The passive method of attracting fans through Baijiahao!

Previously, the author shared the traffic-generating methods about Baidu experience. One experience can achieve long-term traffic interception. As long as the Baidu search engine exists, there will be a steady stream of passive traffic. Among the many self-media platforms, Baijiahao is one of them. Friends who have used Baijiahao know that the articles published on Baijiahao can not only achieve the effect of Baidu's second ranking, but also the unit price as a revenue account is not low, so many self-media people are using Baijiahao.

For those who are doing traffic diversion, Baijiahao can also divert traffic by publishing articles, but they just don’t embed advertisements in the content published by Baijiahao. If there is even a little bit of advertising and marketing in the article, the article will not be reviewed, and even if it is reviewed, it will not be recommended. So how can we use Baijiahao to divert traffic?

Today I will share with you the methods of attracting traffic from Baijiahao, and explain it in detail from several aspects.

First, user analysis

Before operating Baijiahao, I will first take you to understand the fan attributes of Baijiahao, and what types of articles posted in Baijiahao are more likely to get high recommendations from the platform. I believe these are the answers that many people want to know.

About crowd attributes:

Currently, the age range of Baijiahao’s fans is mainly between 20 and 29 years old, accounting for 65.83% of the entire platform. Fans aged 30-39 account for 18.73%, and there is a small group of other groups, either under 20 years old or over 40 years old.

From the above picture, we can see that Baijiahao's fan base is mainly composed of young fans who are very receptive to new things. Young people have stronger ideas and learning abilities than fans over 30 years old. Therefore, considering the fan base, it is worth our careful planning of traffic.

Through data analysis, we found that Baijiahao mainly has male fans, with a male-to-female ratio of 7:3. This will be of certain benefit to our subsequent traffic generation. At least we already know that most of the fans are male fans. In terms of content, we need to focus on pushing articles that men want to read. This is the focus of traffic generation.

Analysis of fans’ reading interests:

After in-depth analysis, the author found that the articles with the largest audience in Baijiahao are not entertainment gossip articles, but technology information articles, followed by entertainment gossip, business finance, fashion, social news and other content.

Therefore, many times the data posted is not ideal and the recommendation is low. The original problem is that we have not figured out which fields the articles that Baijiahao users like to read belong to. Some friends here may not understand why there are more people paying attention to science and technology information. Why is that? For the source of these data analysis, the author mainly refers to the Baidu Index, and also adds the conclusions drawn from my personal summary of operational experience.

Second, content creation

After we analyze the fan group of Baijiahao, the next thing to do is how to publish articles and what type of articles can attract the attention and love of fans. This starts with the account field positioning.

Operational idea: Determine what type of fans you want to attract, and then find relevant content to publish.

Here, the author takes the sports field as an example. If we want to attract sports fans, we must first learn to do segmented fields. How to do segmented fields? Simply put, it is to split a large field into several small fields, and push relevant articles according to these segmented sections every day.

The author made a picture to help everyone understand what I want to express. Some people have very single-minded thinking. When asked to write articles in the sports field, they only know to write articles on one aspect, such as sports news. Apart from this type of material, they do not know how to push articles in a diversified manner on topics in other related sub-fields. This will lead to a problem, that is, fans will see that the content posted on your account for a long time is very single. It may satisfy some fans, but it is a bit difficult to gain the approval of many fans. After all, everyone wants to see different types of content.

Tips for finding materials:

Here is a recommended content collection website: Aifagou (you can find this website by searching this keyword on Baidu)

In this website, there is a function called article collection. You can add some vertical websites according to the relevant content you want to find. If you select sports websites, the following 20 websites are recommended. After selecting all, you can collect batch materials from these sports vertical sites.

The entire collection process takes about 3-5 minutes. After completion, you can open different content pages to manually aggregate sports articles on related topics.

For example: If you see that several articles are mainly about topic A, then you can directly aggregate these articles into one article. You can manually modify some texts as appropriate, and the content creation is completed.

Third, automatic drainage

Earlier, the author explained that Baijiahao cannot leave contact information when publishing articles, but how can we cleverly attract fans who follow our Baijiahao to personal WeChat or public accounts?

Here is another piece of knowledge for everyone - use the automatic reply in the background of Xiong Zhanghao to attract traffic.

Most of the friends who use Baijiahao know that Baijiahao and Xiongzhanghao are sister platforms, and you can log in to Xiongzhanghao quickly using only Baijiahao.

There is an automatic reply in the background of Xiong Zhanghao. You can write the slogan you want to attract traffic into it and automatically attract fans.

Why can automatic powder absorption be achieved?

The principle of attracting traffic to Baijiahao is to have fans follow the account. The automatic reply set in advance in Xiongzhanghao will pop up as soon as the fans follow it. In this way, the target fans will see this information, and those who are interested will definitely add you on WeChat through this channel.

Fourth, operational summary

In the process of using Baijiahao to attract traffic, the content you post needs to be positioned well from the beginning. If you want to attract a certain type of fans, you should post articles related to the vertical field for a long time. Be sure not to post randomly, otherwise the account will most likely never be recommended. At the same time, it is necessary to filter some sensitive keywords and publish content involving sensitive topics with caution. If conditions permit, it is best to write original content yourself, so that the recommendations given by the platform and the reading data generated will be much higher.

Okay! The above is the operation method of Baijiahao traffic diversion brought by the author. I hope it can help some friends who are doing traffic diversion and projects. If there are any points that are not summarized, please leave a message in the comment section below. Thank you for reading.

Author: Fengzi self-media

Source: Lu Songsong's blog