Two trends and 10 key points for future online marketing

From the era without Internet to the era of clicks and then to the era of touch, we have witnessed the disruptive expansion and tremendous changes of the Internet in the past 20 years. Fortunately, we were born in an era when the Internet has changed the way we live and work and made the world a wider place.

In the past 20 years, the Internet marketing environment and technology have undergone major changes. From the dominance of portal websites to the dominance of one or two search engines; with the extension of mobile Internet , APP promotion became synonymous with mobile Internet for a period of time; social media continued to evolve and change, from the era of Weibo to WeChat ... In such a huge change in the Internet marketing environment, no matter how the channels and technologies evolve, we have seen the following two trends and 10 key points.

1. From Simplification to Diversification

As the Internet has transformed from centralized development dominated by a single channel to fragmented and diversified development, online marketing channels are becoming more and more flexible and diverse. From PC to mobile, from portal to search, from single search engine to multiple search engine entrances, from community forums to diversified social networking, and so on. Today's online marketing is no longer an era where one media or method can dominate the world. The era of full-network marketing has arrived.

2. Changes in Marketing Costs

Looking back, Internet marketing is cheap compared to traditional marketing. Forum flooding and QQ marketing do not require excessive capital investment, and the cost per click for paid marketing was once only a few cents or even a few cents. However, as the cost of developing online marketing becomes increasingly higher, various types of marketing are growing several times each year, and the cost continues to double. Today's online marketing is no longer synonymous with cheap, and any rough paid marketing investment can no longer bring a satisfactory return on investment .

3. 10 key points of full network marketing

1. Content marketing : Continuously creating content that users truly like is the foundation of marketing.

2. High-quality website: excellent content, good user experience and conversion path, beautiful interface, good mobile adaptation, etc. These are all necessary features of an excellent website.

3. Search engine marketing: Search engine optimization is particularly important. It is usually the marketing channel with the lowest cost, best effect and the most customers.

4. Social media marketing: The importance of WeChat and Weibo is self-evident, but other niche communities and industry communities are equally important.

5. Online media exposure: Sufficient exposure on major media platforms, news media, and major websites.

6. Online reputation management: Do a good job in brand reputation management and show a good image.

7. Multimedia content marketing: The dissemination of multimedia content such as pictures, videos, and audios will bring you unexpected gains.

8. ASO mobile application optimization.

9. Email Marketing: The email marketing and relationship management effects for the own customer base are very outstanding.

10. Data analysis : No matter how hard you work, a good data analysis system is essential.

China's Internet has been thriving for twenty years, but the era of China's Internet has just begun. Looking into the future, I believe that among the many traditional industries undergoing transformation, referring to the above 10 key points when facing online marketing will surely help your business avoid taking detours.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @Xiaotang was compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!