How to get traffic from Tik Tok live streaming

In this article, we will analyze in detail the methods of acquiring operational and recommended traffic as well as the final summary.

Skills for acquiring operational traffic

What is operational traffic? You can understand it this way: the traffic that you can gradually obtain through long-term operations is operational traffic.

1. Fan Group Operation

1. Fan group operation. We know that the Tik Tok platform is a social platform. If you have fans and you can keep them, it is very effective to convert them into groups when you are live streaming.

For example, we can guide users to join our fan group during live broadcasts, and we should operate our fan group on a daily basis to ensure that fans have high stickiness and activity.

• Other fan groups. At the same time, we can set it up on our personal homepage to tell everyone how to join my fan group, what benefits they can get, and what are the benefits of joining the fan group? For example, someone like "Luo Yonghao" tells everyone some ways to join the fan group in his profile.

• Exclusive benefits for fans. What should we do if some of our new brands may not have many fans or their fans are not very loyal? We can attract everyone to become fans by giving them exclusive benefits such as in-app purchases, and we recommend that you maintain your fan base during non-live broadcast time, manage these users well, and increase the interaction rate with you. This way, when you broadcast live, they will support you, watch the live broadcast, or make secondary purchases, which will all be beneficial.

4. Live broadcast. We can do some live broadcast special sessions, what does that mean? We can conduct some special live broadcasts for fans on special dates and set up exclusive products for fans to enhance the exclusivity and stickiness of fans. Operating a fan group is a very basic and important task in hobby e-commerce and even in our entire long-term e-commerce operations. We hope that all teams and all live broadcast accounts will accumulate fans and operate them.

• Big V Live Broadcast

In addition to the long-term operation of the fan group, we can also operate the big V live broadcast to obtain traffic.

1. Build an account matrix.

There are multiple accounts within a company. The big account leads the small accounts. During live broadcasts, the big account can be used to direct traffic to the small accounts, so that the small accounts can retain more fans. At the same time, it can also make the fans of both the big and small accounts more active.

2. Big anchors join the live broadcast.

We can increase the traffic of our live broadcast room by connecting with big anchors. For example, big anchors can bargain and strive for the interests of their fans, which can convert their fans into your consumer users. At the same time, big anchors have a bargaining process, which will make their fans stickier.

3. Wash each other's fans.

For accounts with similar number of fans, they can also expand each other's following through live broadcast. Washing fans means that my fans increase, your fans also increase, we help each other and convert to each other. Generally in this situation we will cooperate with accounts in different fields. For example, one is in the beauty and cosmetics business, and the other is in the color cosmetics business. Your audiences are both women, but they belong to different fields and there is no competitive relationship. Your number of fans is also comparable, so we can attract each other's fans and convert each other through live broadcasts, thereby improving each other's conversion effects.

4. Random microphone connection.

This is rarely used. Random PK is mainly to increase the entertainment value of the live broadcast. Generally, we will set up benefits, but remember that your main purpose is to sell goods, so when you randomly connect to the microphone, you must change the topic to live streaming and selling goods to avoid making the microphone too entertaining.

2. Search Bar

Douyin is already an app used by everyone. When users have search requirements or questions, many people will search directly in Douyin. For example, if I want to cook and don’t know how to make cola chicken wings, I search for cola chicken wings on TikTok. I find that the videos I get are of very high quality and I can learn how to make it after just one look. I believe that there are many users across the country who search and obtain information on Douyin like me. Therefore, the operation of the search bar is also crucial. How to do it?

• Nick name. By doing some work on the nickname, you can set a personalized, unique nickname that is easily searchable. For example, if you make raincoats, your name may include both the brand and the word "raincoat", so users can find you with just one search.

• Live topic.
• You can set topics related to the live broadcast. For example, when setting up the live broadcast, your topic may be women's clothing. After you have this topic, users can search for you when searching for women's clothing in the search bar.
• Live broadcast title.
• The title should include the industry and your field. The higher the relevance to the product, the more likely users will find you when searching for related content.
• Short video.
• A very crucial point is that when we operate short videos on a daily basis, we should match the positioning of the entire account through the setting of short video titles and topics. For example, if you are selling beauty products, and the short videos you post usually include various beauty-related products, then you need to include the topics and keywords of these products in the titles. When users search for beauty videos or related information, they may see your short videos and your live broadcast room.

3. Other external channels

If you have certain operations on other platforms such as Weibo, official accounts, external communities, etc., you can do some live broadcast promotion through these external channels.

4. Tips for acquiring recommended traffic

Referral traffic is about how to get recommendations for your live broadcast room. Every time we broadcast live, there will be a breathing light on the top of the homepage, which will show the live broadcast room. Will users come in? How to display the follow page to get more traffic?

1. Pay attention to the page display to get more traffic

• Many fans. When broadcasting live or releasing short videos, make some high-quality short videos. The preview of the live broadcast and high-quality short videos can attract fans. The more fans you have, the more times your follow page will be displayed.

• Live broadcast frequently. The more live broadcasts there are, the more times the breathing light flashes, and the greater the probability that a user will enter the live broadcast room.

3. Create content. For example, if you have 10,000 fans and others have 1 million, the number of displays is the difference between 10,000 and 1 million. Therefore, if you create good content, you will gain more followers and have more opportunities to be displayed.

4. Make it sticky. For example, one is a live broadcast room that I am very familiar with, and the other is a live broadcast room that I am not familiar with. Both of you are flashing breathing lights here, whose one will I go to watch? Normally, we will of course go to the live broadcast room that we are familiar with, so interact well with fans during the live broadcast to cultivate fan stickiness. They will be more likely to enter your live broadcast room during your live broadcast.

