Holistic thinking on operational product technology, you deserve it!
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When a product is in its early stages, the product life cycle begins at the very beginning of the product. At this moment, a product manager must be thinking about product strategy and planning from the highest perspective. The most important thing is to know the technology implementation cycle and the operational strategy after the product is launched. Only in this way can we plan a reasonable product. But in fact, the so-called planning is all about trial and error. But through trial and error, we are also constantly improving our own thinking. The only prerequisite for success is to constantly switch between the three thinking modes. 1. Possessing the core thinking of operations: 1. Divergence For an excellent operator, he or she must have divergent thinking when it comes to promotion channels . As long as there is a slight possibility, we will try it. Similarly, to capture users, each attempt is a divergent experiment. Also, when organizing activities, operations staff always think divergently about how to capture users and get them to participate in the activities. 2. Novelty Every activity is an opportunity to attract new customers for operations. When attracting new customers, KPI must be a prerequisite, so every time you organize an event, you have to think about how to come up with new and creative ideas. For users, they tend to get tired of the old and love the new, and are not very interested in the old ways of playing. 3. Goal-oriented The biggest pain for operations staff is having KPIs, but under KPIs, things can be done with goals and purposes. When there is a goal, each big goal will be broken down into small goals, and then each small goal will be completed step by step in a planned manner. 4. Controllability Whether it is users, content, or activities, operations are about controlling what is done. The easiest way is to monitor the data and check the results. If the effect is not good, we must adjust the strategy in time so that the decision we make can achieve the best result. 2. Have product core thinking: 1. Divergence Different from the divergent thinking of operators, the divergent thinking of products is mainly used for abstract divergence of things. In the process of divergence, continuously optimize the relationship between abstract levels and objects. Find the most reasonable abstract size. This way of thinking is often used in the early stages of mind mapping. 2. Logic Different from the logic of technical personnel, after a certain level of abstraction, the abstract objects are divided. Depending on the different divisions, the logical thinking is also different. The logic of splitting and combining will affect the overall logic. There may even be algorithmic logic involved. 3. Communication The greatest ability of a product manager lies in communication, allowing each member of the team to complete their work and execute it according to the established plan. In the process, we work together with every member. The process of ensuring that products are delivered online on time. 4. Learning The biggest fear of a product manager is the fear of new things. As we age, we drift away from our users. Therefore, products should always maintain a learning attitude. Make progress through learning, and practice while learning. Keep an empty cup mentality at all times so that you can improve your abilities. 5. Globality The biggest difference in the promotion of product managers lies in the global thinking. A good product manager thinks about the overall situation. And distinguish between importance and secondary in thinking, thus determining the overall view of the product. Global thinking also lies in selecting market segments and user types and then thinking about business models . 6. Planning Product managers need to understand the relationship between each system, think carefully about the functionality before and after the product, and then rationally plan the order of product iterations. When planning a product line, it is necessary to reasonably split the products themselves and fully consider the points of mutual influence. 7. Innovation As for the product itself, it must be innovative. Otherwise, users will never think of your product. In the end, your product may be relegated to the margins of the market. For new markets and new users, each new product innovation can be connected with the real needs of users, thereby discovering some unknown demand points. 3. Thinking with technical core: 1. Logic Technical logic is more like computer language, 1 and 0, yes and no, the abstraction and perfection of objects. Each class can be perfectly encapsulated. So unlike product logic, technology considers how to efficiently meet product needs. 2. Rigorousness At the code level, technical thinking is rigorous. If there is just one mistake, a BUG will occur and the system will not function properly. So rigor is particularly important. While thinking rigorously, we are also perfecting the thinking logic of the product. 3. Compatibility More and better compatibility is particularly important from a technical perspective. This will make the code more reusable. It is also compatible with more technologies, and the product’s own channels are more promotional . The structure between codes also determines the scalability of the overall product framework. 4. Holistic thinking: 1. The intersection between product and operation lies in divergence and creativity Product and operational thinking lies in the innovative direction of things and requires a full understanding of users. List various ways and methods through divergent thinking through brainstorming. Find the most reasonable solution to meet user needs. 2. The intersection of products and technology lies in logic and rigor Thinking about products and technology together is product logic, and strict product logic can take user experience to a higher level. Product experience often lies in the level of product implementation. Products and technologies together constitute the path by which users use products. 3. The intersection of operations and technology lies in breakthroughs and rationality The main focus of operations and technology is where the limits of technological breakthroughs lie. Provide reasonable designs for technical solutions for many fantastic ideas. And in design, new continents can also be discovered. And new breakthroughs can be found in products. 5. Data is the underlying thinking of the three Under the consideration of the three aspects of product operation technology, it is the processing, thinking and analysis of data accumulation. Only data will not lie, but data is not everything. However, product data as the underlying support can help us make many decisions. Therefore, products cannot be separated from data at all times. 6. Business is at the top of the three-dimensional thinking The most important of these three is the responsibility for the business model. A real product will definitely have a product business model in mind for its own product. And plan accordingly. For a company, the purpose of a product is to realize commercial value. Any product without commercial value is a hooligan. Conclusion: The local is only a part, and the global is the overall picture. Only when we learn to think holistically from a higher perspective can we make progress and improve. Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article @晓翼 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map |
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