How to use video marketing to let customers fully understand your products?

A marketing activity that uses video as the main body and uploads product information to the Internet through video is called video marketing. I have a friend who sells products for women. He uses videos for online marketing and the results are very good. So how can you use video marketing to let customers have a comprehensive understanding of your products ? Here editor Dongguan SEO Feng Chao will share with you.

How to use video marketing to let customers fully understand your products?

1. Prepare video marketing materials

Corporate promotional videos can be shot using DV, mainly corporate promotional videos, introduction videos, and marketing videos. If it is a marketing promotion, you can download videos of related products from the Internet, then insert the advertisements into the videos through video cutting software such as VideoStudio, and then upload them to the relevant website.

2. How to download videos quickly

If the video needs to be in large quantities, how can I download it? Obviously, it is too time-consuming and laborious to download one by one through the video URL. We can use third-party video download software to download in batches. How to: Weitang

3. Title and description optimization

How can we let users find us? Of course, we need an attractive title. Taking "Dongguan SEO" as an example, the title can be: Which Dongguan SEO is the best, which Dongguan SEO company is professional, etc. It is recommended to control the number of words within 25 words, and keywords can be repeated 1-3 times.

The words you want to optimize should appear appropriately in the description, 1-3 times. Generally, 1-3 keywords can appear in a video title and description.

4. How to insert advertisements reasonably

What is the purpose of uploading videos? Build corporate brand and gain traffic. If you want to build a corporate brand, you can just upload it directly. If you want to gain traffic, you need certain skills, because the video review system is becoming more and more strict.

1. Text ads

After the video has been played for a while, our pop-up window will appear. The effect of this type of advertising is not very good, but the pass rate is okay. It is recommended that this type of advertising be within 20 seconds.

2. Voice advertising

Find someone to record a voice message, and use software to insert the voice message into the video. After the video plays for a while, the sound of the video will become our voice advertisement. It is recommended to be within 15 seconds. Too long will make users feel disgusted. Its effect is better than text, but it is a little more difficult to review.

3. Video Ads

After a period of time in the video blog, insert our short video clip, which contains text, voice and video. This has the best effect, but is also the most difficult to upload. The time should be controlled within 10 seconds.

5. Marketing video upload method

If it is a corporate promotional video, in order to allow users to search by keywords, brand name, and company name, we can insert our keywords, brand name, and company in the video title and description. This type of video is easy to pass and does not require any skills.

If it is a marketing video, it will be more difficult to pass, especially Youku. As we all know, Youku's traffic is huge. When uploading, we can use multiple accounts to upload and multi-threaded upload. One account can upload 1-5 videos online, and then switch IP and change account to upload.

6. Notes on video marketing

Videos should bring value to users instead of just advertising. Video marketing should also help users solve problems. In general, video marketing should pay attention to the following points:

1. The content of the advertisement should not be too obvious. Advertising without restraint will make people feel disgusted.

2. Avoid using clickbait titles, otherwise even if others open your video, they will close it immediately after watching it.

3. The video should not be too long. It is best to control it within 1-10 minutes so that users will have a sense of wanting more after watching it.