What is information flow promotion? What does information flow advertising do?

What is information flow marketing?

For people outside the industry, information flow is still a professional term. So every time I talk to my friends, I can explain everything in at least 5 minutes. Simply put, any advertisement from the perspective of mobile terminals (mobile phones, iPads) can be called information flow advertising. For example, the Moments ads we see on Moments, the Tik Tok ads we see on Tik Tok, the Weibo ads we see on Weibo, etc. are all called information flow ads.

Information Flow Marketing With the increase of mobile Internet users, users' fragmented time is occupied by various mobile terminal APPs. Advertising fees have always been the main source of income for Internet companies. In the PC Internet era, SEM search advertising and affiliate advertising are the mainstream online advertising. In the era of mobile Internet, each independent APP is a closed loop. When the user base is large, the product can develop information flow advertising products. In China, the APP products of BAT and Zhangmenren News System occupy the most users and the most time. For example, today’s news on the leader, online videos on Tik Tok, WeChat, Twitter, and iQiyi. Therefore, these companies developed their own information flow advertising products, inserting information flow ads into APP content to sell for profit.

Why are information flow ads popular among businesses?
1. The innovative information flow of marketing model combines the advantages of traditional model and new media technology. The traditional advertising model (products with high-quality Internet media - large numbers of users and stickiness) is combined with new media technologies (big data, automatic intelligence, participant images), and marketing information is actively provided to potential users through high-quality media. The innovative promotion method of information flow advertising provides companies with a new blue ocean market in marketing.
2. More in line with people’s methods of obtaining information. Now is an era of extreme information expansion, and people have very diverse methods of obtaining information. Consumers may no longer buy products just for the TV ads. Instead, maybe buy some handmade soap from a town in England for a community share with friends.
Information flow advertising is pushed through the channels that people use more frequently to obtain information. It is indeed highly responsive and accepted by potential participants.
3. The expression method is easy for users to accept. Information flow ads are often confused with the platform's functions, information content, social sharing, etc. Therefore, when creating advertisements for general information flow, avoid rigid forms so that the advertisements do not look like advertisements.
This is difficult to arouse users' disgust to a certain extent. The function of network products enables cloud synchronization, so that users can naturally read their own advertisements and generate the idea of ​​wanting to know.

4. Information flow advertising platforms that can achieve correct marketing usually analyze user sociality, interests, regions, etc. from a multi-dimensional perspective through larger data algorithms, and provide users with attribute labels. Companies can group by tags according to their needs and deliver advertisements to consumers who are interested in products, industries, or brands.
It is concluded that information flow promotion is already a mature online marketing method that can achieve marketing goals such as corporate brand exposure and product promotion. However, if you want good promotion results, cooperation in various aspects such as the purpose, direction, ideas, and web pages of the promotion can produce better marketing results.