Shi Yuzhu's 34 hidden marketing secrets are worth 1 billion!

(one)

The lady above is the Duchess of Del Carpio, a Spanish aristocrat from 200 years ago. What about the painter? It is Mr. Goya, who is nearly 50 years old and has poor hearing.

The story goes like this: The Duchess, who was only 37 years old, was suffering from a serious illness and felt that she would not live long. In order to leave a portrait of himself for his beloved only daughter, he found Goya.

She is not a beauty, but the painting conveys a mother's love, a desire for beauty, a love for life, and the dignity of life as the last time she faces her fate. This strong message of life makes the painting unforgettable and eventually became one of the highest achievements in Western realistic figure painting.

What about the ending? A few months after the painting was completed, the Duchess del Carpio died suddenly.

(two)

Paintings and stories are indispensable

No story, no painting, no feeling

With a story, the characters come alive.

(three)

Another man with a story is Shi Yuzhu

Jack Ma is too amazing, Wang Jianlin is too profound, Chu Shijian is too hardworking, and none of them are easy to learn. Shi Yuzhu is more down-to-earth in both appearance and work.

Chen Xuan ( WeChat public account brother-brand) personally feels that there are two points:

1. This person has an extremely high level of thinking. Able to get to the point quickly; think things through and in detail; act vigorously and decisively

2. More sincere and reliable. Being a friend and a leader is excellent, but of course it all depends on your feeling.

Shi Yuzhu's marketing methods were studied in depth in 2008, and I have written about them several times since then. I have put them together and sent them to you all (time has passed, so this is for reference only. You will not be held responsible for any consequences if you take this approach).

It is divided into four parts: advertising placement , advertising planning, management and product planning, with 34 items in total

(Four)

A. About advertising

1. A company will never go bankrupt because of continuously broadcasting advertisements for many years. Either you don’t broadcast advertisements, or you have a plan to broadcast them for at least one year.

2. When introducing the product into the market, it should be broadcast intensively in the first 3-6 months, and then it can be broadcast every other month. It can even be played every other day when it is broadcast every other month. The cost is saved by half, but the effect is actually not much different.

3. When expanding the market, you can choose to launch the campaign a few months before the peak season and not broadcast it during the off-season. The sales volume of Melatonin during the 10 days or so of the Spring Festival accounts for 50% of the annual sales volume. During this time, Melatonin’s advertising will be very concentrated, but in fact not much money is spent.

4. Early launch to tell consumers more information. There will be more newspaper advertisements (after the market opens up, about 3 years later, television advertisements will be the main ones), followed by terminal promotional materials, and finally terminal promotions.

5. For third-tier cities, small cities, county towns and towns. CCTV is the main communication channel (with little discount). In wealthy areas, it is done at the city, county and prefecture level (the city level is 3-5% of the bargaining, and the county level is 1-0.5% of the price reduction). The rest will be supplemented by the provincial TV station.

6. We must attack by land, sea and air together. The sea is the poster, the land is the sales staff, and the sky is the TV commercial. Melatonin is even posted on pig pens.

7. For each product sold, local managers will be allocated ** yuan of advertising fees, which will only be used locally. If not, take it back to the headquarters for profit.

B. About advertising planning

8. If you learn marketing from textbooks or in school, you will learn nothing. Learn 5%-10% from people who have practical experience, and then you have to rely on yourself for the rest.

9. The trial market cannot be rushed, and the national market cannot be slow.

10. Every time you change an advertisement, you need to test it in many cities and track it for 3-6 months to see the results.

11. The best planning mentor is the consumer. We need to go among the target consumer groups and reach the consumers. Chat with consumers, have heart-to-heart talks with consumers, observe their words and actions, discover your own problems, and optimize your marketing plans and advertisements.

12. People in the advertising department must interview 50 consumers every week. The branch manager must interview 30 consumers every week. Only in this way can the company make fewer mistakes in its direction. It is safe.

13. If the advertising effect is good and the investment is large, sales can be increased quickly. Chen Xuan (WeChat public account: brother-brand) once summarized: If the content is tricky, the format is fierce, and the firepower is sufficient, you will definitely be able to open up the market.

