How did the first batch of seed users of the product come from?

Many startup products are struggling to find the first batch of seed users , and encounter bottlenecks at the very beginning of the project. This article tells you several ways to obtain the first batch of users. Different products and funds have different methods, so please feel free to find the one that suits you.

1. Find fans from competitors

Representative case: MIUI

Lei Jun and Li Wanqiang have said on many occasions that when Xiaomi first started developing MIUI, the first batch of users were screened, contacted and won over one by one by Xiaomi's startup team from major mobile phone forums. Eventually, 100 users became the first batch of internal beta testers of the first version of MIUI. Slow work produces fine work. This story may remind many startup company bosses that they must pay attention to the first batch of users. They did not fall from the sky, and the entire team must work together to discover them.

2. Increase market share

Representative case: Smartisan smartphone

Maybe you have also scolded Lao Luo, but it does not hinder Hammer's user acquisition at all. Hammer ROM and Hammer phones are typical examples of how you first increase the market share. Regardless of whether the product can be made or not, you must first make the market full of discussions about your product. With market attention increasing, there is absolutely no need to worry about the first batch of seed users at this time.

This method is suitable for companies with strong marketing and public relations capabilities. In fact, you can give it a try whether you are good at it or not. But don't engage in false hype.

3. Channel diversion

Representative case: Almost all new products of large companies do this

QQ, Baidu, 360, whenever these companies launch new products, you will inevitably see various pop-up windows. It's understandable that in the Internet age, if you become someone's free user, you have to accept their advertising bombardment. Whenever any new product of 360 is released, 360 Security Guard will give it a window, with 300 million pushes, which can increase the volume of any product. Of course, for the first batch of seed users, it is not suitable to launch the full amount. For some users in some regions, launching 1 million is enough.

Startups can only envy and hate these resources.

4. Recommended by opinion leaders

Representative case: Zhihu- Kai-Fu Lee

Students who used Zhihu in the early days all know that the reason why Zhihu has so many users in the IT industry has a lot to do with Zhihu’s path to fame and registration mechanism. Kai-Fu Lee and Lei Jun both endorsed Zhihu in its early days, attracting a large number of people to buy invitation codes everywhere. Kai-Fu Lee and Lei Jun are big names in the IT industry, so the first batch of Zhihu users were mostly people from the IT circle.

This is the resource of opinion leaders (kol), which is very suitable for startups. Please hold on to your investors !

5. Spend money on hard advertising

Representative case: 37wan

This doesn’t need much explanation, just go to the advertisement:
Unique attributes, created by you.
Challenge the BOSS alone and get all the equipment.
Imperial City PK, the winner is the king.
Click to get the dragon-slaying sword.
Top-quality equipment, exploded in a second.
Lucky draws, endless surprises.
Classic equipment, top-notch attributes.
Mysterious treasure box, good news when you open it.
Unlimited monster spawning, double experience.

I keep searching, where is the world with you?

I believe that anyone who loves surfing the Internet has come across this advertisement. It can be said to be a classic. Although it has been criticized by many netizens, people are so willful because they have money. After seeing it too many times, you can't help but click in to take a look.

6. No money, no connections, fainted in the toilet crying

Representative case: Myself

There is only one possibility if you have no start-up capital at all: you are operating it yourself, and you are a poor webmaster with no money in your pocket. I have no money and can only cry in the toilet? If you don't have money, you have to learn to leverage the power of others, such as various Weibo, WeChat , Zhihu, Douban , etc., and treat the users there as your own users and do user operations . You will always have fans. Of course, you have to spend a lot of time to maintain them, because we don't have money.