Should companies develop WeChat mini-programs?

Should companies develop WeChat mini-programs? Do WeChat Mini Programs have a future? Faced with the high cost of developing WeChat mini-programs, should small and medium-sized enterprises do it? What role can WeChat Mini Programs play in attracting merchants? Can they increase customers' order rates? Dongguan Mini Program Development will answer these questions for you today! (WeChat: 18673936764)

Should companies develop WeChat mini-programs?

1. Do mini programs really have a "traffic dividend"? If you can agree with the following data, then mini programs definitely have a "traffic dividend".

1. WeChat has 980 million daily login users, while Taobao has 400 million daily login users.

2. Double 11 shopping data shows that 90% of Tmall's orders come from mobile devices, and users are accustomed to mobile shopping;

3. Mogujie consumption data shows that 44% of new orders come from sharing by WeChat friends;

Therefore, there is a user group of nearly 500 million between WeChat and Taobao, who can complete their daily shopping activities directly through mini programs. This is what we call the “traffic dividend” of mini programs.

2. It seems that not many people around me use mini programs?

According to data released by Mobike in mid-May, the mini program was fully integrated into the WeChat ecosystem since the end of March. In April, the number of new users reached 24 million, of which more than 50% came from the mini program. Users are more accustomed to unlocking by scanning the QR code through WeChat rather than the APP. At KFC and McDonald's, the mini program can be accessed through the QR code at the ordering counter. This "at your fingertips" application method makes more users think that they are ordering food with their mobile phones, without realizing that they are using a new technology. This is precisely the advantage of the seamless integration of mini programs into application scenarios.

If you still don’t believe it, you can start comparing the changes in the number of “Nearby Mini Programs” in the same location from now on. The number of mini programs in my area has increased from 32 at the end of May to 178 now. Doesn’t this show the extent to which mini programs are recognized?

3. It takes several steps to enter the mini program from WeChat. Is it too troublesome?

Some merchants said: It is said that mini programs are easy to use, but they can be opened directly on the mobile phone with APP, while to use mini programs, you have to enter WeChat and click "Discover - Mini Programs" to use the mini programs, which seems too troublesome. This statement is too one-sided.

First of all, this view ignores the premise that APP needs to be installed, while mini-programs “do not need to be installed”. When riding Mobike, new users need to download the APP first, and the "installation" step will keep many users away. For old users, the number of Mobike APP installations cannot be compared with WeChat. They can scan the code to unlock through WeChat, so why download an APP to take up mobile phone space? Moreover, Android phones also support adding mini-programs to the mobile phone desktop, which is no different from APP.

Secondly, there are more than 50 entrances for mini programs to draw traffic from the WeChat ecosystem, which can be accessed through WeChat search, nearby mini programs, public account custom menus, graphic message insertion, public account details page, WeChat payment vouchers, template messages, etc. Obviously, a single APP cannot cover so many application scenarios.

Therefore, mini programs have penetrated into every aspect of people's daily life. For businesses, just as in the PC Internet era, every enterprise must have a website. In the mobile Internet era, mini programs will also become a business's