Shooting tips for promoting the TikTok videos that have generated tens of millions of hits!

Our team has recently observed many popular videos and found that they all have a common killer feature, that is - the content format !

What is content form? It is a TikTok video, and its form is as follows:

Content form = display form + output method

Below, please answer the questions point by point!

First, the output method

The so-called output method, that is, the method we choose to produce short video content, belongs to the content production stage.

I studied more than 200 Tik Tok videos and found that there are three main ways to produce Tik Tok content:

◆ Original: All the content is created by myself.

◆ Transfer: Just copy and paste, take all of them.

◆ Imitation: If someone else has something, you can make slight modifications and imitate it.

Among them, the "original" method has relatively high requirements. It not only requires creativity, but also requires a team and the support of more hardware equipment.

As for "transferring", it is the quickest and most time-saving of the three output methods, but its disadvantages are also obvious. On the one hand, the images of transfer are mostly unclear;

On the other hand, if the moved content is not handled properly, it is easy for watermarks to remain, and it may also be identified as "duplicate". No matter which one it is, there is only one final result - it will not be recommended by the Douyin platform, and the account may even be downgraded. It is not recommended to take risks!

The last output method, "imitation", has a relatively high "cost-effectiveness". As long as there are people and a mobile phone, you can output content of relatively high quality, and it will have greater potential to become popular.

Why do you say that? Because the core of the “imitation” here is to “imitate” some good ideas that have already appeared on the existing Douyin platform , and most of them have been tested by the market and have become popular;

In this way, we can save a lot of time in planning creative content and preparing specific scripts, and we don’t need very powerful hardware. At this time, content production becomes a sustainable and efficient process, and such content is stable!

Of course, this does not mean that "originality" is denied. It is just that for a team that is just starting to grow, I suggest that you choose the "imitation" method first, because it is more cost-effective.

When the number of fans has accumulated to a certain level in the middle and late stages, we can then adopt the "original" content production method to carry out refined operations of the brand and IP. This operation method will be more efficient.

Second: Display form

After talking about content output, let’s talk about the actions after content production - external display. The main forms of display include the following:

◆ 1. Picture and text + background music

◆ 2. Real person narration

◆ 3. Recording/animation + dubbing

◆ 4. Act out the plot

◆ 5. Vlog

With so many display formats, which one should I use? Which one is more difficult to make? Which one is more likely to become popular? I have evaluated them all for you.

1. Picture and text + background music:

• Original Difficulty★★

• Difficulty of imitation★

• Popularity Index★★

Comments : This type of video content is relatively simple to produce and can be considered elementary. You only need to find suitable pictures, add corresponding texts, and simply synthesize them. Many of them are even produced directly with PPT.

Therefore, it is very easy to be imitated, and it mainly depends on whether your content is strong enough; generally speaking, this kind of video can become popular, but relatively speaking, it will not last long;

This can be seen from the short videos in the form of "PPT text and picture transitions", which were popular for a while some time ago but are now almost "unpopular".

Applicable to : practical videos, educational theory videos, etc.

2. Real people appearing on camera to narrate

• Original Difficulty ★★★

• Difficulty of imitation★

• Popularity Index ★★★

Comments : This type of short video usually features real people and is presented through dialogue; it is more difficult to produce than graphic and text formats.

Since real people appear on camera, what needs to be tested is not only the quality of the content prepared in advance, but also the state of a person speaking and the effect of the real person on camera (good-looking people may not necessarily speak naturally).

Relatively speaking, this type of short video is very easy to become popular. As long as the actors' expressions are right and the content is attractive, it can become popular in minutes.

At the same time , it is also easy to imitate, and even the same content can be used directly, as long as there are people who can "act" on the screen.

Suitable for : funny, emotional, etc. (actually almost anything).

3. Recording/Animation + Dubbing

• Original Difficulty ★★★★

• Difficulty of imitation ★★★★★

• Popularity Index ★★★★

Comment : This type of video mostly teaches people a skill. For example, you can teach you how to turn around in basketball, how to make a video, etc. You can demonstrate it in person. If you don’t want to show your face, you can use animation instead.

The requirements for both shooting and content are relatively high, so it is quite difficult to be original; correspondingly, it is also difficult for others to imitate.

As long as the skills you share are very useful, or even shocking enough, the number of likes and followers will often increase rapidly.

Applicable to : skill sharing, seeding videos, etc.

