Toutiao information flow advertising, advantages and skills of placement!

Toutiao's information flow advertising is very advantageous. The advertising format can be a combination of pictures and texts, and dynamic videos can be used for promotion. The promotion forms are diverse and can meet any creative form of advertising from advertisers. Moreover, relying on the big data analysis and intelligent push of the Toutiao platform, it can also reduce interference with user information and improve the conversion rate of advertisers.

Toutiao is a recommendation engine product based on data mining. It can recommend valuable and personalized information to users and provide a high-quality platform for new services that connect people and information. According to statistics, it has a user base of more than 700 million so far. Every day, friends can find the information they want on Toutiao, information that inspires thinking and makes them laugh, and actively participate in interactions, realizing the feeling of knowing what is happening in the world without leaving home.

There are three forms of Toutiao ads, such as splash screen ads, information flow ads, and detail page ads. However, Toutiao information flow ads are native ads, in which the ad is the content and fits the in-depth reading experience of information. It also supports multiple sales methods such as CPM, CPT, GD, and CPC. Relatively speaking, more people will choose headline information flow ads for promotion.

1. Advantages of Toutiao’s information flow advertising

1. More diverse content

Say goodbye to single text links. Advertisers’ ads can be illustrated with both pictures and texts, and can also promote dynamic videos, making the promotion form more diverse, conveying richer information, and providing more unlimited advertising creativity.

2. Low interference

It can keenly capture users' interests and hobbies based on their historical browsing records, and push relevant information to users in a targeted manner. This can not only reduce information interference to users, but also improve advertisers' conversion rates.

3. Various forms of display

Information flow ads support a variety of display forms, such as large information flow pictures, small information flow pictures, information flow special ads, video information flow, APP download information flow, etc. As long as the advertiser wants it, information flow ads can satisfy them one by one.

2. Information flow advertising format

In the information flow of Toutiao, relevant promotional copywriting is produced, and advertising recommendations are realized based on artificial intelligence. Here are several common forms for you to list, such as:

1. Thumbnail: The display format of "title + thumbnail"

2. Big picture: The display format of "title + big picture"

3. Picture group: The display form of "title + picture group" is generally a combination of 3 pictures

4. Video: The presentation format of “title + video”

5. Panorama: Driven by VR and AR technologies, the newly launched advertising format provides a 360° all-round experience

6. Carousel: Display method of "title + carousel picture"

Although Toutiao’s information flow advertising has many advantages, to achieve the best delivery effect, it also requires certain delivery experience and strength. If the advertiser has no experience in this area, it is not recommended to operate it recklessly, because it is a waste of cost to a large extent. It is best to find a professional third-party agency to assist in the operation.

2. What are the techniques for delivering headline information flow?

There are three ways to deliver Toutiao information flow: splash screen ads, landing page ads, and article content.
1. Splash screen ads <br />The purpose of splash screen ads is to be direct, directly rush out of the user's field of vision, and attract the user's attention.

2. Landing page ads <br />Sometimes long-winded content cannot be as accurate as some excellent and real cases, so you can make use of more excellent case examples to attract users' clicks.

3. Article content <br />What people read in an article is the content. If the content is not exciting, how can it attract users? So you can:

• Write about topics that users are interested in, such as those close to life, discounts to save money, how to deal with seasonal products, popular items, brand quality, and effect comparison; and those close to star chasing, such as celebrity gossip, hot topics, popular TV series, etc.
• Insist on writing original works, do not plagiarize, and have your own subjective opinions.
• It is best to present it in a graphic and text format to attract the user's attention.

3. How does the delivery of headline information flow improve advertising conversion?

• One of the biggest highlights of Toutiao is that it can push ads based on the user's first browsing experience. Therefore, it can make more dynamic changes in the presentation of system word packages and custom word packages such as date and age, combined with user attributes, to increase user interest and help optimize click-through rate.
• By using the bidding method to improve advertising conversion, you can place corresponding advertisements based on the advertiser's own needs and capabilities. There are three billing methods for you to choose from: CPM, CPC, and CPA.
• Increase your bid. ECPM (impression probability) = CTR (click-through rate) CPC (click price) 1000. From the formula, we can see that if the click-through rate remains unchanged, the higher the bid, the higher the impression. Therefore, you can appropriately increase the price to increase display, increase click-through rate, and improve advertising conversion.

Author: Zongheng SEO

Source: Zongheng SEO

If you need to place an advertisement on Toutiao , please contact Qinggua Media

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