What do target keywords mean? What are target keywords?

Target keywords refer to the "main" keywords of the website determined through keyword analysis. In layman's terms, they refer to the keywords that the target customers of the website's products and services may use to search.

Generally speaking, target keywords have these characteristics:
1. The target keyword is generally used as the title of the website homepage.
2. The target keyword is generally a word or phrase consisting of 2-4 characters, mostly nouns.
3. The target keywords have a certain number of stable searches on search engines every day.
4. Users who search for target keywords often have demand for the website’s products and services, or are interested in the website’s content.
5. The main content of the website revolves around the target keywords.
6. Basically, you can check the traffic of small and medium-sized websites through target keywords, but not large websites.
7. The target keywords are generally the keywords for the website homepage positioning optimization, and are often placed in the title of the homepage and the keyword setting tag;
8. The target keyword is a popular word, and some users search for it on search engines every day;
9. The target keywords should be set around the website's products and services, and the main content of the website should be developed around the target keywords;
10. Generally, the sites that users search for target keywords on Baidu are mostly the homepage or secondary directory pages of the website;