4. Act out the plot

• Original Difficulty ★★★★★

• Difficulty of imitation ★★★★★

• Popularity Index ★★★★★

Comment : Are you scared when you see this evaluation index? Why is it said that the difficulty index is the highest?

This is because this type of video not only requires a real person to appear on the screen, but also requires that person to have acting skills, and more importantly, a good script.

During the shooting process, the specific scene construction, equipment, shooting angles, shooting techniques, etc. are also very demanding.

Of course, effort and reward are often directly proportional. If this person is not only good-looking but also a good actor, and has a dedicated team to shoot the film, the popularity index can reach its peak.

On the TikTok platform, many of the high-quality video creators we see often have their own filming teams behind them. Many accounts that shoot such videos can basically reach millions of likes.

Applicable to : Tik Tok celebrities with behind-the-scenes packaging teams, high-quality video creators, etc.

5. Vlog

• Original Difficulty ★★★★★

• Difficulty of imitation ★★★★★

• Popularity Index ★★★★★

Comment : Finally, let’s focus on the recently popular “Vlog”. I analyzed the reasons why it is so popular. From a spiritual dimension , people can get a certain degree of satisfaction by watching other people’s Vlogs.

The popular and high-profile creators in the market often have different lives from most people. They may travel frequently or have different educational or work experiences.

People watch their Vlogs to temporarily escape from their dull lives and get some kind of psychological satisfaction; they also use this channel to learn more about the outside world and indirectly experience a life they have never had.

Vlog sharing is particularly vivid and real. The video carrier can intuitively show the environment and factual details at the time , and the natural emotional expressions in front of the camera are also recorded very vividly. This way of expression is obviously more attractive.

However, the main reason is that the videos that have been popular recently all have this atmosphere, and it can be inferred that it is promoted by Tik Tok!

Applicable to : individuals who are willing to build IP, more for record keeping.

Application: How to reach more people?

For users, a normal person will only prefer certain forms. So what should we do if we want to cover more people?

There is a genius approach, which is to output the same topic in as many forms as possible.

To put it bluntly, it means building a matrix.

Taking the theme category of "business" as an example, there is a very popular Douyin matrix, which is called the "Le Ke Series Matrix" here. It is mostly composed of 5-6 Douyin accounts. The content output will cover more forms, achieving " as long as you are interested in 'business', there is always one here that you like ."

The existing "Leke Series Matrix" includes accounts: Business Notes, A Pair of Crazy Talk, Cui Lei Says, Leke Unicorn, Little Notes Talking about Business, etc.

For example, the small business note uses real people + text content . Thanks to Brother Tiao's continuous output of content, it has become the top one in the business category.

For example, Leke Unicorn uses Tiao Ge and Cui Lei to appear on the screen together and output business information in a conversational manner.

For example: Cui Lei said that he wanted to create an IP persona that portrays the image of an entrepreneurial mentor.

For example: a small piece of paper talks about business, performs small stories in the workplace, and explains small business tips.

For example: a bunch of bold words to create an entrepreneur’s IP.

By creating content on the same "business" theme, you can create so many popular matrix accounts.

The core of “building a matrix” is: multiple forms and casting a wide net! Although it is the same topic, there is always a form that can be liked by fans. Don’t you want to try such a "universal" application method?

Finally, what I want to reveal is – the monetization strategy of the tens of millions-level Douyin matrix! Look carefully at the screenshots of the TikTok account cases listed above and the picture below. What do you find?

Let's calculate the size of this matrix:

492W+430W+84.2W+82.4W+52.8W=1141W fans!

The Douyin matrix of tens of millions of users has become a huge "drainage pipe" that "hooks" the target users after filtering the previous content;

Then continuously direct target users to WeChat and paid communities to form a higher-quality fan group and customer pool! Paving the way for further transformation in the backend...

Related reading:

1. Douyin operation methodology: 500,000 followers increased in 2 months!

2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

5.What are the essential factors for Douyin promotion?

6. Sharing of practical tips on Douyin promotion and operation!

7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

9. Tik Tok promotion and monetization operation tutorial!

10. Tik Tok marketing promotion, how can one video gain 480,000 followers in 2 days?

11.How to promote Douyin? What are the channels for promoting Tik Tok?

12.How to operate Douyin on behalf of others? Tik Tok operation plan

Author: Kunlong Team

Source: Teacher Kunlong (ikunlong)