How to write the copy for the 404 page? Teach you 4 little tips!

404 pages are a real bummer.

Imagine that you are enthusiastically reading the news, looking for information, or watching a video, and suddenly a huge 404 appears, telling you that the thing you are looking for does not exist. Do you have the urge to smash the keyboard?

But there are many 404 pages that not only won’t make you angry after seeing them, but you’ll also look forward to seeing them again.

Tip 1:

No matter how bad your product is, you can still write about it in an interesting way.

The 404 page is considered a very bad product, but it can still make many people like it after seeing it. So instead of complaining about your products, try to find some angles to make them interesting.

These 404 pages are creative and humorous, making you smile when you see them.

But this is not just a joke, it is worth learning from:

Tip 2: Only by grasping a scene can you make your words meaningful

For example, scenarios related to 404 pages: not found, missing, error...

Then think about the scenarios related to your product. When will consumers use it? When will they encounter it? What will be the mood of the consumers? Who will be around them?

Tip 3: Write like a chat

Think about how you normally talk to people and talk to your consumers in the same way. Look through your WeChat chat history and find some interesting words, perhaps a classic copy.

Tip 4: If you have nothing to write, think of a way to compare your product

Try to make a sentence: This function of XX product is just like XXXX.

After having this metaphor, try to see if you can write something different.

In fact, good copywriting can be found everywhere in our lives. If we observe carefully, summarize and think about it, we can always write good and beautiful copywriting.

This article was compiled and published by the author @一记文案 (Qinggua Media). Please indicate the author information and source when reprinting!

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