Practical skills of bidding promotion, teaching you step by step to write creative ideas!

For advertising, an attractive creative idea determines the lifeblood of a website. It determines whether consumers will click on your ad and thus form a conversion. This is a technique summarized from the actual practice of bidding promotion. If you want to attract clicks, you must pay attention to creativity. According to consumer browsing habits, 80% of consumers decide whether to click on an ad based on the title. In other words, a good idea accounts for 80% of the entire advertising budget. Creativity is the essence of advertising, so here are the practical skills of bidding promotion, teaching you how to write creativity step by step! Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

Practical skills of bidding promotion, teaching you step by step to write creative ideas!

1. The role of creative writing
a. Attract attention. Ultimately, the purpose of creativity is to attract consumers to click, so we need to know which keywords consumers will be more interested in.
It can bring certain benefits to consumers and provide valuable information. For example: Price list of Handan decoration company (conveying industry information)
Can resonate with consumers. For example: Baihe.com keeps you away from the trouble of forced marriage (using social phenomena to force marriage)
b. Screen consumers and set keywords according to the interests of the target group to avoid unintentional users
c. The information is conveyed concisely and the website product content is conveyed
d. Guide users to click to understand their needs and hit their pain points

2. Three principles of creative writing
a The ultimate goal of differentiated selling point advertising is to promote user consumption behavior, so we need to stand out from the crowd of products. Change your way of understanding, the same product, but a different way of expressing your point of view.
Take facial masks as an example. We all know that SK2 has a facial mask called the "Ex-boyfriend Mask". In our daily lives, the most common selling points of facial masks we hear are moisturizing, whitening, anti-wrinkle, etc., but suddenly an ex-boyfriend mask comes out, isn't it more intuitive, simple and crude than the previous adjectives.
b. Catering to consumers' preferences has always been the way to go since ancient times. The same is true for advertising. Consumers will only click if a certain aspect of their needs is met or satisfied. Therefore, the first thing we need to do is to analyze the consumer, his interests, needs, etc., and then show him what he wants.
For example, when searching for "front-end training" on Baidu, the above two advertisements appear. One prominent selling point is salary and employment, and the other prominent selling point is the length of study. The two target different groups of people. The first one mainly tends to those people with key employment directions and prices, such as fresh graduates; the second one mainly tends to those people who focus on study time, such as some people who are already employed and do not have much time to waste.
A good direction means that things are halfway to success, so we must be good at analyzing consumers' needs, what they want and what they are interested in, so as to resonate with them.

3. Make good use of human weaknesses. Human beings are complex animals. The seven deadly sins give a good explanation of human nature. Human nature has both darkness and light, and these can all become our marketing tools.
For example, gambling takes advantage of people's desire to get something for nothing. Another example is collecting likes on WeChat Moments to receive gifts, which takes advantage of people's desire to get a small bargain. Anyone who works in marketing knows that the traffic brought by these people's spread is far more valuable than the gifts.

4. Reject empty talk. Searching for “decoration company” on Baidu brings up these two advertisements. Let’s compare the differences.
The first advertisement highlights two points: installment and navigator. Installment payment is mainly for those who attach great importance to capital investment. Let’s look at the navigator again. You say you are a navigator, how do you prove that you are a navigator? The second advertisement highlights its service and brand history, but to a certain extent it can also be said to be a supplement to the first advertisement.
Because navigator is a very broad word, which is the so-called empty and false word, but if you add the 18-year decoration brand, it will become more specific and vivid. So when we want to express that we are in a relatively high position in this industry, we can use some words to modify and supplement it, such as: annual sales of x billion, listed company, market share of 80%, etc. Below are some pictures I found randomly on the Internet, please take a look.

Summary: When writing creative ideas, what we really need to do is to take the time to understand what users are thinking, find triggering scenarios, and describe the pictures in users’ minds. Grasping the user's pain points can effectively convert