Should you specialize in one area, or move toward full-stack operations?
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The concept of full stack originated from full stack engineers (Full Stack Developer), which refers to the ability to use a variety of methods and skills to independently control a product, or even complete a full set of operational work for a product. It actually reflects an operator's comprehensive use of operational means, tools , skills, and abilities, and tests comprehensive operational capabilities. So, is full stack operation a new thing? When we were doing operations in the early days, no matter which module we started from, such as copywriting planning, event operations , community operations, etc., as our personal positions rose, we would move from a specific point of a product to a module, and finally gradually become able to control a product. When you meet the requirements of an operations director , you have already reached the level required for full-stack operations. So, full stack operations is a new concept, but it is not a new thing. Does full-stack operation mean that every aspect must be strong? If you want to achieve the level of full-stack operations, do you have to excel in every aspect to be called an operations expert? In fact, operation is a meticulous job with many steps. It is very unrealistic to achieve perfection or even excellence by one's own efforts. Let’s make an analogy. Full-stack operations are like the executive chef of a restaurant. What an executive chef has to do is to decide which dishes and cooking methods to use to put together a table of meals that suit the diners’ preferences based on the needs of the diners. This is something you need to consider as an executive chef, so your focus is more on the overall structure, division of labor, time structure and resource allocation. When it comes to a specific dish on the table, such as braised lion's head, you may not necessarily know more about it than the chef who cooked it. The framework and methods of cultivating operational capabilities The direction of operation is from the local to the overall. No matter where you start, you are actually in the operation system. How to cultivate the working ability of operators? First, we broke down the operational work and found that operators need to develop at least five capabilities: goals, strategies, tactics and strategies, means and tools, and basic work. Goals: attracting new users , conversion , activation, and retention . These four aspects are what operations workers care about most. Strategy: Think about the strategy from the product level, such as: crowd segmentation, product positioning, refining product selling points, etc.; Tactical strategies: specific to some strategic approaches in operational work, such as sentiment building, price means, competitive sniping, big fish in a small pond, etc.; Means and tools: Content, activities, media resources, traffic purchase, etc. are just one of the means in operation work, or one of the tools among many means of operation. Basic work: represents work in a certain professional field, and also requires operators to have the ability to conduct user research, competitive product analysis , data analysis , or an understanding of the specific work. Secondly, operators have different requirements for personal abilities at different stages of their lives. This diagram is applicable not only to operational work, but also to other work. To put it simply, there are four words: skill, system, situation, and way, which correspond to each development stage in life. 1. Skill: Entry-level skills, mastering a technology, or becoming an expert in a technical field . This is the core that you need to focus on in improving your abilities. For example , when you are around 20 years old, you should first master event planning to an outstanding level. 2. System: As you grow older and your business capabilities grow, you will now be a senior expert in this field and have mastered the art and a skill. If the company starts to let you be responsible for a module or a product, there is no doubt that your own abilities are flawed. So your focus is on "system", that is, system and architecture. It is easy to form a strong team by assigning each point in the operation system to people who are more capable in this field. 3. Bureau: When you reach the age of 40, you are likely to be in charge of an independent business, a company . At this time, you will be more inclined to strategy and tactics, such as product life cycle , company development strategy and so on. 4. Tao: When your understanding of a matter goes beyond the surface of it, you have reached the realm of Tao. Going from bottom to top, this is the direction of operation development. Based on my years of operational experience , here are three ways to improve capabilities: Deliberate practice of basic skills. First of all, you need to master the basic skills of this position. If you are an event planner, your basic skills are not to work hard on writing cases all day long, but to study a lot of cases written by others, review and deeply analyze them, including the background, strategy, etc. of the case. Over time, you will be able to develop a feel for it. Establish a system for direct feedback. In addition to practice, practical operation is also required, which means putting it in an environment where immediate feedback can be obtained. When you receive a task, you should get things done quickly, then throw it into the user's environment to observe the data and user reactions, and finally summarize and analyze it. Keep the big picture in mind and then do the task at hand well. This is like a player on a team. No matter where you are on the field, forward or defender, you must have the ability to read the game and have a clear understanding of the situation on the field. Where the opponent's offense is weak, whether the overall game rhythm is right or wrong, which player to keep an eye on...you can make effective responses to the running of teammates and all opposing players on the court. The prerequisite for becoming a senior operator is that the operator needs to have a very important quality - that is, to have a big picture view of the product in mind. Reflecting on the existing operation division system from the perspective of full-stack operation In the existing division of labor system for operations, most operations are actually divided into very detailed parts, which also brings many problems: First, operational work actually requires overall work. The overly detailed division of labor has led to people in each relevant position only knowing how to do their own job, lacking a sense of the overall situation and having a narrow perspective. Operations are different from workers on industrial product production lines. For operations workers, does writing a copy equal operations? Actually no, you just did one of the points. Second, you will increase communication costs. In the vast majority of products, daily operational work can be completed by just a few people. Too detailed division of labor is undoubtedly splitting the work of two or three people into five people. The increase in staff will not only fail to improve work efficiency, but will increase communication costs. Third, too detailed division of labor will lead to a mechanical and endless repetition of work. Fourth, indicators. Many indicators in operations require the collaboration of a team to complete, and in many cases a certain indicator cannot be imposed on one person alone to complete. For example, user satisfaction is often an indicator that is forced upon the customer service department or the user department. Product appearance and design will also affect user satisfaction, so it is inappropriate to impose a certain indicator on someone. Should operators specialize in one direction or develop towards full-stack operations? Specializing in one direction requires making some trade-offs, and then choosing a sub-direction, thus becoming a master in the sub-field, because trade-offs will lead to weaknesses. Whether from the perspective of personal development expectations or comprehensive ability requirements, full-stack operations should be the direction of operators' efforts. Because everyone hopes that their position will get higher and higher, their work will become more valuable, and their knowledge will become broader and broader. From this perspective, there is no doubt that full-stack operation would be a more rational choice. Mobile application product promotion service: APP promotion service Qinggua Media advertising This article was compiled and published by @(Qinggua Media). Please indicate the author information and source when reprinting! Site Map |
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