Tips for building personal private domain traffic

The concept of private domain traffic has been talked about for several years, and everyone is no longer surprised by how to play with private domain traffic.

However, I don't mean to look down on you. As for the gameplay of private domain traffic, the vast majority of companies have not yet realized the value of private domain traffic, and have not operated private domain traffic. Or these companies think that setting up a group is to operate private domain traffic. If setting up a group can bring results, then what is the use of social networking auxiliary tools?

Take this year for example. All companies that have entered the private domain traffic operation have not only not seen a decline in performance, but have actually increased several times compared to the same period. What does this indicate?

This shows that there are still dividends from private domain traffic. You have to treat private domain traffic as a strategy and put the whole company's efforts into this to have a chance of success. If you treat private domain traffic as a tactic, just have fun with it.

I won’t talk about the company’s private domain traffic operation here, because you have seen it too much and have become numb. It’s like a friend advising you to drink more water. You listen to it at the beginning but forget it later. You even smile and complain: Another straight male cancer.

Here I would like to tell you about a branch of private domain traffic: the creation and operation of personal private domain traffic . Compared with enterprises, the creation of personal private domain traffic is more down-to-earth and the demand is more urgent. If you build up your personal private traffic, you can get more performance commissions at least, and build your own business empire at most.

Personal private domain traffic is a personal traffic pool created based on individuals using WeChat as a carrier. It is suitable for small businesses in companies, small vendors, street shops, husband-and-wife shops and other small shops run by one or two people.

Characteristics of personal private domain traffic: Different from enterprise private domain traffic, personal private domain traffic has a smaller number of users and a smaller number of groups, but the connection frequency is relatively higher and user loyalty is also higher.

A good operator can even call out the name of everyone in the group, know everyone’s preferences, etc., and use his brain to create different gameplay for each person.

The value of personal private domain traffic: Since it adopts a one-to-one plus one-to-many communication form, the single user output of personal private domain traffic is much higher than that of corporate private domain traffic.

If you want to do a good job of personal private traffic, you only need to do two things: one is to build a good personal circle of friends, and the other is to maintain the community.

As the saying goes, the truth is simple, but it is easier said than done. These two seemingly simple things are rarely done well. I will take the company's business position as an example to show you how business positions generate personal private traffic.

Don’t think that business and operations have nothing to do with each other. Many operations job responsibilities are between business and operations. As long as you have KPIs, you are half a business person, so you should also read the following content.

Let’s talk about building a circle of friends first. The operation of personal private domain traffic is completed on WeChat. WeChat can interact with users in three ways: one-to-one private chat, one-to-many circle of friends and WeChat groups. One-on-one private chat is a matter of personal preference and cannot be taught.

Just like some business people, they have never met the clients in person, but they have a great time chatting with them and thousands of dollars in advertising fees are transferred to them in minutes. Some business situations are not like that, as the other party may block you.

Let’s continue talking about building a circle of friends. If you only chat, there are only a dozen people you can chat with every day. It is impossible to take care of each and every one of them for a group of 5,000 people, so you need to build a circle of friends.

When we use the word "create", everyone understands that the circle of friends determines the personal label. Users can know what kind of personality you have, what business you are in, whether you have a partner, etc. by looking at your circle of friends. An impression of you can be created.

Many people looked at my circle of friends and came to the conclusion that there is an interesting soul in the body. This is also the personal image I want to create for others that is different from others.

To create a good circle of friends, it is not about posting as much as possible, nor is it about not posting anything for a few days. Instead, it is a cross-mix of personal life, work progress, business introductions, and experiences, and it is best to publish them in a planned manner according to fixed nodes.

The boss often asks business questions, why don’t you post on WeChat Moments? All businesses that don’t post on WeChat Moments have the same answer: if I advertise every day, people will block me. Even though these business people usually don't care about their customers, they really care about their customers when it comes to posting messages on WeChat Moments. It's like the sun rising from the west.

There is a business that manages the circle of friends very well. By posting on the circle of friends, it has accurately targeted many potential customers. How do others do it? As mentioned above, publish different contents in a planned way, which should include both life and practical information.

Everyone can rest assured, no one will block those who post like this on WeChat Moments. The ones that people block are those who post a dozen pure hard advertisements every day.

It would be even better if you all have a sweet look. You can also occasionally post your travel photos to make customers feel excited and look forward to the next photo. They may also click on your profile picture and browse your other circles of friends.

At this time, you can take the opportunity to post a business introduction on your circle of friends. If the other party has business needs and gives you a like, you will know that this is a potential customer. You can communicate with them quietly, and a business deal can be concluded through the circle of friends.

Next is the maintenance of the community. I have been exposed to many industries and operated many WeChat groups. I found that not all industries are suitable for community building and it depends on local conditions.

For example, the tob business I was doing before provided decoration services to companies. Most of the clients were business owners or persons in charge. It would be very difficult for such groups to use private domain traffic to build communities. Once a competitor mixed in, they could drain the company’s customers in one day.

Tob's business characteristics are a small number of customers, low consumption frequency, but a high average order value. One customer may bring in hundreds of millions of orders. Building a community is not as practical as point-to-point or offline visits. What kind of industry's personal private traffic is suitable for community building? For example, fruit stores, milk tea shops, mother and baby stores, etc.

The business characteristics of these small stores are high consumption frequency and low average order value. They require frequent connections to activate them and induce repeat purchases. The role of the community is to activate them.

Have we ever had this feeling? We added a lot of friends on WeChat, and after adding them, the friends disappeared into the address book, unable to say a word to each other for eight hundred years, becoming zombie fans who did not delete each other. The Moments will remind the other person that there is such a person on WeChat. Is there a better way to connect than the Moments? It's the community.

There is a small shop selling fruits with two people. They add people who come to buy fruits every day to WeChat by offering an activity where they can add friends to get apples. Then they also add users to the WeChat group by offering an activity where they can join the group to get Hami melons.

Every day, the newly arrived fruits are posted in the group, and everyone takes turns to place orders. Users who have no intention of buying will be stimulated to buy when they see others scrambling for them.

This fruit vendor often gives popular science lectures in the group about the benefits of eating certain fruits, turning the community into a lecture hall on fruit knowledge.

When other people’s fruit shops open in the morning, they are still worrying about today’s customer flow, business, and how many people will come to buy. His orders have already been scheduled for several days later. This is the value of the community in personal private domain traffic.

Industries like selling snacks and fruits have a natural advantage over other industries in forming communities. Everyone is there for the low prices and benefits. Once in a group, no one will leave even if there are discount ads every day, because there is a strong demand!

For other industries, such as education, they cannot just post advertisements. Instead, it is more appropriate to guide people to discuss and exchange ideas and to advertise intermittently.

If you have thousands of friends on WeChat, then you must master the techniques of using your personal private traffic. There is a term in operations: LTV, which stands for user lifetime value.

Think about it, with thousands of friends, how much output each friend can bring per month. If it is ten yuan, and there are 5,000 friends, the monthly output of a single WeChat account will be 50,000.

The reality is, let alone 50,000 yuan, you may not even be able to do it with 500 yuan. At this time, we need to reflect carefully on which aspects have not been done well in building personal private domain traffic.

Author: Tiger

Source: Laohujiangyy

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