Keep updating your blog. Generally speaking, it is sufficient to update one or two blog posts a day. It is also better to write one or two original blog posts regularly, with a word count of more than 500 words.

Blog promotion strategy:
Just like using Baidu to promote, there are two main purposes:
1. Through the continuously updated blog anchor text, link to the keyword page of the main site, so that the relevant pages of the main site can be improved and maintained in the search engine rankings;

2. Through relevant blog posts, you can get good rankings in search engines.