Baidu Baitong promotion brand advertising display location and display method!

Where are the display locations for brand ads?

1. App Store: Search ranking premium, search Sug premium, list bidding, regional targeting, crowd premium

(1) Search ranking premium (normal search + search first position explicit)

Normal style : When searching for app keywords on three platforms, 5 of the top 10 search results are advertising spots. For example: Searching for discounts (general words) can bring up the app "Dangdang"

First-place explicitness : Some keywords that meet the first-place explicitness admission criteria can be paid a premium to compete for the first-place explicitness style. Appears first in search results with a "Promote" tag

(2) Search sug premium

Search for common words or competitor words to get the chance to display. Click the "Download" button on the right to directly download the APP.

(3) Bidding by list

The Chunhua App Store has a huge amount of ranking resources. We use big data technology to screen out high-quality rankings with good conversion rates. Customers can choose the rankings we provide for placement, and the bids are made in the form of premiums, which gives customers a great chance of being at the front of the booths on the high-quality rankings.

(4) Crowd Premium

System-recommended traffic packages and customized population traffic packages: Yellow and red dimension icons indicate higher-quality dimensions. Merchants can choose appropriate dimensions based on reference data. Currently, the product supports you to create 5 customized packages, and the dimensions of each package cannot be exactly the same. The bid for the traffic package = the app store bid * price ratio ; the ratio coefficient of the traffic package is 1.1-3.0.

2. Infinite Phoenix Nest: Normal Style, Strong Style

By using the powerful traffic of wireless search to promote the merchant APP, you can choose industry words, auction words, and related words for placement. Use APP to download strong styles, and guide downloads with red and other styles for keywords

(1) Normal style

The system version of the app must match the user's device system: (Unit ads bound to a certain system version of the app will only be displayed on user traffic of that system version. Different units can be set to promote for different systems)

(2) Strong style

App promotion competes for the first place; meets the requirements of ad relevance; keyword bids reach the lowest display price of the current strong style (the higher the ad quality, the lower the lowest display price)

Advantages:

l This style helps netizens download the app, significantly increasing the overall click-through rate of ads and the click-through rate of app downloads

l Star rating, download count, rating and other information are updated in real time on the assistant details page (Android) and app store (IOS)

l The display conditions of star popularity information are determined by multiple factors such as style selection

2. Baidu Mobile: Information feeds

On the Baidu mobile homepage, ads are triggered by queries and displayed in the form of a single image, and are charged based on CPD.

3. Content distribution (breaking the shell)

It is a new and intelligent advertising search model that will break the silos, intelligently establish the relationship between traffic and in-app pages, and win app conversions; tap into users' demand for in-app pages, maximize traffic, and maximize downloads and activity; integrate in-app page information to best meet user expectations in terms of style and interaction, and increase click-through rate and conversion rate;

(1) Search style (download/call up)

(2) Baidu Mobile Assistant Style

(3) Mobile information flow style

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