When JD Supermarket drafted the copy for Double Eleven, the subway became a grassland!

Double Eleven ads are everywhere

Subway copywriting is also common

This time, JD.com rolled up its sleeves again.

Invite the subway celebrity Hangzhou Metro

In the down-to-earth question and answer

Silently planted a grassland

JD Supermarket has 11 types of copywriting recommendations for different groups of people. Are you one of them?

☟

-1-

How do old rock stars spend 11.11?

Buy wolfberries at Jingdong Supermarket

Midlife crisis, sure!

-2-

How did Fat Tiger spend 11.11?

Buy snacks and gift packs at JD Supermarket

I am a tiger in society. I am fat and eat a lot.

-3-

How do the onlookers spend 11.11?

Buy shower gel on JD.com

No news today, just go to bed

-4-

How do hot moms and dads spend 11.11?

Buy milk powder on JD.com

Kiss, hug, lift up

-5-

How do poor teenagers spend 11.11?

Buy chili sauce on JD Supermarket

It tastes great when mixed together!

-6-

How do fairies spend 11.11?

Buy eye cream on JD.com

Use better eye cream to get through harder nights

-7-

How do the shit-scoopers spend 11.11?

Buy dried fish at Jingdong Supermarket

If you eat my dried fish, you are my cat

-8-

How do smart people spend 11.11?

Buy toilet paper rolls at Jingdong Supermarket

Use two grids at a time, no heartache!

-9-

How do veteran cadres spend 11.11?

Buy wine on JD.com

My friend, I'll drink first.

-10-

How do primary school students celebrate 11.11?

Buy spicy noodles on JD Supermarket

Calm down before playing ranked games

-11-

How do successful people celebrate 11.11?

Buy yogurt on JD.com

I just want to lick the lid.

After planting grass

You also need to get weeding skills

-12-

How to choose a conditioner to save your greasy hair?

Buy Vidal Sassoon on JD Supermarket on 11.11

Addictive magic bubbles

-13-

How to choose a good facial cleanser?

Buy L'Oreal on JD Supermarket on 11.11

Empty bottles are proof of love

-14-

How to choose diapers that are thin and absorbent?

Buy Anerle on JD Supermarket on 11.11

Loving you won't let you be angry

-15-

How to choose a facial mask for those with obsessive-compulsive disorder who stay up late?

11.11 Buy Korean products on JD.com

Give you a good face, there is a chance to be more beautiful

-16-

How to choose snacks for watching TV series, anime and variety shows?

Buy Lays at JD Supermarket on 11.11

No matter what, do something fun

-17-

How to choose a good, inexpensive and well-known lipstick?

Buy Maybelline on JD Supermarket on 11.11

Put on glass lips to unlock the girlish style

-18-

How to choose a sanitary napkin that suits girls’ taste?

Buy Seventh Generation Space on JD Supermarket on 11.11

Spin and jump, I'm not afraid

-19-

How to choose milk powder that your baby will love?

Buy Nestle on JD Supermarket on 11.11

This is the gentle and powerful force in the world.

-20-

What should I do if I stay up late to watch TV series but am afraid of dark circles under my eyes?

Buy Marumi on JD Supermarket on 11.11

Young people are not afraid of the dark

-twenty one-

How to choose skin care products for the ageless goddess?

Buy Olay on JD Supermarket on 11.11

Share your selfies on Moments without Photoshop

-twenty two-

How to choose a shampoo that will instantly attract the attention of the crowd?

Buy Ziyuan on JD Supermarket on 11.11

Start from scratch, automatically beautify

If the advertisement is well-made, the copywriting will plant seeds for customers.