How can we do overseas influencer marketing well?

After verification in recent years, influencer marketing is indeed a very effective way to expand brand awareness. I wonder if you have any plans to include influencer marketing in your 2022 overseas marketing plan?

More and more Internet users, especially teenagers, are more willing to trust the opinions of Internet celebrities or KOLs.

From the perspective of prospects, influencer marketing has been developing rapidly since 2017, so we can predict the future trend that more and more marketers/enterprises will pay more attention to influencer marketing, and influencer marketing will also be more ROI-oriented. Compared with other mainstream social media promotions, this channel is still in its bonus period and can achieve relatively ideal promotion effects.

Feedback on overseas influencer marketing

For marketers:

① 93% of marketers say influencer marketing has successfully brought attention to their brands

② 67.6% of marketers believe that the most troublesome part of influencer marketing is finding the right KOL

③ 67% of marketers said they would increase their budget for influencer marketing in the new year

④ 51% of marketers believe they can obtain better customers through influencer marketing

⑥ Compared with traditional forms of digital marketing, influencer marketing can bring 11 times higher ROI

To customers:

① 86% of women look for shopping advice and suggestions on social media

② 6/10 people will refer to their favorite KOLs’ shopping advice

③ 56% of consumers said they would become interested in purchasing a product after seeing positive reviews of the product on social media

④ 40% of people said they would not be able to resist the temptation of KOL promotion on Instagram/Twitter/Vine/YouTube to make online purchases

⑤ Compared with female customers, male customers are more likely to buy in physical stores

Overseas influencer marketing can help brands build influence

Building a brand actually means spreading the brand and letting people know your brand image and tone. However, for cross-border people doing business online, it is far from enough to just let users know your brand image and tone. We need users to remember the brand name and at the same time come to our website or store to learn about our products or search for our brand words. This is our most basic demand.

What exactly does influencer marketing do for us?

If you have ever learned about influencer marketing and are familiar with its business, you should be familiar with these scenarios. YouTube influencer marketing is when YouTube influencers post videos, soft-implant your products in the videos, embed your logo, and place a jump link below the comment area and pin it to the top; Instagram influencers post posts or stories, and soft-implant your products in them, and add a product jump link to the post or comment. The same is true for other platforms such as TikTok.

If we take a closer look at the above scenarios, we can easily find a common point: the essence of overseas influencer marketing is actually to create external links on overseas social media. It means finding big social media accounts whose fan portraits match your products, and letting the audiences of these big social media accounts see your products or services by outputting content, thereby achieving the advertiser's communication purpose. The difference in content format is only due to the different media that carry it, but have you noticed that in addition to external links, I also did something in the process of looking for these cases: search, and this is another meaning of our Internet celebrity marketing.

When we use social media apps in our daily lives, most of the content we browse are from the UP hosts or internet celebrities you follow, and you will be influenced by them to some extent. When you use the search function, it means that you have a need for specific content. You will click to jump outside the site because it contains what you want. Influencer marketing can cover these behaviors, which is why it is effective.

By leveraging professional overseas celebrity platforms to identify the core KOLs of your brand, you can leverage a very small group of people to leverage a huge market attention and achieve explosive growth in brand influence in the social media space.

Author:KOLBOX

Source: KOLBOX