Mutual promotion and follower increase technique: You can make a lot of money out of nothing and increase the popularity of WeChat accounts!

Recently, many people have been asking me how to quickly accumulate fans in the early stages of a project. Today I want to talk to you about drainage. Everyone is familiar with drainage. In the beginning, everyone regards drainage as a job of moving bricks.

Once this brick-moving job becomes replaceable, you may not be able to make money from it. So many people are looking for other ways out, but after they get out, they will find that the drainage they did before is still what we need and is an indispensable part.

I understand that many people want to get back on track with traffic generation, but they find it very difficult to do so. The times are advancing rapidly and the platform is constantly being optimized. It is no longer so easy for us to attract traffic through our own efforts. After a day of hard work, we may only be able to attract a few traffics, and it is not ruled out that there are some low-quality fans among these few.

Now I will tell you about the quick drainage method.

1. Observe the resources around you to get ideas for drainage

First of all, let me tell you that the idea of ​​traffic generation is not something we can just come up with rigidly. We need to pay attention to the resources around us. Sometimes it can give us some inspiration, such as the circle of friends. In fact, there are various resources in our circle of friends. For example, there are more or less a few purchasing agents around us, and the way to add these purchasing agents is also very simple, that is, through recommendations from others, or others come directly to promote each other.

I have seen a person in the circle of friends who is dedicated to promoting the circle of friends. This person will post recommended advertisements in the circle of friends every day.

2. Similarity of audiences for mutual promotion

However, this brings up another problem. Although mutual promotion is a relatively labor-saving way to attract traffic, when your audience and the other party’s audience are different, does it make sense to add your traffic?

For example, Xiao Ming sells clothes in Guangdong and has cheap sources of goods, so he can easily gain a lot of traffic. Xiao Wang has his own channel for branded shoes and has also accumulated a lot of traffic. If two people add each other and want to promote each other on WeChat Moments, this is possible. Because their target audiences are roughly the same, their needs are not very different.

But the situation is different. Xiao Ming sells health products for the elderly, and Xiao Wang sells elementary school education courses. Can these two people still promote each other? First of all, their audiences are different. If they promote each other and each gets traffic, there will be big problems with the conversion of this traffic.

Therefore, when we promote each other, we must pay attention to accuracy and not ignore the subsequent conversion rate for the sake of traffic.

3. Advantages of mutual traffic promotion

There are two most obvious advantages of mutual promotion traffic:

1. The fans are extremely precise, and the fans that people promote each other are usually those who are related to one’s own industry or are in the same industry. Such fans have a high degree of stickiness. If they choose the right objects for mutual promotion, they can easily increase the number of high-quality fans in a short period of time. They are easier to convert than fans who are attracted by traffic.

2. There will be direct trust endorsement, for example, Xiao Wang recommends people who add Xiao Ming, and those who have added Xiao Ming generally trust Xiao Ming more, and this subconscious trust is transferred to Xiao Wang through mutual promotion.

Having said that, everyone should have a certain understanding of mutual promotion. Once everyone has this understanding, let’s talk about some issues that we should pay attention to below.

When promoting each other, we must pay attention to the problems we may encounter during the interaction. Now that we are promoting each other, we must see the results. During the mutual promotion process, you should pay attention to supervising the effect of mutual promotion. If there are few people who are promoted by each other, you should promptly explain to the other party that there are few people now, and ask the other party whether you need to post a few more Moments to see if you can attract more people.

Before promoting each other, we need to determine our traffic goals.

If the target of mutual promotion is a WeChat official account, then we need to look at the number of readings of our WeChat official account articles. If the WeChat official account we use is relatively new, then our goal is to increase the number of followers.

4. The main target groups of mutual promotion

Generally speaking, the people we look for to recommend each other are mainly the following four types of people: 1. Our own friends and family; 2. Our customers; 3. Our peers; 4. People in complementary groups with our own fields.

When promoting each other, I won't make too many demands on time. It depends on the time of both parties. It is more appropriate to find a time when both parties have time to promote each other. In this way, both parties have time to see the progress of the mutual promotion.

I suggest that the time for mutual promotion should be between 1:00-2:00 p.m. or 6:00-8:00 p.m. During this time period, there will be more people viewing the Moments. If you post to your friends circle during this period to promote each other, the feedback you get will be correspondingly better.

5. Main forms of mutual promotion and matters needing attention

There are two main forms of mutual promotion: 1. Posting pictures and texts on Moments; 2. Posting articles on official accounts.

Generally speaking, we use the first method. If we use the second form, we will spend more time and energy, and the effect may not be as direct as the first one.

Note:

In the beginning, don’t promote each other too frequently, as this will hurt your fans. The traffic you added will delete you as a friend, and the little trust you may have built up before will also be lost.

In order to avoid hurting fans as much as possible, when posting to mutual promotion on Moments, we can add some useful information in the copy. For example, if you add someone, you can get a certain course or other useful information worth 998 yuan. You need to discuss these gifts with the other party to avoid adding them later and then having nothing to give, which will cause a large number of fans to leave.

When promoting each other, remember not to promote your products directly, as this will directly cause the other party to be disgusted. Anyone who tries to sell products will definitely be annoyed, so it would be better to just push the person directly.

Another thing you need to pay special attention to is that when you promote each other, don't go across levels and promote people who have a similar number of fans as you. When you have 30,000 followers, it is almost impossible to promote each other with someone who has 100,000 followers, because the person with 100,000 followers looks down on you who have 30,000 followers. At the same time, if someone with 10,000 followers comes to you and wants to promote you, you won’t want to promote him unless you know him well. Therefore, it is important to find the right person when promoting each other.