Increase followers by 100,000 in 30 days, a strategy for rapid increase of followers through social operation!

User interaction after community operations is very important and will greatly affect the activity and stickiness of the community. This article introduces the use of sign-in activities to motivate users and conduct better community operations .

New to community operations and don’t know where to start?

The leader has set high KPIs, and it is stressful for a newbie to operate a fan circle?

Users enter the community but don’t post, reply or like, but there is nothing we can do?

How to get started quickly and efficiently attract traffic and active users is a headache for every community operator.

I once solicited various WeChat public account follower-increasing activities from my friends in the circle, and received sharing from operators from all walks of life. Most of the gameplay I've received is fun and effective.

I organized all the gameplays I collected into a collection and shared it with other friends for learning and reference!

1. Sign-in and clock-in function promotes activity

When I was a student, memorizing words was definitely a difficult task.

In order to memorize words well, many people have come up with some "unique tricks", such as playing a check-in game for themselves to memorize words. They can reward themselves once they complete a check-in (memorize a group of words) every day.

This makes memorizing words an interesting thing. This is the most common way to sign in.

If users can earn points, experience points and exchange them for prizes by signing in, thus achieving the purpose of motivating users, then it has a more advanced name: gamification thinking.

After interviewing multiple cases, I found that the gamification thinking strategy based on "check-in" in the official account has become the basic strategy of operators. I concluded:

1. If you have a high-frequency product, you need to do sign-in, which will further increase user stickiness;
2. If you are a low-frequency product, you must sign in. This is the fast track from low frequency to high frequency.

In the eyes of many people, sign-in may just be a way to improve user retention rate. In fact, sign-in is not limited to retention.

Many developers have turned sign-in into an excellent weapon for attracting new users, among which mini-programs use it more frequently. "Pinduoduo" and "Mogujie Women's Clothing" use sign-in to give cash red envelopes and invite friends to sign in together, thus achieving the goal of attracting new users.

So, how do you sign in on the official account?

1. Keyword reply

Reply to keywords in the background of the official account, such as "check-in", and the official account will automatically reply with text or pictures, your check-in status today, etc.

The keyword direct reply function is flexible and convenient to use. There is no need to click through layers of web pages to sign in.

Of course, you can also set it in the public account menu bar and follow the automatic reply.

2. View the rankings

By checking the rankings, fans' enthusiasm for signing in can be more effectively motivated and fan retention can be improved.

Attendance list

3. Set flexible sign-in benefit rules

There are daily check-in, lucky numbers, consecutive check-in, and other benefits. Different benefits can meet the needs of users with different needs, and rewards for continuous sign-in and ranking sign-in can be flexibly set. This kind of gameplay is also called "extended sign-in".

Rule example:

• Sign in daily to get 1-10 points randomly!
• Get 5 points for your first sign-in!

Additional rules for consecutive sign-ins:

• 10 consecutive days: 18 extra points
• 5 consecutive days: 10 extra points
• 3 consecutive days: get 5 extra points...

Ranking sign-in rules:

• First sign-in: extra 10 points
• First sign-in: extra 5 points
• 3rd sign-in: 3 extra points
• …

4. Invite friends to get benefits

If fans can invite their friends to participate in the event instead of just participating themselves, and achieve the fission of the event, the effect of the entire event will be self-evident.

How to invite friends? After referring to Luckin Coffee, this answer is given:

Compound interest means mutual benefit, it benefits both you and me. Whether it is Luckin Coffee or Didi, Meituan, or Ele.me, they are basically designed with compound interest. A lot of the fission that luckin coffee is doing now is game fission. You can get a coffee coupon by playing a small game. The sharing rate of this form is very high.

Then we can also make our own sign-in rules based on this model:

1. Set up a secret code for each person;
2. Click the share button to send it to your friends. After your friends follow you, they can send your secret code to the platform to earn points.
3. For each successful invitation, you can get 50 points, no upper limit
4. Old users are invalid, and users who have been followed before are invalid.

