Analysis of the 5 most accurate traffic channels for online marketing!

Traffic is a hot topic that all walks of life are paying attention to nowadays. Traffic brings data and popularity. If you want to do a good job in network marketing, you must understand the traffic channels . We divide the traffic channels of network marketing into 5 categories. Let's learn about them together!

Internet marketing traffic channels: portal websites

1. Comprehensive portal

Comprehensive portal websites present news in the form of high-weight and high-authoritative news sources such as Tencent, Sohu and Sina. Comprehensive portals can be made by all large, medium and small enterprises. They not only have low costs but also can increase transaction rates.

2. Vertical portal

Some franchise industry websites can directly bring conversions and are one of the more important channels for acquiring traffic.

After calculating the costs, some medium and large enterprises will not use a single channel to obtain traffic, so even though the cost of vertical portals may be relatively higher, they still have to be done.

Online marketing traffic channels: search

1. Bidding

Bidding promotion is to promote a company's products, services, etc. on the search engine platform in the form of keywords. It is a new and mature search engine advertising that pays based on performance. With a small amount of investment, you can bring a large number of potential customers to the company and effectively increase the company's sales.

Users can be labeled by analyzing their attributes, living habits, and consumption behaviors. Then classify them according to the characteristics of the target population, search behavior, and geographical distribution.

When making marketing strategies, divide the population, divide the needs, and use different keywords to obtain traffic.

2. SEO

Many people are concerned about SEO channels, and the traffic they bring is also very accurate. If you want to do SEO, you must first choose some keywords with high conversion volume:

① Industry Keywords

②Product word

③Long tail words

④Brand word

Industry keywords and brand keywords are arranged on the homepage, different products are created in different columns, and all original content related to brands and products is published.

If you want to increase the click-through rate, the title of the article is also crucial. The title must contain product-related keywords. In terms of form and selection: interrogative title, title that gives benefits, and title that creates suspense.

The SEO conversion rate is high because you can set up an independent conversion channel, and friendly links, external links, etc. can also direct traffic to SEO.

Online marketing traffic channels: social

Use social software to attract traffic, and social platforms have two functions: attracting traffic and accumulating customers.

1. Drainage

We want to attract traffic through social groups, but only about one-tenth of a group of 200 people are active. If you want a higher click-through rate, you must be guiding and conduct discussions based on reality rather than mechanically sending advertisements.

2. Accumulate customers and establish communities for completed and uncompleted customers to provide a communication platform. You can also set up forum-type communities where people have common interests and topics, and you can also obtain a group of precise unclosed customers.

Internet marketing traffic channels: information

Now there are information platforms such as Toutiao, Yidian, and NetEase, and the form of expression has gradually changed from text to video. This is related to the modern people's habit of fragmented reading.

Some companies also need to master a skill when publishing articles on information platforms - association. Simply put, the article should be "soft", using the twists and turns of the story to bring the audience in, and naturally connect to the advertisement you want to publish. It will not make people feel disgusted after reading it, and it can tap into precise customers.

How to "Lenovo"?

Dig out all the characteristics of the product, taking plastic surgery as an example:

Online marketing traffic channels: video

Video platforms can be divided into three categories: live streaming, short videos, and long videos.

Different video platforms have their own characteristics, and there are different ways of displaying them according to the characteristics of the platforms:

1. Live broadcast

There are many live streaming platforms. Some of the more well-known pure live streaming platforms include Douyu, Huajiao, YY, etc. Some video platforms have also launched live streaming functions. Live broadcast is real-time, visual, and has strong interactive features.

Many businesses choose live streaming to sell goods directly because they can intuitively see product details, which strengthens the trust between both parties and brings in more traffic.

2. Short videos

Among the short videos, the more popular platforms include Tik Tok, Kuaishou, Volcano Video, Weishi, etc.

3. Long videos

The long video platform is occupied by major video websites, with Tencent, iQiyi, and Youku almost competing for supremacy. Tencent also has some vertical portals like Tencent Classroom.

Long videos are suitable for franchising or education, and can upload your own training and teaching content to the platform.

By classifying the channels and understanding the characteristics of different channels, we will have a deeper understanding of online marketing and understand the advantages of each channel to carry out online marketing promotion.

Author: Houchang College

Source: Houchang College