Baidu bidding promotion keyword ranking query method, a must-learn for novices!

For bidders, after setting the bid, the most important thing is to check the keyword rankings. However, there are so many keywords, how to check them? Some novice friends are a little confused. The Baidu bidding promotion keyword ranking query method is a must-learn for novices! Today, Feng Chao, editor of Dongguan Internet Promotion, will explain how to check the results of Baidu's bidding ranking!

Baidu bidding promotion keyword ranking query method, a must-learn for novices!

1. Search directly in Baidu box
This query method can only view the promotion results when the local IP address is not blocked in the Baidu backend. Be careful: if the IP is blocked, you cannot use this method to view it.
It is best to use this method less frequently. Frequent searches without clicks can easily downgrade the quality of keywords and reduce the click-through rate of keywords. Baidu will think that the creative experience is not enough, thus lowering the quality.
After searching several times, if you want to search again, it is best to delete historical traces such as history records and then look again. That is, clear out historical remnants and take over the next result in the best state without causing interference.

2. Ask a friend in another place to help you check
Local organic search queries can only return local results. For those SEMers whose promotion area is not limited to the local area (for example: national promotion), the promotion results in other places are not known on the surface. You can ask friends in other places to help check. Do not click, just take a screenshot for you.

3. Use VPN to switch IP query
Use VPN, switch IP address, simulate foreign network environment, and then search in Baidu natural search box to view the promotion ranking results of the corresponding place.

4. Use the “See Rankings” tool
This "View Ranking" tool automatically displays the ranking results. The "Ranking on the Left" shows the PC results, and the "Ranking on the Top" shows the mobile results. The ranking results are updated every 5 minutes, which is relatively real-time.
The number of keywords that can be added with this tool is limited. The Baidu Fengchao system will set an upper limit on the number of keywords that can be added based on the consumption of your account.

5. Baidu backend promotion of live search
In the promotion status, you can view the current region and other places. The default is the current one. If you want to view a certain area (including the local area), it is recommended to directly set the local city.
For example, if you select the default local view, the current ranking may be incorrect because it is based on the city. The real-time ranking of promotion is basically not affected by personalized factors.
Here is a reminder that if you set the search area to "current area" and you block your local IP, you will not be able to find your ranking results in this case.

6. Use price adjustment software to automatically detect rankings
The ranking detected here will vary depending on the principles of the software. There are two main types:
One is to directly obtain the ranking by crawling and counting the spiders on the front-end web pages;
Another way is to promote the ranking in the live broadcast through the API interface. What spiders crawl on web pages is the real-time ranking, while what is crawled in the promotion live is the average ranking.
Although the principles are different, the overall feedback ranking data deviation is not large.

7. Use ranking tools
In the Fengchao account, next to the promotion management, there is a convenient management-ranking tool, which can check the ranking of some key words on the mobile terminal (closer to the real-time ranking). However, it can only focus on 150 key words at most, which has great limitations, and the ranking update frequency is not that fast.

8. Use Promotion Report - Trend Analysis - Keyword Report to view:
The keyword report shows the ranking of keywords over a certain period of time, including rankings that occurred within (roughly) half an hour.