How to write the copy for Women’s Day? 11 industries for your reference!

The copywriting for Women's Day can choose to leverage the momentum of these two festivals: one is the traditional approach that talks about women's equality, independence and freedom; the other is to focus on the goddess queen in an interesting way.

March 8th is coming soon.

March 8th Women's Day is gradually being called Goddess Day and Queen's Day. The traditional significance of the festival has gradually been sublimated. In addition to advocating equality and freedom, it also pursues happiness and independence. Therefore, when writing copy to take advantage of Women's Day, you can grasp these two core messages.

As always, we have written some copywriting to take advantage of the situation, and we hope it will be helpful to you.

1. Real Estate

Copywriting: Be a queen who never bows her head under your own roof.

When you live under someone's roof, you have to bow your head. This proverb perfectly links real estate with Women's Day. Without a house of your own, you can't speak with confidence and your life is difficult.

2. Skin care products

Copywriting: Only by making yourself whiter can you avoid having to care about other people’s faces.

The starting point here is independence and freedom. We become more beautiful, whiter and stronger, not for others, but to live like a queen.

3. Education and training

Copywriting: A woman with talent is more beautiful.

"A woman's virtue lies in her lack of talent." This traditional and outdated idea is held precisely because of the lack of education. This reminds me of Dong Qing. A woman with talent will naturally be beautiful, and time can never defeat beauty.

4. Plastic surgery

Copywriting: Today, the girl becomes a goddess.

You can make a GIF image. Use some small tools to slowly transform the word "生" into the word "神". These small tools can be made into the shape of small scalpels.

5. Dating and Marriage Website

Copywriting: Independence does not mean being single. #HappyGoddessDay#

6. Clothing

Copywriting: A little more decoration, and the queen becomes the heroine. #HappyQueen'sDay#

The poster is very simple. You can take a screenshot of the heroine of a TV series. It would be best if the outfit the heroine wears is the same as yours. Here, the similarity in the shapes of the characters “王” and “主” is used to express that if you dress up a little more, you can become the heroine of life.

7. Housekeeping services

Copywriter: Your Majesty, your lovely servant has arrived.

You can design a scene of ringing the doorbell. Your housekeeping staff arrives, wearing their own branded work clothes. Then, on the door of the room was written something like "Queen's Palace".

8. Fitness

Copywriting: It’s better for women to be thinner.

You can also make a GIF image. The two words "女人" became thinner through compression and slowly turned into the word "好". During the deformation process, you can add some fitness movement elements, such as sit-ups and so on.

9. Insurance

Copywriter: Be your flower guardian.

The main picture can be a rose, covered with a transparent plastic bag. You can add some destructive cartoon characters on the outside of the plastic bag, such as bows, arrows, poison, etc.

10. Kitchenware

Copywriter: Thank you, goddess, for coming down to earth for me.

There are two meanings here. First, fairies are originally detached from worldly matters, so many kitchen utensils are not easy to use. Second, sincerely thank your partner for all the sacrifices he or she has made for you.

11. Condoms

Copywriter: The goddess is above.

Finally, let’s summarize:

The copywriting for Women's Day can choose to leverage on these two festivals. One is the traditional emphasis on women's equality, independence and freedom, and the other is to focus on the goddess queen in an interesting way. Spend more time, think more divergently, and use your brain more independently.

The author of this article @黑小指 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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