App Store Data Analysis for APP Promotion

There is a lot of data in the App Store, but for an APP promoter , the most important ones to pay attention to are download volume, comments, weight, list ranking, search ranking and hot word search, etc. As for what these data specifically represent, let’s start with the number of downloads and give a brief introduction.

Downloads

There is no doubt that download volume is extremely important no matter what app it is. It not only means the popularity of the app, but also determines its position on the list to a certain extent. In the App Store, users cannot see the download volume. If developers do not have the corresponding statistical tools , they can see the APP download status in the "Sales and Trends" of their Apple developer background.

Comment

Since users can only see comments in the App Store and cannot see the number of APP downloads, this directly leads to the role of comments being magnified accordingly. Because for users, what determines whether they download this APP, besides whether the name, icon and description of the app are attractive, the rest is downloading and comments. It can be said that the quality and number of reviews determine your click-to-download ratio to a certain extent. It is also important to note that the role of reviews in the App Store is far more important than we once thought. Today, with Apple's algorithm constantly changing, reviews have begun to play an extremely important role in both search rankings and APP weight.

Weight

Weight is not a very advanced concept. In the Internet era, different search engines have set different weights for different websites. Such as Google's PR, Baidu's Baidu weight, etc., to facilitate ranking. In the application market, the App Store is the only one that directly expresses the concept of weight. For example, the domestic Android market and 360 market may also have weights, but they have never been clearly stated. It is worth mentioning that it is not only the application itself that has weight, but also the user's account and even the search term, which also have different weights.

List

There are only three types of charts in the App Store, namely the paid list, the free list and the best-selling list. Each of them is divided into the overall list, the first-level category list and the second-level category list. The second-level category is a concept unique to games , and there is no second-level category for software. The paid list refers to the ranking of paid applications. Its ranking rules are related to the number of downloads of the application in a unit of time, the account weight of the downloading user, etc. The ranking rules of the free list are similar to those of the paid list, except that it is a ranking of free apps. As for the best-selling list, it is different. It is ranked more based on "sales volume", that is, the total sales of the APP, including the amount of in-APP purchases and direct purchases.

Search ranking

There are two types of search rankings: one is the ranking of associative words in the search drop-down, and the other is the ranking of keyword search. The associative words in the drop-down list must have corresponding keywords in the title or subtitle to appear, while the search ranking of keywords can appear as long as they are in the title, subtitle, keywords or even description. As for the ranking rules, one is the weight of the APP itself, and the other is the number of downloads by users under a single keyword.

Hot word search

Hot word search is a new attempt after the App Store was updated. Its principle is similar to Baidu's popular search, which is to rank the words that are searched most frequently by users, and then put the 8 most searched words under the search bar. It should be noted that hot words are just hot words, they are not APPs. In other words, the weight of the application itself has no effect on hot word searches. What influences hot words is the number of searches by users per unit time.

If download volume and comments are causes, then charts, search rankings and hot word rankings are results. Causes lead to results, and results affect causes. The two complement and influence each other, and what connects them together is the concept of "weight". Therefore, for promoters, it is never wrong to focus on increasing downloads and comments.