How can a newbie learn how to operate Douyin? Douyin operation strategy for beginners

The popularity of TikTok is self-evident. With the continuous increase in the number of users, it has attracted more and more content creators to join. Everyone wants to make money by operating TikTok. For many novices, how to operate Douyin well is a problem that can never be solved. Dongguan editor Feng Chao has compiled this Douyin operation guide for novices. You are welcome to read it for reference.

How can a newbie learn how to operate Douyin?

1. Products

1. Clarify the positioning, such as what industry the store will be in, who the products are for, what advantages it has compared to competing products, etc. If you know these, you can directly predict the product's price range, profit, selling points, customer list, sales time, and important outbreak nodes. If the store has a high degree of verticality, its weight will increase accordingly, which will be more conducive to obtaining accurate free traffic on the platform.

2. Regardless of whether you can follow the product or not, some people say that you can’t follow the product because if everyone is not selling well, you can’t sell anymore. In fact, it is not necessarily true. We can learn about the development trends of the industry from live broadcasts or product windows of similar items.

3. Rich supply chain, establish good cooperative relationships with suppliers, so that supply and price will be relatively stable, there are some potential competitive advantages, which will facilitate our subsequent promotion work. The product line will also be richer to meet the different needs of buyers, facilitate attracting more new customers, and retain more old customers to repurchase multiple times. There is no need to worry that competing products in the same industry can easily affect the traffic and sales of our store.

4. How can the same product sell better than others? First of all, don’t blindly follow the trend. In terms of categories, I suggest choosing daily necessities rather than food, because food involves health and safety issues and production or sales qualifications, which must not be touched. After all, if you survive safely, you will have the opportunity to get a big order in the future, and then you can choose products that are popular, have a sales base, basic competitiveness, high reputation, and a wide audience.

Douyin operation strategy for beginners

2. Promotion

1. To sell goods in the live broadcast room, you need high efficiency and strong explosive power. You can add links to small stores in the live broadcast room, and increase the popularity, exposure and sales of small stores through coupons and DingTalk. It should be noted that when selling goods in the live broadcast room, you can choose to promote it yourself or ask the anchor to help you sell the goods for promotion. This depends entirely on whether you have live broadcast experience.

2. When selling products through short videos, add product tags on the publishing page and make sure that there are no sensitive words or illegal terms in the short video, otherwise exposure and sales will be affected by traffic restrictions. It is suitable for sellers who have a certain foundation in video shooting and editing. If not, you can also find someone with experience to do it.

3. Qianchuan promotion requires a deposit of 5,000 yuan at the beginning, so it is suitable for some sellers with good strength, such as those who used to do Taobao or JD.com, who may now be more willing to try Douyin. Xiaodian Suixintui has three tags: system intelligent recommendation, which is suitable for accounts with accurate and high-quality tags but not suitable for new stores; two-dimensional targeting, which is suitable for accounts with a certain tag foundation; audiences with similar talents are more suitable for new accounts. It helps new accounts to quickly establish accurate tags through delivery, which is also the best way for accounts to quickly get through cold start and closely match people, goods and places.

4. Select alliances. As long as the store meets the requirements, you can use this function to play many games. For example, add the product to the alliance's overall plan, and then push the product to the alliance product library. When the host selects your item from the list, it will promote it for you, thus generating orders to earn profits. However, in the selected alliance, the primary and secondary relationship between you and the talents is that the talents eat the meat and you drink the soup. 30%-20% of the profits go to the talents, and the rest is kept by you. Generally, as long as one expert becomes popular, other experts will follow suit, forming a herd effect. So, this is what is often called a sales explosion. But for the first expert you bring in, you have to give him enough temptation, then he will work hard to help you.

5. To share experiences, you can choose to link and promote two products first, add event promotion words and popular keywords in the title, or do mass promotion mainly to stimulate buyers' desire to buy, or do live broadcast promotion to guide attention, drive buyers' enthusiasm for interaction, and increase the weight of the live broadcast room.

3. Maintenance

1. The maximum score for experience is 5 points. The higher the score, the higher the weight. When the experience score is lower than 3.8, you will receive a rectification warning from the platform; when it is lower than 3.5, you will be closed from the selected alliance permissions; when it is lower than 3.2, there is a risk of being cleared out of the store.

2. Strictly control quality, cooperate with reliable manufacturers, be familiar with the advantages of the products, do not exaggerate descriptions and publicity, and avoid psychological gaps in buyers after receiving the products. Moreover, even if the buyer returns the goods, his reason can only be that he doesn't like to make more mistakes by buying more.

3. Pay attention to complaints about negative reviews. In addition to clarifying the actual needs of the audience and actively handling negative reviews and complaints, you can also reduce the negative review rate by increasing the number of logistics orders, or simply regularly remove products with too high a negative review rate. For example, buyers who unfortunately encounter malicious negative reviews can also choose to blacklist them directly. While attracting traffic, it is very important to do a good job of store maintenance, because the growth of the platform is not blind, but also follows basic rules. Only by optimizing your store within the rules can you achieve stable growth.

IV. Rules

1. Good reviews. If you carelessly list products with low good reviews, you will be banned and your store’s weight will be affected. If the after-sales service is not responded in time, the response rate is too low, or the buyer's after-sales service is refused without reason, points will be deducted, the service score will be reduced, the qualification to participate in activities will be restricted, the business will be suspended, the payment period will be extended, and other penalties will be imposed.

2. Pictures cannot have any text watermarks other than the brand logo, cannot contain extreme or sensitive words, cannot have effect comparison pictures, and cannot be stolen pictures, etc. Otherwise, they will be banned and punished by deducting points and deposit.

3. Attributes: If the year, specifications, style, material, qualifications and other relevant information of the product are not filled in according to the regulations, once the three-no products are verified, the product will be banned and the deposit will be deducted and rectification will be required in the lighter case. In the serious case, the entire deposit will be deducted and the company will never cooperate again.

4. Selling counterfeit goods, copying other people's works or using related trademarks without permission or authorization will face the punishment of being banned from business and required to make rectifications. In minor cases, 3 points will be deducted, while in serious cases, 12 points will be deducted and the payment for the illegal goods and all deposits will be deducted, and the company will be refused to cooperate.

The operation of Douyin requires long-term accumulation. You can constantly encounter and solve problems in the daily operation of Douyin, so as to continuously grow yourself. If you encounter any problems in the daily operation of Douyin, you can go to Dongguan Feng Chao’s self-media column to find solutions.

This is the end of this article about how newbies can learn Douyin operations and Douyin operations strategies for newbies. For more relevant Douyin operations content, please search Dongguan Feng Chao’s previous articles or continue to browse the following related articles. I hope everyone will support Dongguan Feng Chao in the future!