5. Live Recommendation Stream and Live Plaza

In addition, most of the recommended traffic for the live broadcast room comes from the live broadcast recommendation flow and the live broadcast square. The live broadcast recommendation stream is when you swipe up on the live broadcast interface to jump to the next live broadcast room. The live broadcast square is when you click "More Live Broadcasts" to go to a square with four live broadcast room interfaces displayed at once. That is the live broadcast square. How can we allow users to see our live broadcast room when they swipe up? How can we let him see our live broadcast room when browsing the live broadcast square? Now comes the very critical point.

• Live broadcast quality. The number of likes (popularity), interaction (i.e. barrage), fan retention time, etc. of the live broadcast room determine the quality of the live broadcast room and whether it will be recommended. Usually, if users stay in the live broadcast room for a long time, send barrages frequently, and place a large number of orders, the platform will determine that you are a high-quality live broadcast room and will distribute more traffic to you. Therefore, many anchors know that they can increase the popularity of the live broadcast room through interaction during the live broadcast, by asking users to send "666", by asking users to follow, by asking users to join the fan group, and even by clicking the like button in the lower right corner of the live broadcast room. These methods are not just to get users to interact with us, but also to make our live broadcast room active and thus obtain more traffic recommendations from the platform.

• Matching degree. What is matching? Douyin's official algorithm recommendation will analyze what content your live broadcast room is about, such as what products you have put on the shelves, which live broadcasts your users often watch at the same time, and what the topics and titles of your live broadcast room are about. The platform will then determine what the content of your live broadcast is. After the judgment, the corresponding traffic will be given to you. If it is determined that your live broadcast room is for women's clothing, it will give you those users who like to watch live broadcasts of women's clothing. We need to improve the matching degree of our live broadcast room through the following operations, such as setting the title, location, and topic of the live broadcast room to complete accurate matching and obtain accurate recommended traffic.
• Stable and continuous broadcast. If you don’t have a stable live broadcast, the platform will judge that this account is not of high quality and will not give you a lot of traffic.

• City page recommendation

We can also increase the overall traffic of the live broadcast room by obtaining local traffic. For example, you can set your location during live broadcast, and the platform will make recommendations based on your location. For example, if I am doing a live broadcast in "Qiaoxi" in Shijiazhuang and include this location, users may see my live broadcast room when browsing the information of "Qiaoxi". We can also release some short videos with positioning on a daily basis, so that users can enter the live broadcast room through short videos to direct traffic to you.

• Official event topic

• Participate at the right time. For example, music, dance, and comedy, participate in content and topics that match your own positioning.
• Complete the task. Complete certain tasks according to official requirements, and the official will allocate some traffic as a reward. If the official has some 618, Double Eleven or various festival activities, it is recommended that the operations students understand the rules in detail, participate in the activities well, and obtain traffic recommendations.

Summary and suggestions

Finally, let’s make a brief summary on how to obtain natural live streaming traffic. First of all, our four major types of traffic are divided into setting type, content type, operation type and recommendation type. There are many entrances. Which ones are more important? Let me make a classification for you.

First of all, it is recommended that all teams and accounts should focus on acquiring content and referral traffic, create good short video content, create high-quality short videos and preheating short video content, and at the same time increase the activity of the live broadcast room to increase the acquisition of referral traffic.

From an overall perspective, all our traffic can be divided into traffic that can be obtained by personal operations and traffic recommended by the platform. For example, homepage, community, attention, etc. can be obtained through personal efforts. Recommended streams, live streaming plazas, search bars, etc. are traffic that only the platform can provide you with. If you want to gain traffic through personal operations, you have to manage your fans, reach your users frequently through active creation, and form a good live broadcast habit to cultivate users to watch your live broadcast. Only by persisting in deep cultivation can your personal operations be effective. The traffic recommended by the platform must ensure the creation of high-quality short videos, while also ensuring good interaction in the live broadcast room. By maintaining a long-term live broadcast habit and persisting in live broadcasting, you can obtain the recommended traffic from the platform.

Here are some things to keep in mind when acquiring natural traffic:

• Maintain a stable broadcast frequency. At least 2 hours, 3 hours is recommended. Remember not to broadcast live occasionally or change the live broadcast time at will.

2. Persist for the long term. Live streaming is a process of gradually accumulating experience. You have to be persistent and able to endure loneliness. Even if there is no one around at the beginning, you have to keep doing it.

3. Make good weight division. It is necessary to divide the operational weight according to the amount of traffic obtained. For example, focus your main experience on content and recommendation traffic rather than other things.

4. Traffic + content. Acquiring traffic is the preliminary work of live streaming, but whether you can keep the traffic once it comes is also very critical. Therefore, the interaction, explanation, welfare session setting, product selection, etc. in the live streaming room must be done well, so that the traffic will be effective.

Traffic is a small part of our entire live broadcast process. It is a systematic project. We should examine the traffic, anchor ability, product selection, and operation team as a whole to improve the overall quality, so that the effect of traffic will be better. At the same time, we hope that all our merchants can adhere to the operation strategies of short videos and live broadcasts, gain exposure, traffic, and accumulate fans through short videos, and then guide fans into the live broadcast room, giving equal importance to both directions. I believe that through learning this lesson, everyone has mastered the role that natural live broadcast traffic can share in the live broadcast process, as well as methods to obtain the above traffic. I believe that these experiences and methods will be able to bring more traffic to the live broadcast room after implementation.

Author: Silk Road Praise

Source: Silk Road Praise