Tips for placing advertising video content on Tik Tok!

This article takes the education industry as an example to explain in detail the content techniques for advertising videos on Douyin!

I don’t know if you guys often see advertisements for the education industry when watching Tik Tok videos. I do, anyway. However, what I often see are tutorials for PS, Word documents, and Excel spreadsheets. In addition to these, there are actually tutorials for all walks of life, such as English, mathematics, history, geography, etc., which are often learned by school students, as well as basic software tutorials used in work, and code tutorials for learning programming. Whether you are learning JAVA, PHP, .net or front-end development, you can find relevant tutorials. The key is to promote relevant videos based on users’ daily habits.

Take me for example, I often watch some food and learning videos, so every time I open Douyin, the most videos are food and learning. I believe many of my friends feel the same way. Douyin has many internet celebrities in the education and training industry. The reason why internet celebrities become internet celebrities is that the education and training industry is still very popular on Douyin.

But there are reasons why internet celebrities become internet celebrities. Studying the videos of these internet celebrities can still be of great help to us when placing Tik Tok short video ads.

What is the format of Tik Tok’s educational content?

Advertisers who have placed advertisements know that whether it is our advertisements or videos shared by users under normal circumstances, the style and time range of the video are the same. Therefore, when we place advertisements, we can also let users learn a small skill by watching short videos of 15-60 seconds. Users who are interested in this skill will naturally be interested in "you". So what form does video content mostly take?

1. In terms of form, it can be divided into real-life and non-real-life

It is very easy to understand how to use real people to appear in videos. You can ask a teaching teacher to appear in the video and attract fans in this way. And through the copywriting and video cover, users can recognize it when they are watching Douyin videos.

Real people appearing on camera have better "persuasiveness", are more vivid in content, and are more likely to resonate with users. After all, real people appearing on camera can show users more educational teaching scenarios and more skills.

Non-real people can be shot on location, dubbed during post-production editing, or used through animation techniques, etc.

2. Based on the content form, it can be divided into plot and non-plot

For non-plot videos, you can explain the key points of knowledge at the beginning of the video, but I personally think that plot videos will be more attractive to users. After all, for student users, going to school is already so boring, and when they watch short videos to learn knowledge, they naturally need to combine entertainment and learning.

What are the characteristics of educational videos on Duyin?

1. Follow the trend

When the editor of the party talks about chasing hot topics, many users may recall "Song Zhongji and Song Hye Kyo divorced, Fan Bingbing and Li Chen broke up..." How can such hot topics be linked to the education industry?

In fact, the editor is not talking about chasing hot spots in this way. Advertisers can pay attention to the popular BGM, topics or challenges on the Douyin platform, and use these contents to bring traffic to the advertisements. In addition, there are some holiday hot spots that can also be our hot spots. For example, Kuaishou had a video before, and the plot was like this: "On Father's Day, I went to my father's alma mater where he graduated to look for my father's youth." At the same time, this was also released on Father's Day, which resonated with many fans. The video creativity for advertising can still be used in this form.

2. Vertical Crowd

By creating specific content for specific groups of people and segmenting user groups, user portraits will also be more vertical. For example, high school students who like painting and college students who like graphic design have different interests and naturally focus on different things. As advertisers in the education and training industry, it is also impossible for them to only train on one content.

3. Share knowledge and whet users’ appetite

Based on the selected vertical users, you can popularize knowledge about some common problems among them. Generally, only half of the knowledge is popularized, leaving the other half to attract users. It is like when users listen to ghost stories, they may stop listening halfway through. As long as the users like the plot, they can be attracted.

If the education and training industry wants to make videos that users are interested in and place Douyin ads, they can contact Shanghai Tianqing. You can enjoy the video shooting service by opening an advertising account with Shanghai Tianqing. You can start consulting now. Whether you want to open an account or have any questions, you can contact us at any time.