How to quote for SEO website ranking optimization plan?

For SEO website optimization personnel (newbies), many people are confused about the prospects of website optimization and don’t know what they can do after learning (except working in a company to do website optimization). In fact, there are many career options for SEO website optimization. Not only can you work as an editor, SEO, self-media, or online promotion in a company, you can also start your own business (with relatively small capital investment). You can also provide SEO consulting services to others. However, for SEO personnel who have just started out (newbies), how should they quote for SEO website ranking optimization plans? This is a headache for many people. Today, Dongguan SEO editor Feng Chao will share it with you. Hope this helps.

How to quote for SEO website ranking optimization plan?

Generally speaking, there are two ways to get a quote for SEO website optimization: single keyword optimization quote and whole site SEO optimization quote. The specific way to choose SEO optimization method depends on each person's needs. As a professional search engine optimizer, Feng Chao recommends that everyone choose whole-site SEO optimization, which will have a higher effect and input-output ratio.

1. Quotation Standards for Single Keyword Optimization

I just said that for keyword optimization, the charging standards need to be formulated based on the difficulty of the keywords. So how do we distinguish the difficulty of keywords?

Keyword difficulty evaluation criteria:

1. The number of keyword search results is an index that all optimizers must look at, and can be divided into the following numerical ranges:

1. There are less than 500,000 search results: the competition is relatively low;

2. 500,000 to 1 million search results: medium to small;

3. 1-3 million search results: medium;

4. 3-5 million search results: above average;

5. Search results of more than 5 million: These are high-difficulty words.

2. Daily search volume of keywords: This value reflects the popularity of user searches for this keyword. The larger the daily search volume, the greater the user demand for this keyword, and the more effective traffic it will bring to customers. Naturally, this word will also be the target of competition among many businesses, so the competition will be more difficult. Specifically, it can be divided into the following numerical ranges (based on Baidu Index):

1. Search times less than 100: less competitive;

2. Search times 100-300: medium to small;

3. Search times 300-500: medium;

4. Search times 500-1000: above average;

5. Search times over 1,000: High-difficulty words.

3. Number of main domain-level competitors: The number of main domains reflects the overall strength of competing sites. The more domain-level competitors appear in the search results, the more competing sites there are for optimizing this word, and the more difficult it is to optimize. To measure this value, you can generally analyze the number of main domain names in the first five pages of Baidu search. Specifically, it can be divided into the following numerical ranges: This includes: Baidu's own products, such as Baike, Wenku, Tieba, Zhidao, etc.

1. There are no domain-level competitors in the first five pages of search results: the competition is relatively low;

2. 1-10 domain-level competitors in the first five pages of search results: medium to small;

3. There are 10-20 domain-level competitors in the first five pages of search results: medium;

4. There are 20-30 domain-level competitors in the first five pages of search results: above average;

5. There are more than 30 domain-level competitors in the first five pages of search results: this is a high-difficulty keyword.

4. Strength of competitors on the first page: Since most optimizers promise a natural ranking in the top 10 on the first page, the sites on the first page are our most direct competitors, so it is necessary to analyze them. This can be divided into the following value ranges:

1. The first page competitors are all internal pages of ordinary websites (non-GVM, non-portal, non-industry websites): the competition is relatively small;

2. The number of homepages of ordinary websites of competitors on the first page does not exceed 5: medium to small;

3. The first page competitors are all homepages of ordinary websites: medium;

4. The first page competitors have more than 4 high-quality sites (industry sites, GVM sites, portal sites) homepages or directory pages: above average;

5. On the first page, there are more than 8 high-quality competitors (industry sites, GVM sites, portal sites) homepages or directory pages: these are high-difficulty words.

5. The number of paid ranking sites: This value can reflect the commerciality of the word. The more commercial the word is, the more competitors it will have and the greater the difficulty will be. Specifically, it can be divided into the following numerical ranges:

1. 0 paid ranking sites: less competitive;

2. 1-3 PPC sites: medium to small;

3. PPC sites 3-6: medium;

4. PPC sites 6-10: above average;

5. More than 10 paid ranking sites: This is a high-difficulty word.

Based on the above five reference indicators, you can make judgments based on the actual situation of the keywords. The overall difficulty is divided into five levels: A, B, C, D, and E. The charging standards for single keyword optimization are as follows:

1. Price estimate: 2980-3980 yuan/year;

2. Price estimate: 3980-4980 yuan/year;

3. Price estimate: 4980-7980 yuan/year;

4. Price estimate: 7980-11980 yuan/year;

5. Price estimate: 11980-39980 yuan/year.

How to quote for SEO website ranking optimization plan?

2. Whole-station optimization charging standards:

The whole site optimization is divided into four levels: A, B, C, D, and E according to the difficulty of keywords.

1. SEO whole-site optimization basic package: ensure that 10 keywords are ranked within the top 50, and ensure that 50% of the keywords are on the homepage. Charge standard: 3,000 yuan/month;

2. SEO whole-site optimization standard package: ensure that 20 keywords are ranked within the top 50, and ensure that 50% of the keywords are on the homepage; fee standard: 5,000 yuan/month;

3. SEO whole-site optimization advanced package: ensure that at least 50 keywords are ranked in the top 30, and ensure that 50% of the keywords are on the homepage; fee standard: 10,000 yuan/month;

4. Personalized customized packages: If the above cannot meet your needs, we can also tailor a reasonable optimization plan for you based on the actual situation. This charging requirement depends on the actual situation.

Summary: Regarding keyword selection, we will develop a keyword library based on the specific circumstances of your product or industry. Because keyword strategy is related to website optimization results, please cooperate with us on this point!

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