What is SEM Marketing? What are the advantages of SEM?

Everyone knows that there are many ways of online promotion and online marketing, both free and paid. We have talked about Baidu Q&A marketing promotion before, including previous forum promotion, etc. These are all free promotion methods. Today, Dongguan SEO editor Feng Chao will share with you another paid promotion method, which is SEM promotion marketing. What is SEM marketing? What are the advantages of SEM?

What is SEM Marketing?

SEM is the abbreviation of search Engine Marketing, which means search engine marketing in Chinese. What SEM marketing does is to fully and effectively use search engines to carry out online marketing and promotion. SEM pursues the highest cost-effectiveness, obtains the maximum amount of visits from search engines with the minimum investment, and generates commercial value. It is a new form of online marketing, which includes SEO, paid advertising, ad classification, and search bidding, among which paid ranking is the main one.

What are the advantages of SEM?

When we use Baidu to search and retrieve, relevant URLs with the word "advertisement" will be pushed. This is Baidu bidding. Baidu bidding is Baidu's main source of income. So, what are the advantages of Baidu bidding that are worth doing?

1. Pay by results

Compared with SEO, SEM bidding is not affected by various conditions and factors during the optimization process. It charges according to the effect of user clicks and can also obtain free information display.

2. Flexibility and strong targeting

Enterprises can invest funds according to their own circumstances and make full use of every penny. For user clicks, the bidding background will have detailed data and reports. Enterprises can make appropriate adjustments based on user clicks. If no promotion is carried out, no fees will be charged.

In addition, Baidu bidding can also be placed by region. For example, if most of your customers are in Dongguan, you can adjust it to Dongguan, thereby saving promotion funds.

3. Wide coverage and quick results

Baidu is the largest Chinese search engine platform in China, with 200 million searches per day, covering 95% of Internet users, which shows how huge its user data is. We combine the promotional related words to launch, which can cover most of the users. When we do other promotions, we only rank according to the words you optimized. You don’t need to worry about this issue when bidding.

4. There is no limit on the promotion keywords

When we do SEO optimization, there are only a few keywords, but there is no limit to bidding keywords. You can add as many words as you want, and it will also make it easier for users to search and achieve better marketing results.

5. Facilitate user data analysis

We can make appropriate adjustments in the bidding background based on the customer's search. The bidding background can query through keyword tools, keyword planners, etc., and use the daily search index to analyze customer search habits, so as to tailor the promotion plan.

How to do SEM?

Baidu bidding mainly includes: keywords, creativity, delivery time, and data analysis.

1. Keywords

For keywords, we can query and upload them through the keyword planner in Baidu bidding. When uploading, broad matches and precise full matches will appear, and broad matches include precise matches and phrase matches.

2. Creativity

Creativity is mainly composed of title, description 1, description 2, and URL. In fact, this is the same as the title, description, and URL of SEO optimization. However, the focus of creativity is to attract users to click, and it is also beneficial to improve the quality of keywords. When writing creatively, the title should be limited to 25 words, description 1 should be limited to 40 words, and description 2 should be limited to 40 words.

3. Formula

Price per click = (next bid * next quality) / keyword quality + 0.01 yuan

In fact, Baidu bidding is like a double-edged sword. If used well, it can make you earn a lot of money. If used poorly, it may also make you lose all your money. What do you think? Tell me what you think.