Genhe SEO Training: Can you get effective SEO keyword rankings if Baidu Optimization is not updated daily?

For many companies doing online marketing today, due to their lack of understanding of SEO promotion, they just ignore the website after it is built. These sites are usually also called "zombie sites". Naturally, these sites are difficult for many users to retrieve in search engines such as Baidu. This is determined by the website itself. However, what happens if some websites have stable rankings and traffic and are not updated for a long time?

Will a website that has not been updated for a long time affect its ranking?

1. User needs will change

For a specific keyword, users are concerned about this point during this period, and if our website page can better solve this problem, then we may have a good ranking during this period. However, user needs have changed, and other page content is needed to solve the problem. If our website has not been updated for a long time, our ranking will be affected. From this perspective, if the website is not updated for a long time, the keyword ranking will drop.

It is recommended that everyone should pay attention to the content construction of the website, and conduct keyword mining and content editing from the perspective of user needs, so that user needs can be continuously met and more keyword rankings can be obtained.

2. Long-term non-update of the website is not conducive to the improvement of website weight

Friends who do website optimization know that there is competition in keyword rankings, which involves the overall weight of the website. For example, for those websites with high authority, usually copied and pasted content can also have a good ranking.

How to get website weight? The most basic way is to constantly update high-quality website content. If the website is not updated for a long time, the website weight will only stay there. In the face of objective competition, keyword rankings will be affected. I recommend you to read this article about the relationship between website update frequency and keyword ranking. Some friends may mention that some websites are updated very slowly, but their keyword rankings are also good. What do you think? In fact, the author has already explained this question in the article Why some websites have not updated their content for a long time but have good keyword rankings. You can take a look.

Can Baidu Optimizer obtain effective SEO keyword rankings if it is not updated on a daily basis? For some websites that already have high authority, the impact of not updating the website for a long time on the keyword ranking is relatively small. After all, there has been a long period of accumulation, and the website will not be laid off by peer competition in a short time.