How to do well in Baidu Q&A? How to do marketing promotion on Baidu Q&A?

There are many ways of online promotion, such as: forum promotion, blog promotion, self-media promotion, QQ group email promotion, classified information promotion, question and answer promotion, etc. Each method can bring us visitors, traffic and orders. Today, Dongguan SEO editor Feng Chao will introduce to you question and answer promotion (Baidu). So how to do Baidu Q&A well, and how to do Baidu Q&A marketing promotion ?

How to do Baidu Q&A well and how to do Baidu Q&A marketing promotion?

1. Preparation before Baidu Knows promotion

The preparation work before promotion on Baidu Zhidao mainly includes three aspects: account preparation, question content, and answering questions.

1. Prepare your account

There are two ways to prepare an account: one is to register yourself; the other is to purchase an account

（1）Register yourself

This process is rather cumbersome, especially when registering using a computer. Generally, only 1-2 accounts are allowed. If you register more than one account, an abnormality will be displayed. If you want to register more than one account, you can clear the cache and change the IP address. Of course, you can also register using your mobile phone or a simulator, and you can register 2-3 accounts a day. It is recommended that you prepare more than 10 accounts, because it is common for promotional accounts to be blocked.

(2) Purchase an account

Purchasing an account is relatively simple, and you can buy wine on Taobao. Here is a little trick. If you directly enter "Baidu Knows Account" you cannot find it. You can search for "Baidu Knows Account" and relevant information will appear. Before purchasing an account, we need to identify our own products. We recommend that you purchase a number that has a terminal, an email address, and the ability to change the password. This way the security of the account is guaranteed.

2. Prepare questions

The content of promotional questions is the most important step in promotion, which is related to customer search matching, ranking, traffic and survival rate. We must learn to ask questions from the perspective of users and search traffic.

3. Prepare your answers

The content of your answers should be objective and fair, and you should learn to include advertisements cleverly, but do not directly insert QQ, links, WeChat, etc. when answering.

2. How to use Baidu Knows

Regarding the operation methods of Baidu Zhidao, I will explain to you from three aspects: account maintenance, questioning skills, and answering skills

1. Learn to maintain your account

The higher the account level, the higher the credibility, and the lower the risk of being deleted when answering questions. This risk of being deleted refers to the difference between answering similar questions with a new account and an old account. Therefore, we must learn to maintain our accounts.

(1) Leverage. If you want to upgrade your account quickly, you can join some Baidu Knows related groups and interact in the groups. Be careful not to answer with banned words or gray words when interacting in the group, as this will affect the quality of the account level and will not be conducive to subsequent promotion and publicity.

(2) Join the Baidu Zhidao Sesame Group and complete tasks together.

(3) Ask and answer your own questions. This has certain risks, but it can be done. You can ask your friends to ask questions, but be careful not to ask too many questions, and they cannot be from the same IP or the same company. Ask questions once or twice a week and ask your friends to answer them later. It is best to ask questions using a mobile phone.

(4) To answer other people’s questions, you can use Baidu to classify questions and find relevant fields to answer other people’s questions. If your answer is of practical help to the questioner, it is very likely to be adopted. Here, it is best not to advertise directly or leave links.

2. Questioning skills

There are certain skills in asking questions. Here, Feng Chao mainly tells you a few practical tips:

(1) Change IP and clear cache

When asking questions, we must learn to change IP. It is best to ask one question with one account. After asking questions, we must clear the cache. The operation method is: click Tools-Clear Internet Traces-Clear Cookies

(2) The title should be diverse and include promotional words

When asking questions, do not insert promotional keywords forcibly, otherwise the success rate of the question will be greatly reduced. It is recommended that you use a variety of titles when asking questions, including promotional keywords. If you are engaged in online promotion, you can ask this question: The company wants to do promotion, who knows which company is good for online promotion? Please recommend. For this type of situation, when users have needs, their desire to click will be greater and stronger.

(3) Supplementary questions should not be underestimated.

When asking questions, people tend to pay attention to the title but ignore the small detail of supplementary questions. Supplementary questions can contain keywords again, which is beneficial to search engine rankings.

3. Know the answering skills

Just like asking questions, answering also requires certain skills, as follows:

(1) When doing promotion, one account cannot answer multiple questions. Generally, one account can only answer one question. After answering, you must learn how to clear the cache and change the IP.

(2) When answering questions, do not be too professional or official. Use colloquial language as much as possible.

(3) You can use a one-question-one-answer format or one-question-multiple-answers format to make it appear more authentic. Generally, ask a question on the first day, answer one on the second day, and answer one on the third day. The answers will be adopted after one or two days. When promoting your company through Q&A, you don’t have to emphasize how good your company is. You should learn to say “bad” to show authenticity.

(4) When answering questions, it is best to have a variety of account levels. For example, if a question has three answers, they can be anonymous, low-level, and high-quality. They can also be answered via mobile phone. It is best to set an avatar for the answering account, especially for mobile phone users.

3. Two major techniques for optimizing rankings

How to optimize rankings is also something that everyone wants to know very much, and it is also one of the most troubling problems for everyone. You can try the following methods:

1. Attract spiders to collect

Sometimes Baidu knows that the content has been adopted, but it cannot be searched. This may be because it has not been included, that is, it has not been crawled. At this time, we can attract spiders to crawl and have it included. The more spiders we attract, the more helpful it will be to improve the ranking.

2. Increase traffic, comments, clicks, and shares to improve rankings

After being included in Baidu Zhidao, the ranking is not ideal. In this case, we can solve it by adding browsers. We can also increase the number of comments when answering questions to make its ranking higher and higher.

In addition, clicks and classifications are also helpful in improving rankings. We can click likes appropriately manually or through software, and then share after liking.