14. Celebrity endorsements are useless. Proven sales. Advertising theory is useless, it’s always the advertising companies that cheat the clients. Column sponsorship can only increase popularity. Only advertisements that can sell products are good advertisements.

15. Who knows your product? This is the key. The more people know about it, the higher your sales will be. Just because people hate advertisements doesn’t mean they will hate products. He will spend money on products that he can remember and that have functions.

17. As long as you are on the right path, you must continue to pour in your efforts. Only if you put in enough effort can you succeed. Only by continuous testing and correction can we produce good results.

18. You don’t have to have everything. Just focus on the areas that make the most money and have the lowest risk. In a marketing-driven company, the CEO must personally take charge of marketing. Only when the boss takes charge can there be sufficient resources and things can move forward.

19. When selecting personnel, you should choose people who are both popular and professional. Popular refers to their character, and professional refers to their professional ability. Once you have selected the person, you need to give him/her full authority, provide scientific supervision, and directly quantify many tasks.

20. Grasping marketing means grasping the lifeline. As long as it is not a financial problem or a safety problem, you will generally not suffer a catastrophic disaster. No matter how big the mistake is, it can be corrected quickly.

21. As long as you have products and a good team, you can get up again quickly even if you fall. China's national characteristics dictate that it is fine if there is no money to be made, but once money is made, it is extremely easy to become internally divided.

22. Private entrepreneurs go to jail because their cash flow is too tight. Lowering the debt ratio is the key. When it comes to company management, standardization is the first thing to do. Don't owe taxes. To achieve great things, you must standardize. If you want to do it for a long time, you must standardize it. If you earn money that you shouldn't earn, you will pay it back double in the future.

When it comes to investment, you can invest or not, but you should definitely not invest; if you are not sure, don’t invest at all. Don’t do it if you are not familiar with it, if you cannot make use of your expertise, if it is not a sunrise industry, if you do not have enough talents, and if you do not have funds. When investing, you should first consider the exit mechanism, and then consider whether the return is high.

23. Be bold in your ideas and seek truth in details. Treat the tiger as a cat before doing anything, and do the opposite when doing something. The experiences from success are distorted, and the lessons from failure are real. People often grow fastest in times of adversity.

24. To be a leader, first of all, you must be upright, otherwise the team will definitely fall apart. Secondly, you must be sincere. Thirdly, you cannot be petty and must be generous.

25. The team works with you for two reasons: one is to make money. The second is the realization of self-worth. In the management of the team, rights, responsibilities and interests must be matched.

26. Don’t set ambitious goals, but focus on doing everything well and to the best of your ability when it comes to tactical issues.

27. There are two most important qualities for an entrepreneur : one is whether he has insight? 2. Are you diligent and able to endure hardships? The two together mean half the success.

28. If an enterprise wants to win, it must do well in the fundamental issue of people.

29. The focus of marketing-related enterprise management is on two aspects: one is system construction; the other is corporate culture construction. Talking about things that cannot be done, not daring to take responsibility, being demanding of others but lenient with oneself, and always emphasizing hard work without taking any credit are all courting death.

About Product Planning

30. The biggest cost and waste for an enterprise does not lie in its actual operations, but in wrong decisions - doing things that should not be done.

31. To make a good product, it must pass the product, planning, team and management tests. The product cannot be too superficial, and the promotion of its efficacy should be put first.

32. When doing a project, you must first conduct trial marketing. Brain Gold is heated up with soft articles and activities as the main line, supplemented by television and newspaper hype reports, and finally with efficacy testimonials.

33. When three boxes are placed together, the terminal can attract the most attention

34. The book "Sweeping the World" collects a large amount of product materials and is well-reasoned. The sales success rate is particularly high. Melatonin launched the Jiangyin market with soft articles and books.

(5) For someone of Shi Yuzhu’s caliber, being a businessman is a real waste of his talent.

ASO optimization service click link: ASO optimization service introduction

IOS accelerated review click link: //www.opp2.com/8854.html

APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China. Welcome to follow our official WeChat public account: appganhuo

[Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials]

This article was written by @pintu.com and published by (APP Top Promotion). Reprinting this article requires the consent of Top Promotion , and please attach the link to this article!