How can we operate a Baidu bidding account well?

For many people who do Baidu bidding promotion, how can they manage the client-hosted bidding account well? And what should you do when you face bidding for escrow accounts every day? These questions often linger in our minds. Of course, these are all core tasks that we must consider and complete when bidding. So, how should we operate a Baidu bidding account well? Let’s follow Feng Chao from Dongguan to find out more!

How can we operate a Baidu bidding account well?

1. Check whether the website can be opened normally

There are often careless bosses who, after a period of promotion, don’t even realize that there is a problem with their website, resulting in a huge waste of advertising fees without bringing any results. If a website cannot be opened, visitors will leave without even knowing about our website. As traders, we cannot ignore this point. The normal opening of the website is the most basic condition for promotion.

2. Data analysis of accounts

We have diagnosed many accounts. After a month or even longer of promotion, the operators have no idea about the consumption of their accounts, the proportion of products put into use, conversion status, etc. In fact, the analysis of various account data is the soul of account optimization. Therefore, we need to constantly adjust prices and optimize creatives based on recent data, as well as adjust keyword matching patterns. In addition, monitor keywords with relatively high consumption, combine their actual conversion rates, control their costs, and avoid ineffective consumption.

3. The keywords in our account generally have three matching modes : broad match, phrase match, and exact match; and phrase match is now divided into three types: core inclusion, synonym inclusion, and exact inclusion. A relatively broad matching pattern will inevitably bring in some inaccurate traffic. If you do not deal with it for a long time, you will waste a lot of advertising fees. In addition, the search habits of visitors in some industries change very quickly. Adding relevant keywords based on the search term report can be of great help in optimizing the entire account.

4. Expand keywords. We often encounter this situation: keywords that originally converted very well suddenly stop converting. What should we do then? We need to find new conversion words, so we need to expand the vocabulary to cover more target groups. In addition to what has just been said, we can expand keywords based on the search term report. We can also expand keywords based on the keyword planner, Baidu drop-down box and various word expansion tools.

5. Optimize keyword quality and block bad spots

There is no need to say much about the importance of keyword quality, I believe everyone knows it. The main method is to start from optimizing creativity, landing pages, etc., and the basis of optimization is still data analysis. In addition, due to the high competition pressure from peers on Baidu, many peers may maliciously click on our ads, resulting in a waste of advertising fees. Therefore, we need to combine Shangdun, real-time visitors, etc. to block malicious spots.