5. Benefits Setting

After optimizing the sign-in interaction, you need to set up the core link "welfare redemption". Only when the benefits are in place can you harvest waves of fans and ensure the activity is active. Isn't this the purpose of user sign-in?

Of course the benefits must be great, but they cannot be set casually. After all, every activity has a budget. How to maximize welfare within a controllable budget? The following gameplay is recommended:

1. Ranking exchange: Combined with the ranking just now, we can determine the prizes based on the ranking of the sign-in activities within a period, and ensure that the first prize is attractive enough. Other prizes can be selected according to our own resources to be more conventional benefits to comfort those fans who did not win;
2. Points redemption: Regularly push some redemption activities, introduce this sign-in can be used to redeem goods, the quantity is limited, redemption ends on a first-come, first-served basis, registration and settlement through the form need to redeem fans.

The above points redemption is relatively simple and suitable for shorter periods of time. Fans will get tired of it over time. We can create a closed-loop points mall ecosystem by establishing a complex points mall system.

2. Points Mall System

1. Learn to choose products

To maintain the freshness of goods, the types of goods redeemed with points need to be changed within a certain period of time.

The points required to redeem goods of different values ​​should be differentiated. Cheap goods will receive fewer points, and correspondingly, expensive goods will receive more points. However, for high-value products such as mobile phones, the consumption model can be changed from redemption to lottery to lower the threshold for participation in the event.

In addition to regular redemption products, that is, products with lower costs, high-value products should also be appropriately added to stimulate user activity.

In addition to tangible goods, there are also resources (such as learning materials), coupons, discount coupons, etc.

2. How to set the price?

This is the most important part of running a points mall. What are your points worth?

Generally speaking, the lower the cost of obtaining points, the lower their value; the higher the cost of obtaining points, the higher their value. The above is the value of the points themselves, but what needs to be extended is the joint value of the point products.

For example, you can negotiate with nearby merchants to exchange your 50,000 points for a 200 yuan voucher, or your 50 points for a chance to draw a Xiaomi 5.

But from another perspective, the value of your points and display position will also bring better traffic and other factors to the merchant.

3. A variety of prize types

The products in the points mall can be set up to support both physical and virtual items; support pure points redemption, as well as points + cash redemption of goods; after purchase, the goods can be mailed or picked up in person. If the user picks up the goods in person, the administrator can verify it.

4. Cooperate with merchants to jointly operate a points mall

As mentioned earlier, when connecting with surrounding merchants, we can make full use of the joint venture value of point products and connect with WeChat coupons to help merchants convert better.

Merchants are also more willing to use WeChat’s native card and coupon business. After all, the money goes directly into the boss’s pocket rather than other platforms.

Prerequisite: When doing this business, remember to apply for WeChat card service first.

5. Statistics

1. Daily PV/UV of the mall
2. Number of orders per day in the mall
3. Daily points consumed
4. Items redeemed for points
5. Page view time

Regarding the sign-in gameplay and points mall system, operators must constantly try and explore, adjust their own operating strategies through collected data and user feedback, and collaborate with products to continuously improve the points mall model for their own products. Only in this way can they truly allow the points mall to "replenish" the vitality of the product and create products that make users more satisfied and bring more benefits to the company.

Related reading:

1. Demonized growth, fission and community!

2. Community operation: How to create a good community atmosphere?

3. Community operation: 6 thoughts on community operation!

4. Community operation: How to use the community to achieve a daily turnover of one million?

5. Community operation: Why are more and more communities dying?

6. Community operation: How to increase the conversion rate of fission communities by 10 times?

7. Community Operation丨The essence and gameplay of "private domain traffic" in 2019!

8. Community operation: replicable community marketing case!

9. Community operation: 9 minefields of community marketing!

10. Community operation: teach you how to easily build a high-conversion rate community!

11. Community operation: operation skills of community content!

12. Community operation and promotion: How to build a successful community?

Author: Iam Product Person Source: Iam Product Person