What are some good methods to promote mini programs? What are the ways to promote mini programs?

1. Use WeChat search portal to grab ranking by mini program name

The ranking of a mini program is related to its name, description, online time, user visits and overall quality, and the name of the mini program needs to be registered first. According to the users’ search habits and product features, register as many mini program names as possible to make the mini program rank higher and be more likely to be searched by users. What we need to do is: optimize the keywords in the mini program description. WeChat search supports fuzzy matching of keywords, so custom keywords will also affect the ranking of mini programs. In the "Promotion" module in the mini program background, you can configure up to 10 keywords. When setting keywords, you can refer to Baidu’s delivery techniques while combining them with the specific usage scenarios of WeChat.

2. Nearby Mini Programs
In "Nearby Mini Programs", the Mini Program is automatically displayed to WeChat users within 5km. All eligible Mini Programs can be exposed for free in "Nearby Mini Programs", and one Mini Program can add 10 geographic locations. In other words, making a mini program is equivalent to increasing the store's exposure opportunities by 10 times.

3. Share in WeChat groups to increase fan base
Notify the existing fan group simultaneously and let fans spread the message on their own. You can guide fans to share and then receive small gifts with screenshots, gradually directing traffic to the mini program to promote sales.

4. Group buying
Use mini programs to carry out promotional activities such as group buying, flash sales, and price bargaining to stimulate consumers' enthusiasm for low-price consumption and achieve rapid fission. This method of playing can accumulate a large number of accurate users in a relatively short period of time, and merchants can use this to carry out targeted marketing in the future. At present, the top 1 and 2 e-commerce mini programs are Mogujie and Pinduoduo. There is nothing more to say, you must try them if you want to buy.

5. The nearby mini-programs are the key traffic entrance opened by WeChat, and also open up advertising channels. The ad space is in the third row of nearby mini-programs. Click it to open the corresponding mini-program.

6. Embed advertisements in pictures and texts of public accounts
Advertisers can create new "in-text ads" in the background to connect official account articles with mini programs. "In-text ads" appear in the middle of the article, and the content of the ad is related to the article, making it easy to interact with fans. It is a form of advertising that serves users and is more easily accepted by users.

7. Chat applet
Share any page of the mini program to the group. You can view 10 mini programs shared to the group on the group chat information page. This is also a great way for the mini program to connect with the WeChat community.

8. Mini Program Store
By paying or other means, the mini program can be placed in the mini program store, which will have a certain publicity and promotion effect.

9. Ground marketing
For some mini programs, offline promotion may be the promotion method that is closest to the user scenario. The mini program can be promoted offline through mini program codes and promotional materials.

10. WeChat wallet entrance page advertisement
This advertising space is not universal. It is said that only companies that have deep cooperation with Tencent have the opportunity to enter the wallet grid. Currently, only Mobike has entered. As for the relationship between Mobike and Tencent, there is no need to explain it specifically.

11. Bind the relevant mini-programs to the public account profile page
When users follow your official account, they can see the relevant mini-programs in a prominent position and click to jump directly to the mini-programs.

12. Insert WeChat Mini Program business card into WeChat official account articles
"Official Account + Mini Program" is the way many high-quality self-media have realized monetization recently. In fact, many brands have done this before. They found some high-quality public accounts that match the product tone, and inserted mini-program advertising links or associated mini-programs in their posts. If users are interested in the product/service based on the content, they can directly click into the mini program, thus achieving the conversion from content to purchase.

13. Insert WeChat Mini Program Business Card into Public Account Articles
Insert the mini program link in the official account’s custom menu to guide fans to visit.

14. To jump between mini-programs, you can make a mini-program for each product line, bind them to the same public account, and then jump to each other.

15. Social media instant discounts to achieve rapid conversion
After shopping within the mini program, users will receive “WeChat instant discounts”. When users share the “instant discounts” with friends/WeChat groups, they will also receive the discounts themselves. After receiving the "instant discount", friends can also complete new transactions through the quick entry. Bring in new traffic through social fission.

16. Share the App to Moments When you share the content of the App to WeChat, it will automatically be converted into a mini-program card, and the user will enter the mini-program when they click on it.
For example, if you forward the ofo yellow bike page to a friend, he will enter the ofo yellow bike WeChat applet after clicking on it.

17. Template message push
Template messages are push notifications generated by the mini program to each user within WeChat. Content apps can use it to prompt updates, e-commerce apps can use it to prompt promotions or unpaid payments, and tools apps can use it to prompt completion of daily goals. Every push makes users gradually become dependent on the mini program.

18. New media soft article promotion can leverage the KOL’s fan appeal to promote mini programs, which is a major mainstream promotion method in the new media era. Through high-quality soft-text advertising or hard advertising, the mini program can be placed on WeChat and other new media platforms. Currently, many self-media with more than 100,000 followers have clear submission prices.

19. Merchant payment page
This promotion method can only be used for e-commerce version of mini program.

20. QR code poster
This is the most common promotion method in WeChat, and it is also applicable in mini programs. Therefore, you can generate a mini program code through the background and embed it into online and offline posters or outdoor advertisements, such as: WeChat Moments, WeChat groups, elevators, airports, event sites, etc.
Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764